According to the latest estimate by Worldometer, Sweden has a population of over 10 million people. Out of these, 86% of Swedes live in urban centers, and only 14% are situated in rural areas.

A study created by Flanders Investment & Trade claims that by 2025 around 44% of Swedes are going to be digital natives. This indicates that the importance of eCommerce is on the growth, with smart devices becoming an indispensable part of the purchasing process.

When it comes to the evolution of Sweden’s digital world, here are what discoveries we’ve made with the help of Datareportal:

• As of January 2024, there were 10 million internet users in the country which accounts for almost 98% of the total population.
• In the same month of 2024, close to 8.5 million Swedes used social media which is a little over 80% of the total population.
• With 70% of Swedish shoppers purchasing through the internet, this country has the highest share of consumer purchases in eCommerce stores among all Nordic countries.

For these reasons, Sweden has a strong eCommerce market which, as declared by Statista, is in the following state:

• The eCommerce market of the country has a projected year-end turnover of $4 billion USD.
• By 2029, the revenue is expected to reach $6 billion USD.
• The most popular products purchased online belonged to the fashion products, occupying second place, earning the votes of 30% of the survey’s respondents.
• A more recent report shows that the fashion segment has taken a significant lead in Sweden’s market, with a profit of approximately $8 billion USD.

Having warehouses in Sweden, Italy, and the US, BrandsGateway ensures fast and secure delivery of wholesale orders to any location in Europe and North America. The company holds a distinctive selection of luxury designer brands and products that are available to be ordered at wholesale prices at more than 70% discount.

Main features:

• If you choose to become a partner with BrandsGateway, you’ll be able to choose from over 20,000 products across more than 120 brands.
• The minimum order quantity in this case is as low as 1000 USD, so you won’t need to commit to a large amount of stock when you are just starting up your business.
• You can rely on the fast and secure worldwide shipping to over 170 countries through couriers like DHL, UPS, and FedEx.
• Delivery takes no longer than 1-3 days within Europe and 5-7 days outside the continent.
• Shipping fees are quite affordable, starting from 17 USD per order.

Take a look at how you can easily purchase a wholesale order at BrandsGateway:

MASAI is a women’s clothing brand and wholesale supplier that is based in Copenhagen but with warehouses in Sweden as well.

Main features:

• They produce all types of apparel ranging from dresses to loungewear.
• Acceptable payment methods include Klarna, PayPal, MasterCard, and Visa.
• You can contact them from Monday to Friday between 10 AM and 6 PM.
• On the downside, they only ship to European countries.

Yabelo is yet another Swedish wholesale supplier you can partner with when targeting consumers in the Swedish fashion market.

Main features:

• Their product range includes categories such as apparel, footwear, and accessories.
• All the products provided are purchased from countries across Europe either directly from the manufacturers or other retailers and then provided to resellers around the world.
• They don’t have any warehouses in Sweden, but instead in Spain, which potentially may prolong the delivery time for goods to your doorstep if you’re operating from Sweden.
• Shipping times vary based on the destination.

The next Swedish wholesale supplier on our list is DUNS Sweden.

Main features:

• This supplier specializes in children’s clothes and home textiles.
• DUNS Sweden offers printed kids’ garments in vibrant colors and its sister brand More than a Fling offers complementary matching products.
• They claim their clothing pieces to be made of organic textiles such as GOTS Certified Organic cotton.
• Both DUNS Sweden and More than a Fling offer worldwide shipping and secure payment through Visa, MasterCard, American Express, or PayPal.
• They offer worldwide shipping.

The last Swedish wholesale supplier on our list is Alanic Global which is not only a supplier but a manufacturer as well.

Main features:

• They supply kids’, men’s, and women’s clothing alike in multiple categories, operating as a dress supplier as well as a supplier of apparel and footwear in general, fitness clothing, accessories, and lifestyle products.
• Clothing materials can vary from cotton to polyester and others.
• They offer worldwide delivery services.

Sweden’s booming fashion market and high demand for quality products make it an ideal location for starting your online or offline clothing business.

By partnering with reliable wholesale clothing suppliers, you can meet the expectations of Scandinavian shoppers and ensure your store’s success.

Keep these top suppliers in mind as you build your inventory and cater to the growing number of consumers in Sweden. With the right strategy and quality products, you’ll be well on your way to thriving in this lucrative market.