27 Best Countries for Dropshipping in 2021 [Updated]

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Kristina Gjorgievska

What puzzles most dropshippers nowadays is this one question – what are the best countries to target for dropshipping? Regardless if you have worked out a winning business plan if you don’t know which countries to dropship to, your chances for success decrease.

Location is one of the key ingredients to running a successful online store. For your dropshipping business to succeed, you need to get to know the eCommerce market a lot better. More specifically, you will need to know which are the best countries to dropship to. How to do this?

A large number of factors can put a certain country on the list of the best or the worst countries to dropship to. Oftentimes the most developed countries are not the ones you should focus on, because along with robust development comes dense competition. There are many countries with untapped potential in the eCommerce market you should identify and analyze.

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This list will guide you on the path to discovering the most profitable and untapped eCommerce markets in the world. The goal is to prevent everyone who is just entering the market to necessarily spend their money and energy targeting the least prosperous countries.

Let’s see now which countries made it on the list of best countries to dropship to.

1. United Kingdom

Country figures:

  • GDP per capita: $46,344
  • Population: 67 million 
  • eCommerce market revenue:$103,916m
  • Average revenue per user (ARPU): $1,768
  • Most popular online shopping category: Fashion

In the first place on our list is the United Kingdom. Wondering why? The UK is at the top of the list of European countries with the largest eCommerce market. The UK should certainly be on your list of ‘best countries to target for dropshipping’ in 2021.

Countries to target for dropshipping: UK

It is considered to be one of the most advanced eCommerce markets in Europe. Additionally, the most popular category for British online shoppers is fashion. In the UK, the most popular payment methods they use to pay online include credit cards, prepaid cards, and PayPal. Therefore, to bring the most of your dropshipping business when targeting the UK, it would be best to start selling clothing. This is where BrandsGateway can help you as a premium supplier of luxury clothing for dropshippers.

2. Canada

Country figures:

  • GDP per capita: $49,222
  • Population: 37 million
  • eCommerce market revenue: $32,442m
  • Average revenue per user (ARPU): $1,175
  • Most popular online shopping category: Electronics & Media

One of the most profitable countries when it comes to building a dropshipping business – Canada. This global economy leader holds the eighth spot on the list of countries in the world with the largest eCommerce market. Canada regularly imports vast amounts of goods and services and is surprisingly enough targeted even by U.S. dropshippers.

Best countries to dropship to: Canada

With a total of 37 million inhabitants, in 2019 over 28 million have made online purchases in the past few years. This is a valuable piece of information for every dropshipper willing to sell products in Canada. When it comes to making the decision of what to sell, statistics show that around 30% of Canadians are interested in fashion, and 30% in electronics and media. The least popular shopping category for Canadians is Food & Personal Care with 8%. All in all, regardless of the type of products you sell, as long as they fall under the category of fashion or electronics, you are on the right track. To begin, look at the best dropshipping suppliers in Canada.

3. United States

Country figures:

  • GDP per capita: $68,309
  • Population: 331 million 
  • eCommerce market revenue: $469,245m
  • Average revenue per user (ARPU): $1,784
  • Most popular online shopping category: Fashion

Undoubtedly, the United States is one of the top countries to target when it comes to running an online store. American online shoppers know what they want and aren’t afraid to spend a few extra bucks to get it.

Countries to target for dropshipping: USA

Statistics show that by 2023, there will be 300 million online shoppers in the US, which equals 91% of the entire population. In fact, the American online shopper on average spends more than $1,784 annually. In the US, the leading category for online shopping is fashion. To demonstrate, a survey published on Statista states that, in 2018, 29% of the respondents stated that they are spending up to $100 per month on online shopping, specifically for clothing, shoes, and accessories. In 2019, the US apparel market grew in value to about 1.3 trillion dollars and it’s projected to amount to 3 trillion dollars by 2023.

Therefore, setting up an online store for dropshipping clothing to US customers is a winning combination. If you manage to dominate the US apparel market, you’ve already achieved formidable success. To start exploring this market, you can start by checking this list of the best US dropshipping suppliers.

4. Australia

Country figures:

  • GDP per capita: $62,723
  • Population: 25 million
  • eCommerce market revenue: $29,700m
  • Average revenue per user (ARPU): $1,527
  • Most popular online shopping category: Fashion

The land down under is an attractive market for dropshippers worldwide. Approximately 89% of Australians are active internet users (2021), which is a huge advantage for an eCommerce business targeting the Australian market. Furthermore, the favorite items to sell for Australians are fashion items.

Best countries to dropship to: Australia

This is an excellent opportunity for all dropshippers and it’s also wise to check the availability for shipping at lower costs, for increased sales. To summarize, Australia is among the best countries to dropship to because by 2025 the total eCommerce sales in Australia should pass $35,045m. Make sure to mark this country on your list, and start researching for the best suppliers that drop ship to Australia.

5. New Zealand

Country figures:

  • GDP per capita: $47,499
  • Population: 4.8 million
  • eCommerce market revenue: $3,720m
  • Average revenue per user (ARPU): $1,145
  • Most popular online shopping category: Fashion

New Zealand is a hot destination for targeting when online shopping is in question. By 2026, it is foreseen that 83% of the New Zealand population will shop online. It seems the numbers increase with each passing year, and it’s predicted to do so for the next two decades, along with the rise of this country’s economy.

Countries to target for dropshipping: New Zealand

The time is right to dropship to New Zealand. To illustrate, the eCommerce market revenue in New Zealand is expected to reach $4,714m by 2025. Furthermore, New Zealanders on average spend US$1,145 on online shopping. If you are thinking about targeting New Zealand for dropshipping, it’s best to focus on dropshipping fashion items, as it is the most popular category across the country.

6. Sweden

Country figures:

  • GDP per capita: $58,977
  • Population: 10 million
  • eCommerce market revenue: $12,775m
  • Average revenue per user (ARPU): $1,579
  • Most popular online shopping category: Fashion

Standing at the 12th position on the list of per capita nominal GDP for countries, Sweden is ahead of Germany and the Netherlands, and behind Denmark. The Swedish eCommerce market is shown to continuously expand and in 2020 made up to $11,728m. To put it differently, the Swedish eCommerce landscape has the potential to grow exponentially in the upcoming years.

Best countries to dropship to: Sweden

In Sweden, online shoppers prefer to make online orders for fashion goods, more specifically apparel. This contributes to the development of the online fashion segment which now amounts to $4,050m. Don’t think twice about whether you should add Sweden to your target countries for dropshipping as you clearly will earn money. In the past couple of years, more and more trustworthy and reliable dropshipping suppliers established their bases in Sweden. One example is BrandsGateway which leads the international dropshipping market with its headquarters located in Sweden.

7. Denmark

Country figures:

  • GDP per capita: $67,218
  • Population: 5 million
  • eCommerce market revenue: $5,605m
  • Average revenue per user (ARPU): $1,359
  • Most popular online shopping category: Fashion

eCommerce continues to be a well-established and growing market in Denmark. In 2025, the revenue in the market is expected to reach $6,418m. Danish shoppers prefer purchasing goods online via their computers over their mobile devices. All in all, they are known to spend $1,359 on average for online shopping.

Countries to target for dropshipping: Denmark

If you are interested in unlocking the eCommerce opportunities in Denmark, go with selling products that fall under the fashion category. Namely, data shows that the fashion segment holds the major market share of $1,809m. Consequently, choosing Danmark as a target country for dropshipping clothing could bring you substantial profits.

8. Iceland

Country figures:

  • GDP per capita: $65,273
  • Population: 341,243
  • eCommerce market revenue: $267m
  • Average revenue per user (ARPU): $1,247
  • Most popular online shopping category: Fashion

Iceland is an island with large land and a small population of 341,243 people of which amazingly 99% are active internet users. This contributes to the fact how extensive the eCommerce market has grown until today. The revenue in the eCommerce market is $267m and will grow by 6.43% yearly resulting in US$342m by 2025.

Best countries for dropshipping - Iceland

Focusing on Iceland as a target for your dropshipping business if you are selling clothing and accessories is a smart idea as the majority of the population is interested in buying fashion items.

9. Norway

Country figures:

  • GDP per capita: $81,995
  • Population: 5.4 million
  • eCommerce market revenue: $6,850m
  • Average revenue per user (ARPU): $1,471
  • Most popular online shopping category: Fashion

Norway is certainly on the list of best countries to dropship due to having an eCommerce market with high potential for profits. As of 2020, 96% of Norwegians are internet users.

Best countries to dropship to: Norway

The people living in this Scandinavian country shop online mostly for clothing and accessories, which demonstrates the popularity of the fashion eCommerce segment. To emphasize, the largest part of the eCommerce market in Norway is owned by the fashion industry – $1,969m. This stands as a huge advantage for clothing store owners eager to dominate the Norwegian market for dropshipping.

10. The Netherlands

  • GDP per capita: $58,003
  • Population: 17.1 million
  • eCommerce market revenue: $19,207m
  • Average revenue per user (ARPU): $1,392
  • Most popular online shopping category: Fashion

The Netherlands holds the 12th place on the list of per capita nominal GDP for countries and dependencies. To point out, the revenue in the eCommerce market in the Netherlands in 2021 counts $19,207m. Another positive aspect is that it is projected that the revenue will increase to $22,807m by 2025.

Countries to target for dropshipping: Netherlands

Seeing that the most popular category for online shopping is fashion, online store owners could definitely target this country for dropshipping. When it comes to the specifics about the online shoppers in the Netherlands – it is shown that people love to buy apparel the most.

11. Ireland

Country figures:

  • GDP per capita: $94,556
  • Population: 4.9 million
  • eCommerce market revenue: $3,778m
  • Average revenue per user (ARPU): $1,121
  • Most popular online shopping category: Fashion

Ireland is 3rd on the list of per capita nominal GDP for countries and dependencies with $94,556. This is proof of Ireland’s strong economy and without a doubt, this influences the constantly increasing growth of the eCommerce market as a whole. In fact, the Irish eCommerce market notices a revenue of $3,778m until now and is expected to grow by an additional 6.50% on an annual basis.

Targeting Ireland for dropshipping

Like in the majority of the above-mentioned countries, the largest segment for online shopping in Ireland is Fashion again with a market volume of $1,121m. You surely won’t go wrong if you decide to open a dropshipping store for fashion items and target Ireland

12. Germany

Country figures:

  • GDP per capita: $51,860
  • Population: 83.7 million
  • eCommerce market revenue: $94,998m
  • Average revenue per user (ARPU): $1,470
  • Most popular online shopping category: Electronics & Media

We can’t move forward without adding Germany to the list of best countries to dropship to. According to statistics, in 2021, Germany’s eCommerce market’s revenue will arrive at $94,998m and $117,019m in 2025. Furthermore, by 2025, user penetration will rise to 81.9%. When it comes to the average revenue per shopper, it is expected to come to $1,470.

Best countries to dropship to: Germany

Moving over to the most popular categories for online shopping – the Electronics & Media segment leads the way for Germans. They are mostly into shopping online with PayPal as their favorite payment method or credit card.

13. Switzerland

Country figures:

  • GDP per capita: $94,696
  • Population: 8.6 million
  • eCommerce market revenue: $12,004m
  • Average revenue per user (ARPU): $1,920
  • Most popular online shopping category: Electronics & Media

Switzerland is an illustration of a small country with a high life standard and stable economic and political conditions. Switzerland is second on the list of per capita nominal GDP for countries and dependencies right after Luxembourg. With an average revenue per shopper of $1,920, it can be concluded that the Swiss have strong spending power. Overall, the Swiss eCommerce market is showing no signs of slowing downs and it’s expected to hit $3,508m in 2021.

Best countries to dropship to: Switzerland

Switzerland is on the list of best countries to dropshop to as it offers good possibilities for online business expansion. Whether you choose to drop ship to Switzerland or not, have in mind that the eCommerce market will experience annual growth of 4.63% by 2025.

14. Belgium

Country figures:

  • GDP per capita: $50,103
  • Population: 11.5 million
  • eCommerce market revenue: $6,747m
  • Average revenue per user (ARPU): $871
  • Most popular online shopping category: Fashion

Belgium is an example of a country with a rapidly growing eCommerce market. As a matter of fact, in 2019, Belgian eCommerce set new records in growth on a national scale. Overall, this European country shows great potential for dropshippers who want to expand their reach.

Countries to target for dropshipping: Belgium

Currently, Belgium is considered a country with huge potential and low competition in the eCommerce market. This is a fairly good reason for dropshippers to target Belgium. By 2025, it is expected that the revenue of the Belgian eCommerce market will arrive at $8,067m.

15. Italy

Country figures:

  • GDP per capita: $34,997
  • Population: 60.4 million
  • eCommerce market revenue: $23,024m
  • Average revenue per user (ARPU): $646
  • Most popular online shopping category: Fashion

The breathtaking Mediterranean country that unquestionably shouldn’t be ignored when talking about the best countries to dropship to. Italy’s eCommerce market will reach $23,024m in 2021, and by 2025 is expected to grow further by 5.58%. This is one legitimate reason why online store owners should consider targeting Italian online shoppers.

Best countries to dropship to: Italy

As expected, fashion, with $6,443m, is Italy’s most popular category for online shopping. No one presumed otherwise as this country is a symbol of high-end fashion and luxury. No wonder why many of the top selling clothing brands are founded by renowned Italian designers.

16. France

Country figures:

  • GDP per capita: $44,995
  • Population: 65.2 million
  • eCommerce market revenue: $58,922m
  • Average revenue per user (ARPU): $1,215
  • Most popular online shopping category: Fashion

France is one of the most populous European countries with a GDP per capita if we take into consideration the population-to-GDP ratio. France is in second place on the list of largest eCommerce markets in Europe and eighth on the list of the world’s largest markets.

Best countries to dropship to: France

We believe you can guess which category for online shopping is the most popular among the French. Surely, it is the fashion segment, which it’s predicted to reach $18,649m in 2021. Once again, the fashion industry wins over the other eCommerce segments. By targeting the French audience with your online store for dropshipping clothes and accessories you will be on a winning streak against your competition.

17. Spain

Country figures:

  • GDP per capita: $30,996
  • Population: 46.7 million
  • eCommerce market revenue: $21,388m
  • Average revenue per user (ARPU): $756
  • Most popular online shopping category: Fashion

Although Spain’s unemployment rate in 2019 stood at 13.96%, people are still enjoying their online shopping endeavors. By 2022, it’s predicted that the number of active internet users in this Mediterranean country will arrive at 31.8 million. These find eCommerce convenient and tend to use both computer and mobile devices to purchase wide-ranging goods online, especially fashion items. In other words, the revenue in the fashion segment in Spain will get to $7,074m in 2021.

Countries to target for dropshipping: Spain

The digital Spaniards do online purchasing mostly by using PayPal, credit, or debit cards. These are some great stats worth remembering, since they may provide new market opportunities for you in the near future.

18. Portugal

Country figures:

  • GDP per capita: $25,065
  • Population: 10 million
  • eCommerce market revenue: $3,778m
  • Average revenue per user (ARPU): $708
  • Most popular online shopping category: Fashion

With a GDP of $25,065, Portugal stands on the list of countries with great potential for expanding a dropshipping business. The largest category for online shopping in Portugal is Fashion with a revenue of $3,778m which is predicted to grow to $4,650m by 2025.

The user penetration in Portugal’s eCommerce market now stands at 52.5% and it’s expected to increase to 56.8%. Additionally, the average revenue per user counts $708 and this number is expected to grow exponentially as a result of the increase of the number of active internet users which from 2015 to 2025 will grow by 17.37%.

19. Austria

Country figures:

  • GDP per capita: $53,859
  • Population: 9 million
  • eCommerce market revenue: $7,537m
  • Average revenue per user (ARPU): $1,176
  • Most popular online shopping category: Fashion

Similar to many other countries on the list, Austria’s most popular segment for online shopping is fashion. From Austria’s overall eCommerce market revenue which this year will get to $7,537m in 2021, the fashion sector holds $2,316m.

Countries to target for dropshipping: Austria

Germany’s neighbor is definitely worth considering as a target country for dropshipping, especially when fashion is in question. To conclude, the average revenue per shopper in Austria equals $1,176, which is a sign of a prosperous eCommerce landscape.

20. Poland

Country figures:

  • GDP per capita: $16,930
  • Population: 37.8 million
  • eCommerce market revenue: $13,545m
  • Average revenue per user (ARPU): $645
  • Most popular online shopping category: Fashion

Situated in Central Europe, Poland is a country with 37.8 million inhabitants of which 80.8% are expected to become active internet users. This European country is on the list of the fastest-growing eCommerce markets with an annual growth rate of 7.28%.

If you are starting a fashion dropshipping business, and thinking about which countries to target, Poland is one of them. In fact, the fashion category is one of the most popular for people living in Poland – its revenue is projected to count $6,492m of the total $13,545m in 2021.

21. Czech Republic

Country figures:

  • GDP per capita: $25,732
  • Population: 10.7 million
  • eCommerce market revenue: $4,077m
  • Average revenue per user (ARPU): $1,150m
  • Most popular online shopping category: Electronics & Media

With a revenue of $4,077m in the eCommerce market, the Czech Republic also is one of the best countries to dropship to in Europe. Czech Republic’s population is mostly into online buying items that fall under the Electronics & Media segment.

When internet penetration is discussed, the Czech Republic shows an equal percentage of people that are expected to become active internet users by 2025 – 80.9%. This means that in ten years this percentage has grown nearly 9% which is a solid trend. As the number of active internet users grows, the number of online purchases will increase as well.

22. UAE

Country figures:

  • GDP per capita: $35,171
  • Population: 9.8 million
  • eCommerce market revenue: $7,456m
  • Average revenue per user (ARPU): $1,075
  • Most popular online shopping category: Fashion

Another country whose citizens find pleasure in buying fashion items is the United Arab Emirates. The largest portion of the total revenue in the eCommerce market in the UAE, which counts $7,456m, belongs to the fashion segment – $2,221m.

Countries to target for dropshipping: UAE

All in all, the UAE’s eCommerce market is the largest market in the MENA region and this is due to the advanced technology evolution and high internet and smartphone penetration. In fact, in 2020, internet penetration in the UAE stood at 99.2%. To conclude, starting a dropshipping business for clothing that will target UAE consumers is a potentially thriving venture.

23. South Africa

Country figures:

  • GDP per capita: $5,444
  • Population: 59.3 million
  • eCommerce market revenue: $4,608m
  • Average revenue per user (ARPU): $186
  • Most popular online shopping category: Fashion

When discussing countries with booming eCommerce markets, South Africa leads the way. The country has shown major growth in the past year and young entrepreneurs are more and more exploring the dropshipping business model.

Countries to target for dropshipping: South Africa

To demonstrate, South Africa is one of the youngest countries in the world, with a median age of 27.6 years. This factor together with the high internet and mobile penetration contributes to a flourishing eCommerce market. The most popular category for online shopping for South Africans is fashion with a market volume of $1,481. Therefore, if South Africa sounds attractive enough for you to target for dropshipping, don’t wait much longer and start looking for dropshipping suppliers in South Africa.

24. Philippines

Country figures:

  • GDP per capita: $3,646
  • Population: 109.5 million
  • eCommerce market revenue: $4,421m
  • Average revenue per user (ARPU): $102
  • Most popular online shopping category: Electronics & Media

Another on the list of countries with a booming eCommerce market is the Philippines. The revenue in the eCommerce market of this Southeast Asian island country is predicted to grow by an incredible 14.75% by 2025.

The category which is most popular for online shopping across the Philippines is Electronics & Media. Additionally, the user penetration in the eCommerce sector is predicted to reach 47.8% by 2025.

25. Japan

Country figures:

  • GDP per capita: $42,928
  • Population: 126.4 million
  • eCommerce market revenue: $112,465m
  • Average revenue per user (ARPU): $1,119
  • Most popular online shopping category: Food & Personal Care

Holding 4th place on the list of countries with the largest eCommerce markets in the world, Japan is a state that can offer you a bright future in dropshipping. The Japanese eCommerce market will reach $112,465m in 2021. Besides, the average revenue per user currently amounts to $1,119.

Best countries to dropship to: Japan

Japan differs from the other countries mentioned on this list by one significant quality. Its most popular category for online shopping is Food & Personal Care with a market volume of $28,952m. The second most popular category for Japanese online shoppers is the fashion segment with $25,082m. These two categories are racing each other, therefore, even if your final choice is fashion, you surely won’t end up with a loss in profit.

26. Singapore

Country figures:

  • GDP per capita: $64,103
  • Population: 5.8 million
  • eCommerce market revenue: $2,793m
  • Average revenue per user (ARPU): $846
  • Most popular online shopping category: Electronics & Media

With $64,103 GDP, Singapore is undoubtedly the country that shouldn’t be overlooked when compiling the list of the best countries to dropship to. The country’s eCommerce market is of major importance for the whole region of Southeast Asia. With Electronics & Media being the most popular segment for online shopping, Singapore’s revenue in the eCommerce market amounts to $2,793m.

With 88.4% internet penetration, the eCommerce market of this tiny island is expected to grow annually by 9.93% and arrive at $4,079m by 2025. Lastly, if you are passionate about starting a dropshipping business, especially about electronics make sure to provide delivery services to Singapore.

27. Mexico

Country figures:

  • GDP per capita: $9,246
  • Population: 128.9 million
  • eCommerce market revenue: $21,209m
  • Average revenue per user (ARPU): $368
  • Most popular online shopping category: Electronics & Media

Lastly, Mexico is on the list of countries because the dropshipping industry is continuously growing there. The revenue in the eCommerce market is predicted to grow by 3.78% by 2025, resulting in a total of $24,601m.

Moreover, amidst the Corona pandemic, Mexico’s internet penetration reached a new record and now counts 71% of the population which is more than 90 million users. This further speaks about the growth of the eCommerce market for the years to come. So, Mexico shouldn’t be overlooked when planning your target audience for your dropshipping business.

Most popular online shopping category

What do the majority of the countries on this list have in common? Surely, you’ve noticed that the most frequently mentioned online shopping category is fashion. In particular, from all 27 countries on the list, astonishingly, in 19 countries fashion is the most popular category for online shopping. This is of major importance if you are willing to target even a few of these countries. Every country has its pros and cons, however, the numbers speak for themselves.

Having this on your mind, if you are thinking about entering the eCommerce market, you surely should consider focusing on the fashion segment. You now know which are the best countries to dropship to. The next step is exploring the subject about which are the best suppliers for dropshipping clothing in order to become a master in the fashion industry.

To wrap up

In conclusion, the eCommerce market is big enough for anyone willing to earn in an honest way. We created this list of the best countries to dropship with the intention to help you get a better understanding and perspective of the eCommerce market on a worldwide scale. Additionally, learning where each country stands in terms of population, revenue, and shopping preferences is crucial for establishing solid grounds for your eCommerce business.

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About the Author


Kristina Gjorgievska
Kristina, Head of Content at BrandsGateway. Eternal inspiration: The Doors music and lyrics, Bernardo Bertolucci's timeless “Stealing Beauty”, and the dynamic and meditative Ashtanga Yoga.

3 responses to “27 Best Countries for Dropshipping in 2021 [Updated]

  1. Important list for newcomers in the world of dropshipping like me and the provided data in the article is so much valuable and helpful for targeting the right country for dropshipping. Thanks for this great content.

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