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Dropshipping with Wix: Everything you Need to Know

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As the demand for dropshipping has been growing consistently, so has the demand for websites that can facilitate this unique business model such as Wix. Founded in 2006 by Avishai and Nadav Abrahami and Giora Kaplan, a group of Israeli developers, Wix was introduced in the eCommerce industry as a cloud-based platform where users can create effortlessly HTML5 websites for free.

Not only did it reach the 200 Million user milestone, but also, according to Statista, the Tel Aviv-headquartered company is also the number one leading website builder on the market as of 2018.

With a plethora of hands-on solutions and a wide range of practical tools, Wix facilitates eCommerce enterprises with outstanding conditions to build terrific virtual stores.

To give you a proper introduction to dropshipping with Wix, in the next sections, you’ll be provided with everything you need to know about setting up your Wix store, including the platform’s price plans and extensive selection of add-ons.

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Why should you be dropshipping with Wix?

There are several reasons why dropshipping with Wix is popular. Here are a few of them worth taking a look at.

No need for upfront product stock-up

This business model will allow you to sell goods online that you don’t purchase unless your customer makes an order for them. In other words, you don’t need to pay for inventory upfront, which significantly reduces the investment needed when starting an eCommerce store.

No need to handle product shipping

Your supplier will also ship the goods directly to your customers so you’re not obligated to take care of shipping and order management. The only thing you have to pay attention to is paying your supplier once you receive the purchase price from your customer.

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No need to keep track of inventory levels

Wix dropshipping is easy to use as you don’t have to monitor either your inventory level or the price changes your supplier implements. Once you set up your desired markup on a product, your retail price will automatically update if there is a change in the price you’re sourcing a product at.

No need for previous knowledge or skills

The beauty of starting a dropshipping business with Wix is that it’s not essential to have any excessive knowledge on the subject. If you understand the concept of dropshipping with Wix, you are good to go and can easily learn on the go.

The price of a Wix-based eCommerce store

Wix offers two different plans: website plans and business and eCommerce plans. The latter are the ideal option for dropshippers where the basic plan starts at 17 EUR a month and the most expensive plan costs 35 EUR on a monthly basis.

Each plan secures:

  • online payments;
  • customer accounts;
  • a custom domain for your store that is free in the first year of operation;
  • unlimited bandwidth;
  • 24/7 online customer care with all plans in case you would have any issues with your store at any time.

Note: If you’re not satisfied with the platform, Wix offers a money-back guarantee after the first fourteen days of using it. This will enable you to try the platform before committing with your money in the long term.

Setting up your eCommerce store with Wix

There are only a few easy steps that you need to complete to get your eCommerce website up and running on Wix.


First things first, you’ll need to sign up on Wix and create a free account by navigating to their registration page.


Once your account is live, you can immediately start selecting your website’s template from over 500 designs and more than 1000 design features that’ll let you get the message of your brand over to your customers. Simply go to the dashboard of your website and select ‘Edit Site’ in the top right corner.

When you’re done picking your template, you can start customizing it according to your liking and insert a variety of add-ons, pages, and images. You’ll be able to customize each one of them and add powerful business tools to create the shop of your dreams.

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Now that you have the design of your website ready, you can start importing your products by going back to your dashboard and navigating to ‘Add Product’. You can either do this manually or use a CVS file to quickly import all at once. Once you have your products in place, you should set up other details as well such as price and inventory info.


Next on the list is setting the payment methods you accept, the countries you’ll be offering to ship and the shipping costs associated. Additionally, you can add a real-time tax calculator at the checkout by using Avalara®.


Lastly, you have to connect your own domain so your website can go live and you can start your eCommerce business right away. You can decide to purchase a custom domain from Wix or you can use an existing one that you bought elsewhere. But make sure you use a domain name for your online store that’ll help your brand to stand out and your customers to find you much easier in search engines.

Note: If you have a custom domain, you can also purchase a Google Workspace mailbox and get a custom email address where your customers can reach you without giving out your personal private one. Wix is partnered with Google to provide you with 30GB of Drive storage and access to tools like Google Calendar, Sheets, and Slides.

Wix features to elevate your eCommerce business

Although Wix offers multiple ways to customize your store, these are also limited at times. In the Wix App market, you’ll find a vast amount of Wix plugins that you can use to improve the functionalities of your website and reduce cart abandonment in dropshipping. These apps are mainly offered for free or are subscription-based. As these are third-party development, 70% of the price you pay for a paid app goes to the developer and Wix will only get 30%.

This market offers over 300 apps you can connect to your Wix eCommerce website just like plug-ins. Fortunately, the market of these third-party apps is ever-growing, so it’s worth keeping your eye on the latest developments to make sure you are using the app that best serves your business needs.


With Wix ADI you can get your website set up by answering only a couple of questions. The feature can be used once you’ve signed up on Wix.

App features:

  • You can use stunning designs for your website that are tailor-made for you;
  • Wix ADI uses AI to make sure all websites are unique every time so you don’t need to worry about coming across a competitor that has the same design as yours;
  • The app also provides you with useful tips along the way on how to improve your website;
  • You’ll have access to built-in SEO tools that’ll help your eCommerce store rank better in search engines for better visibility.

Price: Free

Velo by Wix

If you have knowledge of coding and would want to customize your website further for a completely unique user experience, you can do it with Velo by Wix.

App features:

  • Velo is an open development platform that enables you to build advanced web applications;
  • You can get serverless computing, easy coding, and complete freedom with the design to create, develop and manage your next web project;
  • You can use an intuitive and visual builder to create your front end that your customers will see when visiting your store;
  • The platform offers 100s of UI elements while you can still enjoy the freedom that coding provides.

Price: Free

Wix Video

You can showcase your branded videos with Wix Video and create a stunning website.

App features:

  • You can build, customize and manage your own branded video channel to promote your brand or products further;
  • Videos can be uploaded easily from anywhere, be it either your computer device or online platforms such as YouTube, Facebook, or Vimeo.

Price: Free

Wix Events

If you’re thinking about hosting an in-person or online event for your customers to further engage them with your brand, Wix Events is the best way you can manage your guest list. Just set a price and connect a payment method and you are good to go.

App features:

  • You can create customized invites that you can send out to your customers;
  • You’re able to keep track of your guest list by monitoring RSVPs;
  • If you have an event that requires your guest to purchase tickets, the app allows you to conveniently sell them on your website.

Price: Free

Dropshipping with Wix and BrandsGateway

When creating a store in Wix, it’s wise to connect with a dropshipping supplier that offers a Wix integration in order to secure smooth store management. One such supplier is BrandsGateway, a B2B2C eCommerce company specializing in luxury apparel and accessories.

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With this vendor including a seamless Wix automated solution as part of its dropshipping service, you’ll benefit from both automatic inventory updates and order automation among many other features that’ll ease up your job and significantly lower your workload.


Wix is a powerful cloud-based development platform that allows you to create your Wix dropshipping or eCommerce store without specific knowledge of coding. Wix is relatively cheap and easy to use and provides you with endless options for customization so you end up with an impressive storefront that represents your brand well and attracts the attention of your customers. If you would want to try other platforms as well, or just gain some knowledge of the competitors, read our previous article about the best eCommerce platforms to use in 2021.


Absolutely. Wix is an outstanding eCommerce platform that can assist you in building a well-structured website for your dropshipping store. With the plethora of features offered at your disposal, Wix gives you the chance to create engaging customer-friendly site consumers will love to shop from.

Yes, dropshipping on Wix can be quite profitable for your business. The platform provides you with tons of tools that enable you to run a dropshipping website effortlessly.

Whichever Wix plan you choose, you’ll certainly get your money’s worth. However, if you’re dedicated to building a strong dropshipping online store, the Wix eCommerce plans are a great option, available at reasonable prices starting from $17 a month.

Creating a dropshipping store on Wix entails signing up on their website. From there on, you’ll be redirected to your dashboard and given detailed instructions on choosing templates, importing products, managing orders and shipping, and connecting with a domain.

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About the Author

Lilla Stefanovszky

Fashion marketing professional turned digital marketer. My name is Lilla and I have been working in the fashion industry for 5 years. Currently working at BrandsGateway and helping with the development of the marketing strategy and on occasions writing articles for our audience. When away form the computer, I enjoy outdoors and running with my dogs.

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