Finding the best summer products to sell requires a strategic approach that combines a number of different actions.

Let’s explore some practical strategies to help you identify the hottest summer items for your clothing store.

Understanding your target market’s demographics, preferences, and purchasing behaviors is paramount in selecting the right summer products. 

For instance, when it comes to age, if your store caters to a young, trend-conscious audience, offering trendy swimwear and athleisure sets might appeal to their lifestyle and fashion preferences. 

When it comes to geographic location, if you cater to customers in tropical regions where temperatures soar, prioritize lightweight and breathable apparel such as linen shirts, cotton dresses, and swimwear. 

But if your customers reside in cooler regions experiencing milder summers, consider offering versatile pieces like light jackets, long-sleeved tops, and transitional outerwear. 

Harness the power of data analytics tools to gain further insights into customer behavior and market trends and decide on what products to prioritize in your inventory.

Start by using your store’s POS system to track sales patterns, identify bestselling items, and forecast demand for specific product categories. 

Additionally, collect feedback from surveys, reviews, and testimonials for an even more detailed look into your customers’ shopping preferences, satisfaction levels, and pain points. 

Don’t forget to monitor social media engagement via likes, comments, shares, and mentions and analyze social media conversations, hashtags, and user-generated content to identify trending topics and styles within your clothing niche. 

To stay ahead of the curve, you must keep a close eye on the latest products in fashion.

Get on social media and explore what’s trending on Instagram and TikTok.

Additionally, leverage digital tools such as Google Trends and Pinterest Predicts to track real-time trends and consumer preferences. 

As you try to figure out your plan on how to sell summer products, you’ll encounter various business models, each with its own set of pros and cons. 

Let’s explore the diverse options available and help you find the ideal fit for your summer sales strategy:

• Dropshipping: With dropshipping, when someone orders from your store, the product is shipped directly from the supplier. It’s a low-risk way to start because there is no minimal upfront investment, as you only purchase items once they’re sold. You can test the waters with various products without getting soaked in costs or drowning in unsold stock.
• Wholesale: Wholesale involves purchasing products in bulk from suppliers sometimes at discounted prices. In this way, you are offered greater control over your inventory and can negotiate better deals with suppliers due to the larger quantities purchased.
• Private label: Private label involves branding and selling products manufactured by a third-party supplier under your own brand name. This model offers full control over product design, pricing, and marketing, allowing for greater brand differentiation and customer loyalty. However, it requires significant investment in product development along with the risk of competition from established brands.
• Print-on-demand (POD): POD allows you to create custom-designed products, such as apparel and accessories. Pros include the ability to offer personalized and unique items to customers. However, POD products may have higher production costs and longer fulfillment times compared to pre-made items.

Check out: Print-on-demand vs dropshipping

Linen shirts are a summer wardrobe staple known for their breathability.

Perfect for hot weather, these shirts keep customers cool during the scorching summer months. 

With their relaxed fit and natural fabric, they appeal to both men and women looking for comfort and style. 

View full collection here.

Cotton dresses are a go-to choice for summer fashion enthusiasts. 

Made from lightweight and breathable fabric, these dresses feel super cozy, making them ideal for various summer occasions, from beach outings to backyard barbecues. 

View full collection here.

This summer, the John Lennon-inspired round sunglasses are making a strong comeback.

Having a retro-inspired design and timeless appeal, they add a touch of vintage charm to any summer ensemble. 

You can capitalize on this fashion trend by stocking up on a variety of round sunglasses in different colors and styles.

View full collection here.

Sports watches are essential accessories for outdoor and fitness enthusiasts alike. 

Designed to withstand rugged conditions, these watches are perfect for summer activities such as hiking, swimming, and surfing, making them a profitable product for retailers to sell during the summer season.

Check out: Best types of watches to dropship

View full collection here.

Floral swimwear is synonymous with summer fashion, offering vibrant prints and bold patterns that capture the essence of the season. 

With their flattering designs and comfortable fit, floral swimwear appeals to women of all ages and body types. 

Check out: Best wholesale swimwear suppliers

View full collection here.

Flip-flops are a summertime essential, suitable for beach days, pool parties, and casual outings. 

Being quite lightweight and having an easy slip-on style, flip-flops are perfect for on-the-go summer activities. 

View full collection here.

Graphic t-shirts are another popular choice for summer casual wear, appealing to a wide range of consumers, from teenagers to adults. 

One way to make sales with this product is to start dropshipping t-shirts featuring trendy designs and pop culture references.

View full collection here.

Maxi dresses are a must-have summer wardrobe staple, perfect for hot summer days and balmy evenings. 

Consider stocking up on sleeveless maxi dresses for daytime wear, while opting for off-the-shoulder or halter neck styles for more formal events. 

Additionally, highlight the versatility of maxi dresses by showcasing how they can be accessorized with jewelry, sandals, and floppy hats for a complete summer look.

View full collection here.

With a variety of designs ranging from basic solid colors to trendy graphic prints, casual tank tops appeal to almost every type of audience.

Having that in mind, stocking up on a diverse selection of casual tank tops in different colors, patterns, and styles is key to catering to a diverse customer base. 

View full collection here.

One-piece swimsuits are a timeless summer staple that offers both style and coverage.

As they come in hundreds of designs, take this opportunity to offer swimsuits with different features including vibrant colors, trendy cutouts, adjustable straps, or ruched detailing to provide comfort and confidence to wearers. 

View full collection here.

With their chic design featuring multiple thin straps, these sandals offer a trendy and feminine look that complements a variety of outfits. 

The versatility of strappy sandals makes them a profitable product for retailers, as they can be worn casually with shorts or dressed up with a sundress for a more polished look. 

Additionally, the flat or low-heel design provides all-day comfort, making them ideal for outdoor activities and sightseeing during the summer months. 

Check out: Best wholesale shoes suppliers

View full collection here.

Featuring a roomy interior and durable construction, these bags provide great space to carry beach towels, sunscreen, snacks, and other essentials. 

Being available in multiple colors, prints, and decorative details like tassels or pom-poms, you can sell a variety of beach bags including tote bags, straw bags, and canvas bags, to name a few.

Check out: Best types of bags to dropship

View full collection here.

Bermuda shorts provide coverage and freedom of movement, making them a practical choice for outdoor activities and casual outings. 

The timeless design of bermuda shorts allows them to be dressed up with a blouse and sandals or dressed down with a t-shirt and sneakers for a laid-back look, which makes them attract customers seeking comfortable and stylish bottoms.

View full collection here.

Ruffled dresses are a charming addition to any summer wardrobe, adding a touch of femininity and whimsy to warm-weather ensembles. 

Featuring delicate ruffles along the neckline, sleeves, or hemline, these dresses exude romance and elegance, making them perfect for garden parties, brunch dates, or summer weddings. 

The playful movement of the ruffles adds visual interest and dimension to the dress, creating a flattering silhouette, and making them the ideal purchase for customers seeking stylish dress options.

View full collection here.

Ankle strap wedge sandals are a chic and comfortable footwear option for summer that offers height and stability for all-day wear. 

The ankle strap not only adds a fashionable touch but also ensures a secure fit, allowing customers to walk with confidence on various surfaces. 

View full collection here.

What makes midi skirts so popular among shoppers is the fact that they can be dressed up with a blouse and heels for a sophisticated look or paired with a t-shirt and sneakers for a relaxed yet fashionable ensemble. 

The midi skirts are available in plenty of styles, including A-line, pleated, wrap, and pencil skirts, which gives you the chance to stock up your store with wholesale skirts and target customers with diverse tastes and body types. 

View full collection here.

Characterized by their wide, downward-sloping brim and relaxed, bucket-shaped crown, bucket hats have yet again made a comeback.

Their lightweight and breathable design makes them a great addition to any outfit customers plan on wearing for outdoor activities.

Check out: Best hat dropshipping suppliers

View full collection here.

Cat-eye sunglasses are a timeless and glamorous accessory that adds a touch of retro charm to any summer look. 

Known for their pointed corners, cat-eye sunglasses offer endless style possibilities and are versatile enough to transition seamlessly from beach days to city strolls.

Check out: Best dropshipping suppliers of sunglasses

View full collection here.

Butterfly sunglasses are a playful and feminine choice for those looking to make a statement with their summer eyewear. 

Typical for their oversized and exaggerated frames that mimic the shape of butterfly wings, these sunglasses offer a bold and glamorous aesthetic. 

Check out: Best types of sunglasses to dropship

View full collection here.

Made of soft and lightweight cotton fabric, the polo t-shirts are perfect for both casual outings and semi-formal occasions. 

With the comfort, versatility, and timeless appeal of cotton polo t-shirts, you can easily attract customers seeking stylish and practical wardrobe staples for the summer season.

View full collection here.

One-shoulder dresses are a chic and flattering choice that provides a modern twist on traditional silhouettes. 

Their asymmetric neckline adds visual interest and accentuates the collarbone, creating a flattering and feminine silhouette. 

This feature and their availability in mini, midi, and maxi lengths are what make one-shoulder dresses such a demanded product among the female demographic. 

View full collection here.

With spacious compartments, adjustable straps, and durable construction, leather backpacks provide great storage for carrying essentials such as water bottles, sunscreen, and sunglasses. 

What’s more, their sleek and minimalist design pairs effortlessly with a variety of summer outfits, from casual denim shorts to flowy sundresses. 

Whether they’re exploring the city, embarking on outdoor adventures, or simply running errands around town, no doubt your customers will appreciate the multipurpose of the classic leather backpacks.

View full collection here.

Featuring a shortened hemline that hits above the waist, cropped jackets add a contemporary edge to any outfit while providing warmth when needed. 

Whether in denim, leather, or even cotton, cropped jackets can be paired with high-waisted jeans, skirts, or dresses, creating a flattering and on-trend look that any of your customers would desire.

Check out: Best wholesale jacket suppliers

View full collection here.

Often accompanied by intricate beadwork or sequins, embellished sandals add a touch of sparkle and shine to any outfit.  

They can be worn with all kinds of outfit combinations – from flowing maxi dresses for a beach wedding to dressed down with denim shorts for a casual day out – making them a profitable addition to any retailer’s summer collection. 

View full collection here.

Now that you have all the latest summer products in stock, let’s discuss how to effectively sell them in your clothing store. 

Drive sales and incentivize purchases by offering seasonal promotions and bundled deals on summer essentials such as cross-selling and upselling. 

Consider launching limited-time promotions such as “Summer Savings Week” or “Buy One, Get One Free” offers on select items. 

Or even create themed product bundles like “Beach Day Essentials” or “Poolside Glamour Kit” to encourage customers to purchase complementary items together. 

Take as an example how MyTheresa has dedicated a separate product category for their summer collection, naming it “Vacation Shop.”

The presentation of your summer products plays a pivotal role in capturing the attention of shoppers and enticing them to make a purchase. 

If you have a traditional store, consider creating vibrant and inviting summer-themed displays by incorporating seasonal elements like beach umbrellas, sand, and tropical foliage and using mannequins dressed in the latest summer styles to showcase complete outfits and inspire shoppers. 

If you have an online store, use vibrant colors, beach scenes, and lifestyle shots to evoke the essence of summer. 

Additionally, optimize your website for mobile devices and place products strategically throughout your website. 

Don’t forget to update your website’s SEO keywords to align with fashion trends and maximize visibility in search engine results. 

As an inspiration, take a look at Revolve’s website, a prime example of how to effectively showcase summer fashion online. 

Their homepage features dynamic imagery of models wearing trendy summer outfits in beach and resort settings, instantly transporting visitors to a summer paradise.

What’s more, by using headings like “On Vacation Time,” “Greetings from Europe,” and “Best Sellers,” they make it easy for shoppers to explore different categories and find exactly what they’re looking for.

Multichannel selling involves listing your summer products across multiple platforms and channels, allowing you to connect with a broader audience and meet customers wherever they prefer to shop.

Consider integrating your inventory with popular online marketplaces like Amazon and eBay to tap into their vast customer bases and take advantage of their established traffic and search visibility.

Additionally, explore social commerce opportunities by leveraging platforms like Facebook Shops, Instagram Shoppable posts, and Pinterest Buyable Pins to showcase your summer products directly to engaged audiences.

Look to successful retailers like ASOS to inspire your multichannel selling strategy. 

The retail store allows customers to shop from both their website and mobile app which allows them to meet customers wherever they are.

Partnering with BrandsGateway provides retailers with the tools, resources, and support needed to succeed in selling the best summer products to their customers.

Let’s get a little deeper into what makes BrandsGateway such a great supplier for sourcing summer products:

As a retailer, partnering with BrandsGateway provides several benefits, including:

• Vast catalog: Access to over 20,000 luxury fashion products, including clothing, accessories, shoes, bags, jewelry, watches, sunglasses, and more.
• High-profit margins: Profit margins of up to 250% per order, allowing retailers to maximize their earnings.
• Platform integration: Integration with major eCommerce platforms like Shopify, WooCommerce, Wix, BigCommerce, and Shift4Shop makes it easy to manage inventory and streamline operations.
• Global shipping: International delivery to over 170 countries worldwide.
• Fast delivery: Orders shipped within the European Union typically arrive within 1-3 days, while deliveries to destinations outside the EU are completed within 5-7 days. 
• Convenient return policy: A hassle-free return policy of 14 days for dropshipping orders and 7 days for wholesale orders. 
• Stellar customer support: Exceptional customer support is accessible via email, phone, WhatsApp, and demo calls to address any inquiries promptly.
• Premium collaborations: BrandsGateway offers a partnership with UGC Milano and turnkey solution Lemon.dev.

For retailers interested in dropshipping with BrandsGateway, getting started is simple. 

By signing up for a free account on the BrandsGateway website, retailers gain access to the full catalog of summer products available for dropshipping. 

Once registered, you can easily add products to your online store and start selling immediately, with BrandsGateway handling order fulfillment and shipping.

• STEP 1: Register for a free account through the registration page at https://brandsgateway.com/register/.
• STEP 2: Choose your preferred eCommerce platform and subscription package by referring to BrandsGateway’s pricing page.
• STEP 3: Connect your store with BrandsGateway by following the guidelines provided via email.

Continue reading: How to start dropshipping with BrandsGateway?

Similarly, retailers looking to buy wholesale from BrandsGateway can also create an account on the platform and gain access to all of BrandsGateway’s summer products. 

• STEP 1: Create a free account by registering on their signup page.
• STEP 2: Access your account and explore the vast product selection.
• STEP 3: Select your desired products and proceed to place your order.

Continue reading: How to start a wholesale partnership with BrandsGateway?

As we wrap up our guide to selling the best summer products in 2024, it’s clear that success lies in strategic planning, staying updated with trends, and choosing the right suppliers. 

By following the steps outlined in our guide and partnering with reliable suppliers like BrandsGateway, you can achieve great success in the competitive retail market.

So, gear up, get creative, and make this summer your most profitable season yet!