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Dropshipping with Wix: Everything you Need to Know

Wix was founded in 2006 by an Israeli developer to provide a cloud-based platform for free where users can easily create HTML5 websites for free. It entered the open beta phase in 2007, using a platform based on Adobe Flash. Wix was keeping up with the market trends throughout the years, for example in 2011 it launched its Facebook store module, which was the first step in the social commerce world. In November 2013, had its initial public offering on NASDAQ, which raised about US$127 million for the company. Due to Adobe’s decision on ending its support for Flash Player at the end of 2020, Wix stopped allowing users to create websites in Flash Editor and deleted all the Flash sites. This marked the end of Wix’s first-ever product. In February 2021, Wix hit the 200 Million user milestone that was affected by the surge of companies wanting to go online or start retailing online due to the pandemic.

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Wix is among the leading website builders on the market that allows users to quickly and easily create high-quality websites. It is considered a popular choice among users due to its drag and drop editor and the wide range of design templates one can choose from. Previously Wix was not necessarily a to-go solution when it came to creating eCommerce websites as it offered limited options compared to market leaders such as WooCommerce, Shopify, and Squarespace Commerce. But in the past couple of years, the developers behind Wix decided to change it and they are adding new tools to their offering to better facilitate eCommerce store building.

Setting up your eCommerce store with Wix

There are only a few easy steps that you need to complete to get your eCommerce website up and running on Wix. First things first, you will need to sign up on Wix and create a free account. Once this is done, you can immediately start selecting your website’s template from over 500 designs made by designers. You will be able to customize each template and add powerful business tools to create the shop you dreamed of. If you are done picking your template, you can start customizing it according to your liking. Over 1000 design features will let you get the message of your brand over to your customers on your website. Now that you have the design of your website ready, you can start importing your products. You can either do this manually or you can use a CVS file to quickly import all at once. Once you have your products in place, you should set up other details as well. You will need to set the payment methods you accept, the list of countries you will be offering to ship and the shipping costs associated and you can also add a real-time tax calculator at the checkout by using Avalara®.

Lastly, you have to connect your own domain so your website can go live and you can start your eCommerce business right away. You can decide to purchase a custom domain from Wix or you can use an existing one that you bought elsewhere. But make sure you use a domain that will help your brand to stand out and your customers to better find you in search engines. If you have a custom domain, you can also purchase a Google Workspace mailbox and get a custom email address where your customers can reach you easily without giving out your personal private address. Wix is partnered with Google to provide you with 30GB of Drive storage, and access to tools like Google Calendar, Sheets, and Slides.

Apps on Wix

Although Wix offers multiple ways to customize your store, these are also limited at times. In the Wix App market, you will be able to find a vast amount of apps that you can use to improve the functionalities of your website. These apps are mainly offered for free or they can be subscription-based as well. As these are third-party development 70% of the price you pay for a paid app goes to the developer and Wix will only get 30%. This market offers over 300 apps that you can connect to your Wix eCommerce website just like plug-ins. Fortunately, the market of these third-party apps is ever-growing, so it is worth keeping your eye on the latest developments to make sure you are using the app that best serves your business needs.

Wix features that will help you with your eCommerce business


With Wix ADI you can get your website set up by answering only a couple of questions. You will instantly end up with a stunning design on your website that is tailor-made for you. Wix ADI uses AI to make sure all websites are unique every time so you do not need to worry about coming across a competitor that has the same design that you have. It will also provide you with useful tips along the way on how to improve your website. Moreover, you will have access to built-in SEO tools that will help your eCommerce store rank better in search engines for better visibility.

Velo by Wix

If you have knowledge of coding and would want to customize your website further for a completely unique user experience you can do it with Velo by Wix. Velo is an open development platform that enables you to build advanced web applications. You can get serverless computing, easy coding, and complete freedom with the design to create, develop and manage your next web project. You can use an intuitive and visual builder to create your front end that your customers will see when visiting your store. You will be offered 100s of UI elements while you can still enjoy the freedom that coding provides.

Wix Video

You can showcase your branded videos with Wix Video and have a stunning website. You can create, customize and manage your own branded video channel to promote your brand or products further. You can easily upload videos from anywhere be it either your computer device or online platforms such as YouTube, Facebook, or Vimeo.

Wix Events

If you are thinking about hosting an in-person or online event for your customers to further engage them with your brand, Wix Events is the best way you can manage your guest list. You can create customized invites that you can send out to your customers. You can keep track of your guest list by monitoring RSVPs. If you have an event that requires your guest to purchase tickets, you can simply sell your tickets on your website. Just set a price and connect a payment method and you are good to go.

Features to promote your store

With these professional marketing tools, you can easily excel in promoting your eCommerce store and bring your customers in. As we all know, marketing is one of the most important aspects of every online business and even more important when you are having a dropshipping store. You can get a personalized SEO plan to easily optimize in Google search. With these advanced SEO tools, you can customize several things on your website, such as meta tags, structured data, and robots.txt files. To keep in touch with your customers post-purchase, you can also use Wix to send out beautifully designed marketing emails on a regular basis. With Social tools, you can keep your website growing in the social media space. Furthermore, you can get insights into your site traffic and monitor your customers’ behavior. This will allow you to further customize your eCommerce store for easier navigation and better display of your products.

The price of a Wix-based eCommerce store

Wix offers three different plans for businesses and eCommerce entrepreneurs. The basic plan starts at 17 EUR a month and the most expensive plan costs 35 EUR on a monthly basis. Needless to say that the more expensive the plan you choose the more features and benefits you will get. Each plan secures online payments, customer accounts, a custom domain for your store that is free in the first year of operation, and unlimited bandwidth. Also, Wix offers 24/7 online customer care with all plans in case you would have any issues with your store at any time. Moreover, Wix offers a money-back guarantee if you are not satisfied with the platform after the first fourteen days of using it. This will enable you to try the platform before committing with your money in the long term.

Dropshipping with Wix

As the demand is growing for dropshipping and websites that can facilitate this unique business model, the demand for Wix being able to facilitate dropshipping also grew. Up until recently, Wix did not have a hands-on solution for those wanting to dropship on the platform. But now, you can connect apps to your website that you can use.

Why should you be dropshipping with Wix?

There are several reasons why dropshipping with Wix is popular. This business model will allow you to sell goods online that you have not purchased before your customer makes an order. So you will not need to pay for inventory upfront which will significantly reduce the investment needed when starting an eCommerce store. Your supplier will also ship the goods directly to your customers so you will not need to take care of shipping and order management. The only thing that you have to pay attention to is paying your supplier once you receive the purchase price from your customer. Wix dropshipping is easy to use as you will not need to monitor your inventory level either. You also will not need to constantly monitor the price changes at your supplier. Once you set up your desired markup on a product, your retail price will automatically update if there is a change in the price you are sourcing a product at.

For these reasons the initial investment in your eCommerce store can be as low as a couple of dollars what you will need to pay to the provider of the website and for a domain name. Then you are ready to do business from your living room or wherever you want to set up your office around the globe. You do not need extensive knowledge of dropshipping before you start. If you understand the concept of dropshipping with Wix you are good to go and you can learn on the go. The only but very important aspect of dropshipping businesses that you have to concentrate your time and energy on is to excel in marketing. There are hundreds of stores emerging each day so you will need to make sure that you stand out of the crowd and capture your potential customer’s attention.


Wix is a powerful cloud-based development platform that allows you to create your Wix dropshipping or eCommerce store without specific knowledge in coding. Wix is relatively cheap and easy to use but provides you with endless options for customization so you end up with an impressive storefront that represents your brand well and attracts the attention of your customers. If you would want to try other platforms as well or just gain some knowledge of the competitors, read our previous article about the best eCommerce platforms to use in 2021.

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About the Author

Lilla Stefanovszky

Fashion marketing professional turned digital marketer. My name is Lilla and I have been working in the fashion industry for 5 years. Currently working at BrandsGateway and helping with the development of the marketing strategy and on occasions writing articles for our audience. When away form the computer, I enjoy outdoors and running with my dogs.

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