6 Most Popular Types of Women’s Dresses to Dropship in 2022
Women not always had a wide variety of options to choose from when it came to clothing but dresses were a part of their wardrobe since the beginning of human history. This probably makes dresses the most ancient type of clothing that is still relevant today. We can safely say that this item stood the test of time and although it went through an enormous transformation ever since it is still a staple for most women these days.
The women’s apparel market is expected to reach 843 billion USD by the end of 2021 and is projected to grow by a Compound Annual Growth Rate (CAGR) of 5.43% until 2026. According to Statista, women’s dresses are the third-best performing category within the women’s wear department accounting for 94 billion USD in revenue, and this trend is expected to continue in the upcoming years. Although dresses are not the highest-selling category when it comes to the number of units sold with an average volume of 0.46 units per capita in 2021, they are the second most expensive items after blazers that women are purchasing with an average price of 27.2 USD per garment. This makes the women’s dresses category the third highest when it comes to revenue per capita. This signals that there is a constant demand for women’s dresses. While women purchase a lower number of dresses than, for example, smaller priced everyday items such as socks, when they are buying them they tend to splash out more and go for higher-priced styles.
For this reason, women’s dresses can be a beneficial category to tap into when you are considering dropshipping apparel or you want to widen your store’s selection. Now let’s head to the next section and see why it is good to dropship dresses.
Why is dropshipping dresses profitable?
When you are starting your dropshipping business you have to be mindful of two main things in order to reach the desired revenues, one being the supplier you are working with and the other the category you are selling. Due to the substantial demand for women’s dresses, it is safe to assume that it is a prime category to tap into. You can then further break down this category according to the niche you are targeting and sell related ranges such as summer dresses, casual dresses, and dresses for business occasions.
Dropshipping is a market that is relatively easy to penetrate as it does not require a substantial initial investment from the business owner. The reason for this is that dropshippers are not keeping and purchasing stock themselves but collaborating with dropshipping suppliers who take care of inventory management and the fulfillment and delivery processes themselves. So another reason to start dropshipping dresses is that this business model can be a great solution when you are uncertain that you can sell through a larger amount of stock that you bought from a wholesaler. Consequently, with dropshipping, you can avoid low inventory turnover and keep your cash flowing and your finances healthy.
With this being said, we have done the research and collected the best dresses to dropship in 2021 so you do not have to. Read through the top categories within women’s dresses below that you could include in your dropshipping store to increase the basket sizes of your customers and end up with higher sales.
What are the most popular women’s dresses to dropship in 2021?
First of all, think about and analyze the niche you are aiming to attract and serve. When you have a better picture of your targeted audience and you have created a buying persona you are ready to create your product offering that best matches their needs.
The ’90s inspired puff sleeves
Getting inspiration from the ’90s is not a new thing when it comes to current clothing trends as we have been seeing a wide range of garments on the shelves for over a year now. The good news is that puff sleeve dresses are here to stay but are updated to provide a more flattering and chic look for women. This sleeve design is bringing a voluminous and interesting add-on to the classic A-line dresses that all women love so much and give them a fresh, more elevated look. No matter the occasion, a puff sleeve dress can always be a great go-to piece for your female customers. When being invited to a wedding a silk A-line gown from Dolce & Gabbana can be the perfect attire for any guest. Once the sun sets and it is time for a girl’s night out, a John Richmond little black dress can serve as a great basis for an outfit. But you can also find puff sleeve alternatives if you want to offer options for a more elevated look that your customers can put on when running their daily errands with this Dolce & Gabbana corduroy mini dress.
The classic wrap dress
Another timeless style of dresses to dropship is the classic wrap dress that was first introduced by Elsa Schiaparelli during the 1930s. While other styles were in and out of fashion during the decades, the classic wrap dress withstood time and got reinvented by Diana von Furstenberg, later on, to reach the peak of its popularity in the ’70s. Nowadays wrap dresses are created and sold by numerous fashion houses with different sleeves and detailing and they come in many different kinds of fabrics as well. This style is again a great go-to for women around the world due to its practical silhouette. They can be worn as a part of a professional outfit to the office like this beige dress from Peserico, be the star of a cocktail party when they are elevated by their fabric such as this purple piece from Licia Florio, or can be used to make a dramatic entrance like this floral Dolce & Gabbana wrap dress that has a fur collar.
The multipurpose kaftan
The kaftan dress is a symbol of the bohemian lifestyle and exoticism. It is believed to originate from Ancient Mesopotamia but they only became popular in the western world during the ’50s and ’60s when high-end fashion houses adopted the style. Nowadays the caftan has become the synonym of every longer, loose-fitting tunic or robe you can find on the market. Kaftan-style dresses can be a great idea to dropship during the warmer months as their loose silhouette and light fabrication allow for proper ventilation and help with lowering the body temperature. Also, they can be a great alternative of dresses to dropship when you are targeting a more modest demographic. Kaftans like this Ermanno Scervino pice can be great companions on the beach when it is needed to throw something on. They can also be equally part of a women’s everyday wardrobe like this printed cotton piece from Dolce & Gabbana or can be used as elegant gowns as well.
The feminine ruffle dress
Although the ruffles are nowadays associated with feminine dressing, their history is everything but feminine. Ruffles are dating back to the 16th century when it was a common practice to wear multiple layers of fabric. German and Spanish soldiers then started to slash up the more decorative top layer of their outercoats to reveal the more basic undergarment beneath so it would mimic the ragged look of soldiers returning from war. Once these initial ruffles came to fame, they were worn by aristocrats and are an iconic part of their 17th-century paintings. Ever since ruffles managed to stick around and come back as a leading trend in the past years. A ruffle dress can give a noticeable and fresh update to any look that is highly needed after the time spent staying at home. Alpha Studio’s Mirtillo dress is a prime example of including ruffles into everyday outfits while Dolce & Gabbana’s polka dot ruffle dress can be a perfect choice for a sophisticated dinner.
The trendy cut out dress
In 2021 another hot trend is the cut out so this definitely should be a style of dress to dropship this year. The main advantage of this trend is that it can also be classy and subtle or daring and sexy as well. The whole idea is to show just as much skin as needed to create that suggestion effect. If you are targeting a more adventurous niche, do not miss out on these dresses to dropship. Cut-out dresses can come in any shape and form this year so everyone can find their perfect match and make an impression wherever they go. The cold shoulder cut-out is one of the most widely used ones, such as in the case of this Dolce & Gabbana bodycon dress that is perfect for a summer night. But cut-out dresses can also look professional and Alpha Studio’s knitted black dress is here to prove it. Moreover, they can also be the center of show-stopping evening looks such as this John Richmond gown.
The metallic and sequined dresses from the ’80s
Another returning trend from the last century is the metallic or sequined dress that are making a huge comeback this year. So far women might have reserved their shiniest pieces for a night out or for New Year’s Eve, but this year they are becoming a part of outfits that are worn around the clock. These metallic or sequined pieces can be balanced out with toned-down basics and natural colors, making them a perfect yet eye-catching part of both party and everyday outfits. A prime example of their versatility is that they can come in solid silvers or golds like this Arzu Kaprol mini dress or a Dolce & Gabbana romper jumpsuit or they can be as colorful as it gets this season like this Dolce & Gabbana multicolor sequin dress.
To sum up
Dropshipping women’s dresses is definitely a strategy to attract shoppers’ attention and drive traffic to your store’s website. It is recommended to you that you consider a wider range of dresses to dropship so you can offer merchandise to multiple niches and follow the current trends on the market. There might be a seemingly overwhelming supply and players on the market at the moment but if you know your customers well and you target them with the right marketing strategy, your success will not have to be waited for.
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About the Author
Fashion marketing professional turned digital marketer. My name is Lilla and I have been working in the fashion industry for 5 years. Currently working at BrandsGateway and helping with the development of the marketing strategy and on occasions writing articles for our audience. When away form the computer, I enjoy outdoors and running with my dogs.