How to find the top-selling clothes for men? In 2020, men’s fashion is really changing in terms of fabrics, designs, and so much more. Also, some trends are making a comeback while others have remained unchanged for yet another year. Buyer behavior has also really changed, and a lot more men are buying their clothes online. As a result, the global e-commerce market for men’s clothing is really growing. As a matter of fact, the market is projected that by 2020, it will be making a lot more sales than the women’s market. So, if you want to enter the e-commerce clothing market, this is definitely a niche that you should consider because there’s potential for growth.
You shouldn’t enter this market blindly though. Just like any other business, it’s recommended that you do your research on which products you’ll sell before you start your business. This is because having the correct product plays a huge role in the success of your e-commerce business. However, choosing a product isn’t so easy to do. That’s why we’re writing this article – to point you in the right direction when you’re choosing the products to sell on your men’s clothing e-commerce store.
So, what are the top selling clothing brands for men, for you to sell in 2019?
Corduroy jackets are a hit in 2020! They’re worth considering for your e-commerce store seeing as they’re a winter must-have this year. And the good thing is that you’ll be able to stock them for long because the global market experiences winter at different times of the year. For instance, you can target countries like South Africa and Australia during their June to August winter, then target countries like the U.S. and U.K. during their end of year winter.
As we said earlier, some fashion trends remain unchanged. The Oxford shirt is one of them, and it’s still a hit in 2020. Basic research on Google will show you that this classic, unfading trend, has been a top seller over the past five years. This implies that you’re likely to enjoy its profits for a long time.
Don’t be the new business owner that runs for the new big thing in the market. Sometimes the steady sellers, like the Oxford shirt, work out best because they’ll always have buyers. Unlike popular fashions that die out after just one season, stocking timeless pieces will keep your business running for a long time. The Oxford shirt is one of these timeless pieces that you should stock and sell in 2020.
Denim never goes out of style, we all know this. The designs might change, but the fabric remains a timeless classic. That’s why denim jackets are among 2020’s men’s trends. A basic search on Google Trends will even show you how denim has been selling over the years – it becomes more and more popular.
Considering this rising popularity, you’ll then need to sell unique products that will differentiate you from the rest because you’ll not be the only one selling them. Look for unique designs, colors, textures, and so on, then capitalize on these differences as you market your products. You’ll be able to attract customers if you stand out.
The popularity of striped shirts has also been rising over the years, and they’ve become quite popular in the past few years. They’re also timeless because they can be paired with very many things to give an elegant look. While they can be worn during any season in the year, they tend to become more trendy in the warm seasons.
This is something to note while choosing men’s clothing for your e-commerce store because people go on vacation during the warm months. Therefore, they’ll probably be shopping around for new vacation clothes. Stock striped shirts then run marketing campaigns that will target men in areas experiencing warm weather, particularly summer.
As we said before, striped shirts can be paired with a lot of things. In your marketing campaigns, use images of models showcasing how the shirts can be paired. This will help your customers make a quick decision to buy from you instead of wondering how they’ll wear shirts.
Plaid pants will be among the top-selling clothing brands in the 2020’s men’s clothing fashion. A search on Google Trends shows that their popularity started rising last year, and is still growing. They’re definitely something to consider stocking in your e-commerce store in 2019 because the more popular products become, the more they sell.
Cropped trousers were a hit in women’s fashion in 2019. However, in 2020, they’re among the biggest trends in men’s fashion. Pinterest reports that search interests for cropped trousers have gone up to 671%. Google Trends also shows that cropped trousers are a hit, particularly in the U.K. And we’re sure if you do further research you’ll find that this is a global trend. You’ll even find the specific regions where cropped trousers are selling best.
With this information, you can create targeted ads for the places where cropped trousers are popular. You can make great sales as a result. Our suggestion is that you use Instagram ads because they’re very specific to geotagging. They’ll enable you to reach a specific target market that’s already interested in cropped trousers and sell to them.
These six suggestions are just our top picks that e-commerce sellers in the men’s clothing niche can capitalize on to make huge profits in 2020. As you search for ideal clothing for your men’s e-commerce store, keep these products in mind. Of course, we’re not limiting you to only these six though. You’ll have a variety of customers visiting your store. Therefore, do further research to find more options that you can add to them so you can take care of different customers’ needs.
A simple search on Google Trends will help you figure out what to sell. You can use it to find out what’s selling well so that you can decide on the correct products to sell. You can also use it to find out what’s popular in a certain region so you can be able to target the right market.
Also, stay up to date with the market trends and be ready to make changes with your top-selling clothing brands when necessary. Keeping your store up to date and trendy could mean a profitable business for you.
As a bonus, find the best marketing tools to boost your branded product sales.