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Top-Selling Men’s Clothing in 2024

Profile picture of Nedina Gjorgjieva
Nedina Gjorgjieva
17th October, 2020
8 minutes

It’s almost impossible to run an online men's clothing boutique without doing research about which are the top-selling men's clothing. Even though at the moment the women’s apparel market is in a superior position in comparison with the men’s apparel market, it doesn't mean that it will stay that way.

In this article, we decided to put the accent on top-selling men’s clothing in 2024. The reason behind this is the change in buyer behavior - today more men are starting to buy their clothes online. If you think that women should be your clothing store’s primary target audience, we would advise you to think twice and not to exclude male buyers.

The global eCommerce market for men’s clothing is on the rise. In other words, if you want to enter the eCommerce clothing market, men’s clothing is definitely a niche that you should consider.

You shouldn’t enter this market blindly though. Just like any other business, it’s recommended that you discover which products fall under the category of best-selling men's clothing before you open your online store.

Choosing the right products plays a huge role in the success of your eCommerce business. Furthermore, it’s not a very simple task. For that reason, in this article, we will discuss which are expected to be the best-selling clothing items for men in 2024.

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Men’s jackets

Men’s fashion is continually changing and many fashion dropshipping trends that marked the last few years are falling behind. Past trends are also making a comeback while others have remained unchanged for yet another year.

One of these trends is men’s jackets. According to the latest data in the men’s apparel industry, the revenue in the section for coats and jackets will arrive at US$51bn by the end of 2024. Moreover, it is expected to grow annually by 2.77% until 2028.

Men's jackets will be one of best-selling items in 2021

This is the key reason why you should consider featuring men’s jackets in your store. Even though some consider coats and jackets season products, that shouldn’t be necessarily bad. In fact, if you’re focused on expanding on a global scale, you’ll be able to sell these items fall year-round as the global market experiences winter at different times of the year.

For instance, you can target countries like South Africa and Australia during their June to August winter, then target countries like the U.S. and the U.K. during their end-of-year winter.

Men’s shirts

Men’s shirts are a must-have in your collection of clothing if you want to make your store a magnet for the male audience. To put it differently, shirts for men are like dresses for women. They are fashion items that can be worn on thousands of different occasions.

Basic research on Google will back up this fact. Shirts are an unfading trend for men. This implies that you’re likely to enjoy its profits for a long time. This is why shirts are on the list of top-selling men’s clothing for the years to come, including 2024.

Men’s blazers

Blazers are an item that men choose to wear on casual but also on formal occasions. This is why having them will help you conquer male online buyers.

On top of that, if you feature men’s blazers from luxury brands, be certain that you’ll capture the attention of male shoppers all around the world.

Men’s suits

When men buy a suit, they tend to spend a little more money than usual. As this piece of clothing is commonly worn on special occasions, men usually purchase it from eminent brands known for their premium quality products. That way they know it will be a long-lasting piece of clothing. And that is the reason why men’s suits are one of the best-selling men’s clothing items.

Another best-selling men's fashion item is the men's suit

For that very reason, we’ll suggest the following. If you are planning to add some men’s suits to your variety of products, don’t go with ordinary suits. Instead, it’s better to feature three high-end models of suits than ten suits with low quality and cheap prices. Dolce & Gabanna, Ermenegildo Zegna, and Z Zegna are some brands that manufacture high-quality men’s suits.

Men’s trousers and pants

Men’s trousers and pants will also be among the top-selling men’s clothing in 2024. The numbers show that the revenue in the segment for trousers by the end of 2025 will increase by 9%. Furthermore, on a global level, Americans are the ones who generate the biggest revenue for this clothing section. In other words, if the USA is among your target countries, you won’t make a mistake by selling trousers and pants for men.

Men’s T-shirts

Another item that will continue leading the men’s clothing fashion in 2024 is her majesty – the T-shirt. Who doesn’t wear a T-shirt these days? Regardless of where you’re headed, a T-shirt is something you can’t leave your home without. Wearing T-shirts is not a temporary trend, it’s a lifestyle for every season.

To emphasize, the segment for men’s T-shirts, by the end of 2028, will register an increase in revenue of US$45bn. Men are wearing T-shirts every day, be that at work, for lunch, or for a walk in the park. You can never go wrong with selling T-shirts. Add a variety of colors and patterns to your online boutique and be prepared for growth in sales with this top-selling men’s clothing item.

Men’s clothing accessories

Lastly, men’s clothing accessories are a key part of men’s fashion. Belts, socks, gloves, hats, and scarves are only some of the accessories that men wear on a regular basis. Depending on the season, of course. However, as we mentioned earlier, having winter and summer clothing and accessories at all times is a good strategy. Therefore, don’t hesitate to add some gloves and scarves to your men’s clothing collection as you can attract customers from different parts of the world.

As can be seen from the latest statistics, men’s accessories is a fashion category that will see an increase in revenue by 9.1% by the end of 2025. That is to say, accessories are an equally important part of men’s fashion as are clothes themselves.

3 top men’s clothing brands in 2024

Writing about best-selling men’s clothing goes hand in hand with writing about the top men’s clothing brands in 2024. Consequently, we can’t finish this article without dedicating a section on which will be the top clothing brands for men that will mark the upcoming 2024.

Dolce & Gabbana

It’s only natural to put Dolce & Gabbana at the top of the list of top men’s clothing brands in 2024. It’s a globally recognized luxury brand that brings some of the trendiest pieces of clothing for both women and men. Dolce & Gabbana is and will continue to be one of the most popular men’s clothing brands.

They manufacture everything from men’s fashion, starting with suits, and blazers to belts, ties, and socks. All in all, if you follow our advice for including high-quality men’s suits in your store, this Italian brand is something you should definitely check out.


Another famous Italian brand that launches amazing collections of men’s clothing year after year. No wonder why it will remain on the list of the best men’s clothing brands in the years to come. Cavalli’s men’s shirts are timeless. Sleek and elegant, they can be worn on both formal and informal occasions.

Selling men’s shirts online is an advantage but selling Cavalli’s men’s shirts is a major plus. Nowadays, people, moreover men, tend to buy fewer but quality pieces of clothing. Therefore, everyone would rather buy one Cavalli shirt than five H&M or Zara shirts.

Karl Lagerfeld

Everyone is familiar with Karl Lagerfeld’s image and brand. You can’t even think of talking about popular men’s clothing brands, without mentioning the king of fashion. Both women and men adore Karl Lagerfeld’s fashion collections, so expanding your product portfolio with his fashion items is a must.

Even though considered avant-garde, Karl Lagerfeld also has some casual pieces of clothing that everyone can wear on a daily basis. For example, Karl Lagerfeld’s men’s t-shirts with subtle logo applications are ideal for everyday wear. So, to reach a wider part of the male audience, simple and modern t-shirts like Karl Lagerfeld’s are a good choice.

To wrap up

In essence, knowing which are and will be the best-selling clothing items and top brands for men is a fundamental part of building a successful online boutique. The new 2024 is approaching and it’s time to make a strategy for your new store for men’s clothing.

As you search for ideal clothing for your store, keep all of the items on this list in mind. Moreover, not only the clothing items but the top men’s clothing brands as well. There are dropshipping suppliers that offer exactly these men’s fashion products and brands in their assortment of products.

Speaking of which, BrandsGateway could be your best choice. Men’s jackets, blazers, shirts, and t-shirts – you can get all of these clothing items by registering at BrandsGateway. Not to mention the variety of brands that are part of BrandsGateway’s rich portfolio. In short, having BrandsGateway as your supplier of men’s luxury clothing could help you grow your eCommerce business in the right direction.

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