How to Start a Dropshipping T-Shirt Business 101
Out of all clothing articles, t-shirts are the most versatile and expressive apparel items, allowing us to feel comfortable as well as display our characters by conveying our feelings, promoting certain causes, showing support for organizations, and many more.
As a result, the t-shirt market has been booming uncontrollably, with people making purchases on a frequent basis and presenting preferences for online shopping.
Despite showing eternal interest in this item, customers will still carefully consider their place of purchase. So, why not that place be your dropshipping store?
Considered to be an extremely convenient eCommerce fulfillment method, the dropshipping business model allows you to satisfy your consumers’ t-shirt consumption without having to operate a physical inventory or manage the shipping process. In addition, you’d be offering enthusiastic shoppers access to fast and convenient online purchasing.
So, where do you start from, you wonder?
In this guide, we’ll share with you all the things to take into account when starting a dropshipping t-shirt business and teach you how to navigate the highly competitive t-shirt field and come out on the top.
Looking for a reliable dropshipping or wholesale supplier?
Join us today for top-quality products and unbeatable prices.
Is dropshipping t-shirts profitable?
Yes, dropshipping t-shirts can bring you plenty of income or help you earn extra money. We ground our opinion based on the facts that the dropshipping model requires minimal investment and the t-shirt industry has been showing persistent growth over the course of the past years.
To illustrate, the t-shirt segment of the fashion market is expected to reach over US$70 billion in the women’s segment and over US$44 billion in the men’s segment in 2023. This is enough proof of the niche’s profitability and a clear indicator of this clothing article’s high demand among shoppers.
How to start a dropshipping t-shirt business?
STEP 1: Do the groundwork for your niche market
The fact that you’ve chosen the clothing niche you’ll be focusing on doesn’t mean all the work is done. On the contrary, you must continue researching your dropshipping niche and find out ways you can get your dropshipping t-shirt business to outrank the competition.
There are a few things you can do to lay the groundwork for your niche:
- Search for ‘t-shirt’ and other related keywords in Google Trends to find out the interest in that particular term in different regions and subregions of the countries you’re targeting; (Check out how to use Google Trends for dropshipping)
- Rigorously research your competitors and find out everything regarding how they manage their stores and what kinds of strategies seem to work for their businesses; (Find out more in this article about how to do a competitor evaluation)
- Consider focusing on a sub-niche, such as selling luxury t-shirts, in order to further narrow your customers and focus on a more specific target audience.

STEP 2: Source suppliers of high-quality service
Obtaining dropshipping suppliers with premium service needs to be a top priority. Anything less than that should be an automatic deal-breaker. Don’t rush into making a decision as there are many vendors to review.
While doing your investigations, these are the main questions to look answers for:
- What’s the quality of their products?
- How broad of a product catalog do they offer?
- What are their wholesale prices?
- What are the estimated profit margins I’ll be earning?
- How often are inventories stocked with new arrivals?
- Can they provide me with proof of delivery?
- What eCommerce platforms do they offer integration for?
- Is there dropshipping automation?
- What’s their return and shipping policy?
- Will I benefit from constant support and customer service?
STEP 3: Lay the foundations for your eCommerce store
Your dropshipping t-shirt business storefront is a paramount part of your journey. It’s what customers will see first when visiting your site, meaning it needs to be built to perfection and help visitors make positive first impressions about your online store.
Our top recommendations for web-building platforms are the following:
- Shopify: Shopify is an all-in-one platform welcoming to both beginners and advanced entrepreneurs, especially recommended for the former group as it doesn’t require any tech knowledge and offers all the necessary tools to build a captivating website. (Check out our Shopify Dropshipping Guide)
- WooCommerce: WooCommerce is an open-source eCommerce platform and a plugin for WordPress designed for slightly more experienced users, however, newbies are more than welcome to give things a try as there are plenty of materials that can help them in configuring their websites and getting them online. (Check out our Dropshipping with WordPress Guide)
- Wix: Wix is another all-in-one eCommerce solution offering users hands-on services, asking for little to no experience with building a website. (Check out our Wix Dropshipping Guide)
- Shift4Shop: Shift4Shop is an outstanding option for dropshippers as well, providing users with hundreds of built-in tools and features and a great alternative to Wix, WooCommerce, and Shopify. (Check out our Shift4Shop Dropshipping Guide)

STEP 4: Kick-start your web traffic and marketing campaign
There are a plethora of strategies you can incorporate into your marketing plan. It all depends on your personal preferences and what kind of actions you’re planning to take.
Overall, there are two approaches you can go with:
- Organic traffic: Organic traffic refers to all marketing channels that help you drive traffic to your website for free. Take a look at the strategies that can bring you organic traffic:
- SEO optimization – includes everything related to improving your website’s quality and helping it rank high in search engines.
- Content marketing – refers to creating content in form of blog posts, vlogs, images, videos, podcasts, etc.
- Email marketing – consists of collecting customers’ emails and sending out on regular basis updates regarding products, promotions, updates, and more.
- Social media platforms – alludes to all actions to your website that have been encouraged via your social media accounts such as publishing posts and engaging with customers.
- Paid traffic: Paid traffic is related to marketing strategies that require you to invest a certain amount of money in order to increase your web traffic such as:
- Paid advertising – advertise your products with Facebook ads for dropshipping, Instagram ads for dropshipping, Google ads for dropshipping, and Google Shopping ads.
- Influencer marketing – enter into paid partnerships with social media influencers and leverage their platforms for advertising purposes.
What are the best t-shirt dropshipping suppliers?
More suppliers
Wrapping things up
If you’re eager to dive into the entrepreneurial waters, then selling t-shirts online is a spectacular way to test out those waters. But don’t forget that starting a dropshipping t-shirt business is a decision that needs to be well thought out before jumping straight into it. Worries aside, with this starter’s article on launching such a business and our guide on starting an online boutique from scratch, you’ll be well prepared to get your t-shirt store online.
FAQ
Related articles
Our clients' success stories speak volumes about the impact BrandsGateway has had on their businesses.
View More Articles