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eCommerce

Tracking Customer Llfetime Value (CLV): How to Retain High-Value Buyers?

Posted by Nedina Gjorgjieva | July 3rd, 2024
A store’s customer lifetime value is a crucial insight into the long-term profitability of their business relationships.  By calculating CLV, you're not only assessing the immediate worth of a customer but also their potential future contributions to your store’s revenue.  The data from the metric allows you to focus your efforts more effectively and invest in relationships that offer the greatest return over time. Today, we will not only clarify why CLV is pivotal for business success but also provide actionable strategies to cultivate high-value buyers and proven methods to improve CLV. Check out: Most important dropshipping KPIs

eCommerce

How to Globally Expand Your Fashion eCommerce Business?

Posted by Nedina Gjorgjieva | July 2nd, 2024
As your brand grows domestically, the natural progression is to tap into the vast potential of international markets.  But before you pack your collections and showcase them on the global stage, it’s essential to master the basics of international commerce.  With over 300 million companies reported to be operating worldwide, competition is fierce, and standing out in the global marketplace requires not just quality products but also strategic planning and local market insights. Understanding your target market, setting up efficient logistics for shipping and handling, and tailoring payment options to various regions are just the starting points.  These foundational steps are critical in crafting a strategy that respects local preferences and customer shopping behaviors, ensuring your business is as successful as the products you offer.  Let's get into how you can effectively expand your fashion eCommerce store globally.

eCommerce

How to Leverage ChatGPT for Social Media Marketing? (40 prompts)

Posted by Nedina Gjorgjieva | May 31st, 2024
Did you know that people spend an average of 2.5 hours per day on social media platforms? That can only mean one thing - users are most likely coming across hundreds of businesses while scrolling through Instagram, Facebook, TikTok, Snapchat, YouTube, and Pinterest, to name a few. So, it’s safe to say that social media is one of the golden tickets to a successful marketing campaign.  Find more statistics at Statista And if you haven’t used it yet, you’re wasting an opportunity to benefit from driving gigantic traffic to your dropshipping store along with better brand exposure, rise in leads, increased number of loyal customers, and boost in sales. © Statista 2024 These great outcomes, however, involve putting in a lot of effort in generating high-quality content. Fortunately, due to the emergence of recent technology developments, part of social media marketing can easily be conducted with the help of artificial intelligence. ChatGPT is currently the most talked about tool that has been transforming the field with the speed of light, available for use as a type of social media chatbot among other purposes that include SEO optimization and email marketing. In this blog post, we’ll explain how ChatGPT is contributing to the evolution of social media marketing and explore the ways in which you can use ChatGPT for your social media accounts and bring great results to your dropshipping store.

eCommerce

What is Inventory Turnover and How to Calculate it?

Posted by Lilla Stefanovszky | May 30th, 2024
Ever wondered how efficiently a business is moving its stock? That’s where inventory turnover ratio (ITR), or simply inventory turnover, comes into play.  This nifty metric is a clear indicator of how quickly a company sells through its inventory. Think of it as a health check on a business's sales efficiency. In this article, we'll dive deeper into what makes inventory turnover a critical measure for any business, show you how to calculate it and discuss strategies to optimize your inventory levels.  Check out: How to start an online store without inventory?

eCommerce

How to Recognize Fake vs. Original Designer Items as a Retailer?

Posted by Nedina Gjorgjieva | May 24th, 2024
When purchasing designer products from wholesale distributors or dropshipping suppliers, many people ask themselves whether the items are genuine.  There are a lot of replica goods and counterfeits online, so how do we spot the ones that are 100% original? Unfortunately, the industry of producing counterfeit is still growing, and people who want to start selling authentic designer goods are skeptical about who to source the products from.  After all, if they unintentionally end up selling unoriginal products, they can easily get flooded with customer complaints.  According to a study conducted by Stakla, up to 88% of consumers highlighted the importance of authenticity in the process of deciding which brands to shop from. This guide will arm you with the knowledge to spot the differences between rake and original designer items and make informed buying decisions.

Dropshipping

ChatGPT for Email Marketing: How can AI Supercharge your Email Campaigns (+ Ready-to-Use Prompts)

Posted by Nedina Gjorgjieva | May 17th, 2024
There’s no doubt that email marketing has become a critical tool for dropshipping businesses, taking customer engagement to a whole new level.  From driving traffic and building meaningful relationships with shoppers to offering promotions and sharing valuable content, this marketing strategy is an indispensable source of eCommerce revenue. And as it turns out, customers actually do like receiving emails that’ll inform them about the latest products their favorite brands have to offer.  A 2022 survey carried out in the U.S. states that 79% of millennials and over 50% of Gen Z shoppers are looking forward to getting emails. (statists) © Statista 2024 However, in order to create truly converting email marketing campaigns, you’ll probably need some kind of assistance to get things rolling.  Artificial intelligence tools are one of those things that can certainly help you out in optimizing your emails with ChatGPT leading the way. In this blog post, we’ll explore how ChatGPT can be used for email marketing and improve your clothing dropshipping store’s overall performance. Without further delay, let’s jump into it. Check out: Most important AI tools for 2024

eCommerce

Best Luxury Fashion Brands for Clothing Stores in 2024

Posted by Nedina Gjorgjieva | May 14th, 2024
If you’re thinking about starting a fashion business that entails selling branded clothing and accessories, then you’re thinking wisely. Counting at a revenue of 368 billion USD as of 2024, the luxury goods market is certainly one of the most profitable market niches expected to keep growing by 3.22% on an annual basis. So, if you were looking for reassurance that your idea is lucrative, you’ve now received one and can begin working on your business plan.  People don’t just want to buy an ordinary stylish item. They want to own a branded piece, something that defines the finest quality and spells luxury and elegance. Therefore, in this article, we’ll talk about the top luxury clothing brands you need in order to secure your store with great sales and even greater profits.  Check out: Best luxury dropshipping suppliers

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