eCommerce Marketing: 80 Tools to Increase your Online Sales

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Kristina Gjorgievska

When one is entering the eCommerce industry, it comes naturally to have the ambition to distinguish itself on the market. The eCommerce industry is steadily growing, and the competition is dense. This demands finding new effective ways to attract and retain new customers and increase your online sales. Owning an online store is not enough to turn your visitors into customers. In other words, additional efforts are necessary to achieve real success in the industry. Hence the answer is eCommerce marketing.

eCommerce marketing is the method that involves using practices for driving more visitors to an online store and converting them into customers. Ultimately, these practices are implemented to increase brand awareness, customer retention, and online sales. The process of eCommerce marketing requires a focused strategy. Not only that, but it also requires the use of the best eCommerce marketing tools.

With the constant technological developments, today, there are a myriad of eCommerce marketing tools that online store owners can use to drive more sales. In this guide, we’ve gathered a list of tools that undoubtedly can help to increase online store sales. We’ll classify them according to different marketing needs. Let’s start with SEO tools.

eCommerce Marketing: SEO Tools

SEO is considered the cornerstone for establishing and growing a successful online store. Thus, every owner of an online store should focus on putting into effect a proper SEO strategy. It is the driving force that will draw visitors to your store and turn them into customers. But what makes an SEO strategy successful? The use of SEO tools.

Overall, SEO is a practice that must be reinforced by supportive tools. Otherwise, it’s much likely that it would be a failure. Many different tools can support every part of SEO, including site audit, keyword research, link building, etc.

These are some of the best ones that online sellers can use to rank better in search engines.

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Screaming Frog

We kick off this list with the widely-known Screaming Frog. Executing an audit on your website is the first step you need to take after launching or even redesigning your online store. Therefore, Screaming Frog is an example of a valuable tool for doing a website audit that allows users to analyze and fix on-site SEO.

This part of search engine optimization is of the utmost importance to every boutique owner both locally and internationally. Screaming Frog generates lengthy reports on various websites (including competitors), down to the very last image. It’s relatively easy to use, with various filters and features, such as response codes for bad links and meta descriptions. Finally, it’s available to use for free or by purchasing a license to be able to use additional advanced features.

Google Search Console

Another must-have tool without which you mustn’t launch your online store. GSC helps improve your site’s presence on Google search, tracks performance, coverage, enhancements, etc.

It’s constantly updated by Google’s developers and that’s the reason why millions of users trust the GSC. In particular, it draws results and analytics from Google’s very own RankBrain. RankBrain is an artificial intelligence machine made with the sole purpose of sorting out and ranking every keyword, every sentence on the Internet.

Ahrefs

In order to strengthen your SEO efforts, it’s necessary to invest in a tool such as Ahrefs. Why is it beneficial to your eCommerce marketing strategy? Because it brings to the table all the things you need for optimization of your online store and much more. Ahrefs lets you look into your competitors’ strengths and weaknesses.

You can test Ahrefs for a 7-day trial for $7. Furthermore, you join its huge user base by picking up one of its available paid plans. Whichever plan you choose, be certain that Ahrefs will demonstrate itself as truly valuable for your online business.

Google Keyword Planner

What’s the best way to find the most valuable keywords for wholesale clothing, if not by using Google’s own keyword planner? Many SEO experts recommend this tool as a must for every eCommerce marketing strategy. It’s completely free to use, upon registration.

Bid strategies, audience manager, ad preview, conversions, and other important tools are available. These make it the perfect keyword analyzer. Also, key phrases can be researched by letting users implement several keyword lists for better reach.

BuzzStream

When done right, link building can bring great value to your eCommerce marketing. BuzzStream serves the purpose to make the process of link building easier and organized. You can use the tool for building prospecting lists by scraping links from a certain page, including emails and other contact information.

All in all, BuzzStream can save you tons of time and support you in doing better and more effective outreach. You can try out the tool for free or choose from the offered pricing plans – starter, group, professional, or custom to get it the best from link building.

Lighthouse

What makes Lighthouse a perfect SEO tool for your eCommerce business is that with it you can run an audit on your website in just a few clicks. Designed as an open-source tool, SEO specialists use Lighthouse for running free website audits.

You can find the tool under Chrome DevTools and run it on your online store. It saves valuable time and it’s a handy tool for online store owners to use. After performing an audit, Lighthouse generates a report with indications on how to improve the website.

GTmetrix

With almost 350 million pages analyzed, used by HP, PayPal, Spotify, and other famous brands, GTmetrix can tell you a lot about your website’s performance. Its key features are analyzing page speed, page load details, testing from different regions and browsers, and giving final recommendations on how to improve the page’s performance.

Remote developer teams can monitor URLs from all over the world, opting to do it on an hourly basis. Users may try it for free, or choose from four other plans, beginning at $14.95 per month.

Moz

Described as the tool for smarter marketing, you mustn’t overlook Moz when choosing SEO tools for eCommerce marketing. It is quite famous among professionals in the eCommerce industry because it’s ideal for both beginners and expert store owners.

In essence, Moz provides significantly valuable insights, and you can use it for both basic and advanced SEO research and analysis. It comes with plenty of features that allow users to explore relevant keywords, site audit, enhance link building R&A, and more. You can start using Moz by acquiring a license for one of its four available paid plans or try its free 30-day trial.

SpyFu

While your competitors pay to get ranked higher on Google, you can have the chance to appear in the top search results. To emphasize, you can do this only by implementing the right relevant keywords. The tool that makes this possible is SpyFu.

SpyFu has web scraping software, accurate enough to uncover new opportunities. As search results change regularly, so does SpyFu’s algorithm, whose ‘brain’ is updated each month. The tool gives limited results and reports for free, while paid plans begin at $33 per month. It’s the perfect tool for every online store owner looking to grow its business in the right direction.

Ubersuggest

A free tool that, once you make it part of your eCommerce marketing strategy, you will experience the real benefits of SEO. It provides rough estimates of visitors, buyer intent, the probability to rank, keyword trends, cost-per-click value, and other insights.

Ubersuggest is also beneficial when it comes to content marketing as it lists new topics to choose from, and keywords to ‘decorate’ your content with. To point out, Ubersuggest pulls most of its keyword data from Google’s Keyword Planner and auto-suggest, similar to SpyFu’s characteristics.

SEO Quake

This browser-based SEO Toolbox helps to examine and track links. It offers a detailed audit in just a few minutes, compares websites in real-time, and exports data for future usage and presentations.

The clean dashboard, precise results, and SERP analysis are only part of the reason why over 3 million users use this tool. It’s supported for Google Chrome, Mozilla Firefox, Opera, and Safari browsers, as well as for iPhones and iPad.

SEO tools are a must to improve your store's rankings
It is proven that SEO plays a key role in your eCommerce marketing strategy. (Image Source)

Google – Test My Site

As Google suggests, having a mobile-friendly website is critical for every business, and your online store is not an exception. By 2021, the number of smartphone users will reach almost 3.8 billion, which is an enormous market for the eCommerce industry. People are more likely to purchase goods online via their mobile devices, therefore optimizing your website for mobile is indispensable.

Using Google’s Test My Drive free tool is easy – all you need is to type in the URL of your web page and wait for the analysis to complete. The end-result includes an image of the mobile version, in case any obvious errors appear. Lastly, for developers, there’s an HTML version for an easier and quicker check.

Linkody

Tracking and analyzing your link-building activities is very important for SEO. Your store can’t have a solid DA if you don’t keep up with your backlinks. Linkody eases the link-building process by enabling its users to get all insights about their links. New, lost, broken, or bad backlinks – you can learn all about each type with Linkody.

The tool provides essential metrics regarding backlinks, which encourage you to make the right decisions. There is a free 30-day trial available, after which you can choose from five different pricing plans.

SEMrush

Yet another all-in-one package tool that SEO fanatics love. What’s in for your online store? For one, you can perform an audit of your website and track your rankings on a daily basis, which are essential components of eCommerce marketing. Second, you will be able to analyze your backlink opportunities. SEMrush even has an especially created package for eCommerce that is described as the solution for your online store.

SEMrush’s limited benefits can be used for free. When it comes to the full package, there are three pricing plans offered at $99, $199, and $399. In either case, you can explore and compare the diverse features on their official site.

Pitchbox

We already established that you shouldn’t ignore the power of backlinks. It is what can make or break your online reputation. Pitchbox is a tool specialized for doing outreach and building backlinks. Instead of spending hours crafting the perfect pitch and follow-ups for your prospects, let Pitchbox automate this process for you.

Pitchbox focuses on simplifying the tiresome process of doing outreach and connects you with the connections most relevant to your business. In brief, you can make the most of the eCommerce link building with this tool.

Broken Link Checker

Identifying and fixing broken backlinks is equally essential as link building. Using a tool specialized for this matter can be of great help, especially when it’s free to use. Such a tool is Broken Link Checker – free and simple to use. You can scan an unlimited number of web-pages to determine dead or broken links associated with your store.

Broken Link Checker runs on Windows, Linux, Android, Mac OS, and iOS. What’s very important, instead of mixing all links, making it harder to differentiate between good and bad, it reports only on links that are broken.

All-In-One SEO

For those searching for one powerful tool that has it all – this is for you. Ideal for beginners who want to integrate an SEO tool in their WordPress platform. All-in-one-SEO is created as an easy-to-use and user-friendly plugin for immediate optimization.

Furthermore, you can integrate the tool with eCommerce platforms, such as WooCommerce. On top of everything, it’s free to use, which is a win for store owners.

Varvy

Focused on three main segments, Varvy is an SEO tool as much as it is a page optimization guide. It gives a detailed analysis of a web page’s SEO, page speed, and mobile SEO. Varvy is free to use and compensates by generating income from Google ads positioned on the website.

In brief, this tool shows if a web page follows Google guidelines, and if not, suggestions are being provided to help companies rank higher on search engines, and interact better with visitors. Ultimately, it shows an increase in online boutique sales.

Website Grader

Need to check how your website ranks in performance, security, and SEO? Powered by HubSpot, this app will break down analysis in four separate divisions: performance, mobile, SEO, and security. One of the things users are satisfied with is the top design and user-friendly interface, with clean text, symbols, and easy navigation.

Website Grader might sound much like other site analysis tools, but it will give you the much-needed information in a much quicker, more direct manner. Being part of HubSpot’s tool network, it’s available for a 30-day trial.

Google PageSpeed Insights

The PageSpeed Insights (PSI) tool is another of Google’s artworks. This free tool shows field data, origin summary, opportunities for better optimization, and other web performance features. Another key point is that it has its own classification based on human perceptual abilities.

If you want to analyze the content of your online store quickly and effectively, try PSI. If your web page shows a green score (90+), it means that it’s among the top 10% on a global scale. All in all, developers and marketers tend to trust Google more than other web page analysis apps because of its accuracy in providing results.

eCommerce Marketing: Social Media Tools

Social media is a vital component of digital marketing. In eCommerce marketing, it is considered the perfect digital channel for improving brand awareness, attracting new customers, and ultimately increasing sales. Social media presence these days is what your online business can’t go without.

All in all, social media platforms hold significant potential for promoting and growing eCommerce stores. Therefore, if you still haven’t explored what it means to create an Instagram or Facebook business profile, now it’s the time to do it. But, first, let us equip you with the best social media tools to support your eCommerce marketing efforts. This group contains diverse tools for planning, organization, automated scheduling, monitoring, and reporting.

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Buffer

The pioneer of social media marketing platforms, Buffer, is relatively easy to use, and, with it, you can manage accounts on every major social media channel.

Besides scheduling, you can analyze which posts are more and less popular and act accordingly. Many sellers use it to schedule social media posts with the goal to increase their sales. As for pricing, there’s a free version limited to 3 social accounts and 10 scheduled posts. Furthermore, they offer a paid ‘starter’ and ‘business’ plans as well.

Tweriod

Another helpful tool for eCommerce professionals that use Twitter to promote their products. It’s uniquely designed to help resellers get more insights via Twitter, by showing them when the majority of their followers are online. The tool analyzes your tweets and your followers’ tweets and correspondingly gives suggestions on which are the best times to tweet.

Tweriod is free to use for up to 1000 followers. The premium option goes for up to 5000 followers and costs 1 credit (1 credit = $2.5). There are no monthly payments involved; you just pay as you go.

Sprout Social

As the name itself suggests, Sprout Social allows your business to ‘sprout’ via social media. If you are looking for a smarter way to reach wider audiences on social media, this tool is for you. The major benefit it brings is the ability to help store owners to engage with their customers.

Sprout Social can improve the rating of a product or service and encourage people to purchase. Many sellers use Sprout Social and review it as generally positive so you could give it a try for free with its 30-day trial. Later on, if you find it beneficial enough, you can join its network of licensed users and pick out a paid plan.

Later

For those keen on promoting their products on social media channels, Later is the ideal social media platform. You can plan, schedule, and analyze your Instagram, Facebook, Pinterest, and Twitter. It comes with four different pricing plans you can choose from according to your needs and preferences.

Later is a visual post planner created to perfection, where you can schedule not only photos but videos and carousels as well. Coupled with detailed analytics, Later can help anyone, including store owners to increase reach and gain more sales. Overall, it is an affordable tool with an easy interface.

TweetDeck

If your preferred social media channel is Twitter, this tool is of extreme importance to you. You can now tweet like a true professional with TweetDeck. This app helps users in many ways. For example, you can manage multiple accounts with it, and you can track topics and events for eCommerce marketing purposes.

Also, you can organize and build clothing collections and keep track of activities. The design is really easy to use, which is why many online sellers choose it over other organizers. Twitter’s most popular application can be used either as a Chrome extension or as a web app. It’s free of charge – it is only required to have a Twitter account to sign in with.

SocialOomph

Another tool for advanced social media and blog post scheduling. It is compatible with all social media platforms, and, in addition, Reddit, Shopify, Tumblr, and WordPress. SocialOomph offers a variety of options, starting from creating and scheduling posts and articles, to bulk uploading, and keyword filtering.

It comes with a 30-day free trial and convenient pricing plans with monthly or annual payment options. Finally, you can choose your plan, depending on your marketing needs and requirements.

Social media can help to improve brand awareness and attract new customers.
As a part of your eCommerce marketing strategy, social media can help to improve brand awareness and attract new customers. (Image Source)

Taggbox Commerce

Want to convert your user-generated content into shoppable content and build brand success? Taggbox Commerce helps you gather all social media content published on Instagram, Facebook, Twitter, or Pinterest using hashtags, tags, or mentions of your brand. Afterward, it lets you convert them into shoppable content.

To clarify, this tool works on the principle of simply tagging products to the visual posts and making them shoppable. Trusted over 10,000 brands globally, Taggbox Commerce is worth implementing in your eCommerce marketing strategy.

Friends+Me

Friends+Me is a social tool that can be used either as a mobile or desktop tool. Given that it’s available for Pinterest, Twitter, LinkedIn, Facebook, Google+, and Tumblr, it’s an ideal tool for online store owners.

Besides scheduling, you and your team can save ideas for later with its browser extension. Thus, the ‘collect and create’ option allows creators and marketers to quickly follow up on a great idea or trending topic and create (and share) when the timing is right.

There is a free trial that comes with limited options available for everyone to use for an unlimited time. In addition, those who would like advanced options for a better experience can explore the four pricing plans.

Awario

Social media monitoring and listening apps are part of the latest eCommerce marketing trends. Awario is a pioneer in this industry, with powerful crawlers that discover and analyze social media conversations and identify brand mentions.

The main benefit is generating valuable insights, both accurate and predictive. On top of that, Awario helps identify the perfect influencers who can assist with better representation of your brand and encourage more people to use your products and services. A free trial is available, however, after it, users need to pay $29, $89, and $299 per month for whichever plan suits their company most.

Crowdfire

Many companies from around the world use this tool due to its ‘unique’ features, such as unfollowing inactive users, increasing engagement, and getting recognized. This is crucial to every online seller because spammy, fake, and irrelevant users do not contribute but instead have a counter effect on it.

Crowdfire allows its users to connect their Shopify or Etsy account, WordPress or Medium blog, and even YouTube account. You can schedule product updates, new blogs, or video announcements directly from Crowdfire. It’s available for a free trial that allows 3 linked accounts, as well as quote-based plans with more advanced options and linking up to 25 linked accounts with the VIP plan.

Hootsuite

Hootsuite is a well-known tool among online store owners. It offers the usual features of planning, creating, and scheduling posts. Coupled with the basic features, Hootsuite comes with a team management feature.  It allows you to invite other team members to join you and share tasks.

There are four main pricing plans – professional, team, business, and enterprise. Each one comes with diverse features that you can compare and choose from. Furthermore, the tool provides 24/7 support, so, in case anything goes wrong, you are fully covered. Most importantly, you can integrate it with almost any digital marketing automation tool out there, such as Salesforce, Marketo, etc.

CoSchedule

If you are looking for a tool that encompasses every segment of eCommerce marketing, CoSchedule is something to look into. It comes with three main sub-products that comprise this tool – a blog calendar, marketing calendar, and marketing suite.

The first is perfect for optimizing your social media marketing activities. Besides the ability to create a social media calendar, it provides an automated schedule of your posts. Along with these features, there is another one that’s of immense help, if your store is based on WordPress. CoSchedule allows you to integrate it with your WordPress theme and run everything smoothly from there.

Fanpage Karma

To better understand your audience and increase your online sales, it’s best to track them on social media with Fanpage Karma. Analyzing posts, monitoring engagement, and fixing where things need to be fixed – all is achievable with this social tool. Additionally, what you get are periodical reports with important insights, strategy proposals, and the current performance of your social media profiles.

Fanpage Karma is compatible with several social media platforms, although its free version can be used only with Facebook. Therefore, if you want to connect the tool with your other social media profiles, it comes at a price. The business or enterprise plans would be a better choice for you if you want to get the full package.

Agorapulse Barometer

Agorapulse is the creator of multiple social media management apps. Currently, Barometer for Facebook is probably its best product. What’s in for online sellers? Barometar provides valuable Facebook insights, and, alongside this, lets you optimize your fan page organic reach. Overall, it’s a good solution if you are planning to focus on bringing the most of your organic reach.

First, you can start off by benchmarking your Facebook page to start comparing results in given time periods. Then, continue with getting instant feedback on your posts, compare your page with competitors, and better understand what needs to be done to improve certain areas. It takes no more than 60 seconds to analyze a Facebook page and give results on its performance, while it’s free to use.

SharedCount

Yet another tool for social media, but this time focused more on social media monitoring. SharedCount needs access to start tracking URL shares, likes, etc. Thousands of users try the free plan, which includes not more than 10.000 queries.

There are bulk import options and ‘export to CSV’ features available with the free plan. For more results and insights on, plans are offered at $40, $160, and $640 per month, respectively. It’s very useful to track down the best online sellers out there.

Share Link Generator

Patrick St. John is a skilled web designer and the person behind the creation of the Share Link Generator. This tool instantly creates Facebook, Twitter, Google Plus, LinkedIn, Pinterest, and email share links, even with inside emails.

Thousands of people use it to make content more popular, while Patrick makes sure every social media channel is properly filled in before creating ‘share’ links. Even LinkedIn has its own title, summary, URL, and source links. For users with older PCs and laptops, they do not need to download and install JavaScript or iframes, it works perfectly without them.

Venngage

Social media platforms are the place for sharing attractive and engaging visual content. One well-designed infographic can attract a huge number of visitors to your store. If you don’t have a graphic designer on your team to make you quality infographics, Venngage is here for you. To point out, this tool does not let users start from scratch. This is why it’s useful even for beginners. It offers the possibility to create infographics in three easy steps – choose templates, add visuals, and add finishing touches.

There are thousands of templates available, not just infographics but posters, reports, and socials as well. Businesses pay $49/month for the ‘business’ plan, and individuals usually pick the ‘premium’ subscription for $19/month. The ‘free’ plan allows five infographics before they let users switch to any of the other two options.

Union Metrics

Specified as a social marketing intelligence tool, Union Metrics is something worth looking into. The cheapest pricing plan, at $49 per month, lets marketers and analysts get valuable social media information on their posts, such as potential reach and impressions.

Union Metrics is compatible with the three major social media platforms – Twitter, Instagram, and Facebook. Another key point is that it helps you figure out which posts perform better and when is the best time to post. The number of likes, shares, and click-through rates is also visible via special insights, which may identify when the ‘key moment’ happened.

Followerwonk

The famous Twitter analytics tool gives users access to detailed information on Twitter users, followed by extensive analysis. It’s a very useful tool for eCommerce businesses, as it can allow you to easily find and contact brand influencers, discover potential followers, identifiable by category, and compare accounts with competitors.

You’ll need all these to boost your business, and without them, tweets are less effective. Discover new audiences and markets, use keywords to find potential customers, and get your social account authority ranking. Check the ‘connect’ plan to try it out, and start subscribing for $29 for 30 days to get all these benefits of the most popular pricing plan.

MeetEdgar

Organization is what counts when it comes to social media marketing. Having multiple social media accounts on all social media giants requires planning and organization skills. Additionally, it requires a solid tool to support all your activities. The one you are looking for is MeetEdgar.

MeetEdgar strives for organization and neatness in social media management. When you will be preparing your social media activities, as part of your eCommerce marketing plan, make sure to not disregard MeetEdgar. At $49 per month, it can save you time and effort by automating your accounts on all social media networks.

eCommerce Marketing: Content Marketing Tools

In eCommerce, content marketing is the process of creating and distributing content with the intention of attracting visitors and turning them into customers. Overall, content marketing is a complex process that asks for some serious efforts. It isn’t enough anymore to just write a 500-word article on a topic relevant to your audience. On the contrary, you would be better off without that kind of short and poorly researched article.

If you have serious intentions to make an impact, you need to be ready to execute extensive research and write content that will bring value to your readers. What’s equally important is investing in tools that will help you bring out the best from your content strategy. The following are some of the most used tools for generating premium content for your eCommerce blog section.

Your eCommerce marketing strategy mustn't go without a comprehensive content marketing plan.
Your eCommerce marketing strategy mustn’t go without a comprehensive content marketing plan. (Image Source)

Scoopit

Used by more than 8 million content curators, Scoopit is an essential content creation tool to incorporate into your list of marketing tools. It has a very effective search filter for curating new content, keeping track with the latest eCommerce trends.

In other words, it’s perfect for a mass increase in traffic once the right content is published. Other than its free version with limited options, users can choose from the pricing plans created for individuals and businesses.

KeywordEye

To stay at the top in the eCommerce industry, it is necessary to always target the right keywords. And for this, you will need the KeywordEye tool. It enables its users to get new keyword suggestions, find which are the most common questions that people ask on search engines, and discover competitors’ keywords.

This easy to navigate and highly effective against competitors tool has to be implemented in your eCommerce marketing strategy. It comes with monthly and annual pricing plans you can choose from. However, the annual plan comes with the benefit of a 20% discount.

Feedly

What is more important for content creators than keeping up with the latest trends and burning topics? As a matter of fact, nothing. Feedly is the tool that ensures exactly this. If you are working on developing a content marketing plan to support your eCommerce business, make sure to try it out.

Feedly allows users to keep track of the topics and information they care about. So, rather than losing time researching through the internet about the latest industry news, you can let Feedly find the right sources for you. This way, you could focus on creating high-quality and well-written content.

Google Docs

Google Docs is ideal for writing, editing, and sharing content within an organization. It’s a free, simple-to-use tool that everyone can use from any place with or without internet access. Another key point is that, with this tool, you can collaborate in real-time with your team members.

If content marketing is part of your strategy for gaining a better ranking of your store in SERPs, Google Docs is a must for you. With it, your team can prepare a content strategy and start writing, editing, and reviewing content right away.

AnswerThePublic

Keyword research is a fundamental part of content marketing. AnswerThePublic is a tool that allows users to get a better perspective of which are the most relevant content ideas and keywords. It literally automates the process of search phrases simply by inserting certain keywords.

When doing research, people now insert more complex phrases and keywords instead of regular typing of only one or two words. If you need to find more long-tail keywords to increase sales, this is the right tool for you. Two options are available, the free and pro plans. The latter provides unlimited searches, results based on locations, high-quality images, and more.

Grammarly

Every grammar nazi out there is acquainted with Grammarly. This tool is a must-have for you if you want to provide your readers with premium quality content. By using artificial intelligence and natural language processing, Grammarly can help you improve your writing skills.

Additionally, the tool is available to use in whichever program you are using for content writing, including Word and Google Docs. Depending on the version you are using, Grammarly offers the benefits of grammar and spelling checking, as well as plagiarism detection. With it, you will never have to worry about delivering duplicate content to your readers.

Keyword Tool

Also known as the ‘worthy alternative’ to Google’s Keyword Planner, the Keyword Tool is another option for finding great relevant keywords. It works based on understanding ‘Google’s Autocomplete’ algorithm. You can use it to discover long-tail keywords and use them to create exceptional optimized content.

Keyword Tool is available with a free and paid version. The latter is designed to provide additional features and generate more keywords than the free version. However, either of the two is efficient and practical enough to help you find relevant keywords for your business.

Canva

An article without compelling visuals can’t be effective enough to persuade readers to take action. In fact, content marketing is powerful when delivered with both quality written content and captivating visual content. This is where Canva comes in handy.

This design tool makes it easier to create visual content for your blog articles. You don’t have to possess an extraordinary talent in designing because Canva offers ready-to-use templates in various formats. On top of that, the tool is free to use with simple email registration.

CopyScape

Delivering quality content to your readers means delivering unique content that no one else distributed online. These days, the internet is swamped with content, and depending on your targeted keyword’s popularity, you can have a great competition. The chances of having duplicate content are getting bigger each day that new eCommerce blogs emerge.

How to deal with this issue? CopyScape will surely make it easier for you to create unique content that won’t be penalized by search engines. It is a useful tool that discovers plagiarism and duplicate content by comparing your content against all online results. By using CopyScape, you can protect your content from being copied and published elsewhere.

Crello

In the same manner as Canva, with Crello, users can create static and animated designs for their articles or social media posts. You don’t have to be a graphic designer to master Crello. The tool offers thousands of ready templates and royalty-free images at your disposal.

Most importantly, the dashboard is neat and easy to navigate, and if you ever used similar software, you’ll get the hang of it in less than a day. The ‘Forever Free’ plan is limited with features, and you can’t use animated objects, while Crello Pro starts at $8.30 per month. To summarize, Crello can help increase online boutique sales via a graphic representation of your products.

TinyPNG

Incorporating visuals inside your articles is essential, but having them in the proper form and dimensions is equally important. TinyPNG is a tool specifically designed to focus on this issue. Overall, the tool allows you to compress your JPEG and PNG files while retaining the image quality and transparency. By doing so, it helps web pages to load much faster. TinyPNG is a useful solution for an eCommerce business, as you can use it for all the pictures you upload in your store, and not only in your articles. By compressing them, they will load in an instant because the size is reduced while its quality is left intact.

There is a free edition of TinyPNG, as well as a ‘pro’ account, which costs no more than $25/year, available for a single user. Every added user pays another $25 for a year, as per request.

Monster Insights

Finally, a tool that allows you to discover the content that your visitors are interested in. You can save precious time with Monster Insights as it allows you to see if the content you are producing is effective enough. You can measure and analyze visits, and get insights for optimizing your content.

Monster Insights is a tool that, combined with your Google Search Console, can take the maximum of your content efforts. It’s easy to set up and manage. If your online store is established on WordPress, you can start using it right away. There are three pricing plans to choose from, starting at $199.

Siteliner

Similar to Copyscape, Siteliner is a tool that identifies duplicate content. What’s more here is that it is also able to discover broken links, skipped pages, page power, and related domains. If it finds errors for any of these categories, that’s a sign that something affects your site’s search engine rankings.

The free edition can analyze no more than 250 pages on a single website. Other, more complex websites that include thousands of pages will require the premium edition. With Siteliner, up to 25.000 pages are analyzed, with the possibility to compare with previous reports.

Animoto

Another tool for the creative souls out there. If you are keen on making effective video content to promote your online store, Animoto is a great choice. Designed as a video editing app, Animoto is described as the ‘Photoshop of videos’. Some of the best marketing videos have been created with it, mainly because it encourages users to use evergreen marketing tricks, such as invoke feelings in viewers.

You can build HQ (1080p) videos by editing slides, change fonts and customize tones, include any of the hundred licensed music tracks, adapt resolutions to fit social media ads, and much more. A free trial is available for 14 days with watermarks for licensing purposes, while monthly plans begin at $16 per month, $8 if billed annually.

Parse.ly

With Parse.ly, you can instantly get content insights and analytics, without a fuss. If you want to increase the number of your visitors with content marketing, you can stop wandering around, and try Parse.ly.

This tool not only has developed a premium system for content performance analysis on blogs, articles, and landing pages, but also on social media channels. Besides, it helps to increase your customers’ engagement by enabling you to deliver a personalized experience for every reader. When it comes to Parse.ly’s pricing plans, there is one for every business. The Starter plan comes with a free trial, whereas the Growth and Enterprise plans provide a package without a free trial.

Visme

No one wants to read a wall full of text in a blog post. Breaking up your blog content with visuals and creating interactive blog experiences can be a great way to increase your readership and further engage your audience. Visme‘s visual content creation tool allows you to create any type of blog post visual you might want. From a promotional graphic for social media to a visual summary or infographic to an interactive embeddable visual that your audience can click around in to learn more.

Besides, this tool offers the possibility to download graphics in a variety of different formats or simply embed it into your blog post. Finally, their plans start free with upgrades available to access premium features.

eCommerce Marketing: Email Marketing Tools

Email Marketing is the process of using email as a medium for promoting businesses’ services and products. It is a proven method for converting subscribers into customers and increasing online sales. Email marketing is very popular among professionals in the eCommerce industry as it ensures a higher ROI. In essence, it is what you should use to turn your leads into customers.

What is commonly done when a customer is at the last phase of the sales funnel, about to make a purchase, and suddenly abandons the cart? Sending an email to remind him to proceed with its purchase. This is what email marketing in eCommerce is all about. It has the power to encourage your visitors to become your customers.

However, email marketing can be effective only if you develop a powerful eCommerce marketing strategy and use the right tools. Let’s see which are the most commonly used tools for eCommerce email marketing.

Email marketing can be effective if you develop a powerful eCommerce marketing strategy and use the right tools.
Email marketing can be effective if you develop a powerful eCommerce marketing strategy and use the right tools. (Image Source)

MailChimp

MailChimp is a popular email marketing platform, that certainly is not something new to you. Finding new customers has never been easier with it, being able to send thousands of emails in a matter of minutes.

Many premade templates are available for those with less technical skills, and tons of tips and suggestions to help create the perfect email. The free package includes most features while using premium plans lets you send unlimited emails, advanced testing tools, optimize by time zone, and predict demographics. MailChimp is highly recommended for anyone with an online store, who needs to send newsletters to its faithful customers.

SendGrid

An alternative to MailChimp, SendGrid is another practical eCommerce marketing tool. Over 45 billion emails can be sent each month via SendGrid. Companies like Uber, Spotify, Airbnb, and Glassdoor trust this company with millions of emails and subscribers daily.

There’s not much difference between SendGrid and MailChimp, although this one has an improved dashboard and a better free plan. The free plan has included 40 thousand emails over a 30-day period, then 100 per day, for an unlimited time. You can also pay as little as $14.95 per month, for more advanced features. Bonus: They offer some great resources, like email marketing guides, to get more subscribers for your monthly dropshipping catalogs.

Bee

Bee could be the right choice for you if you need a tool for designing mobile responsive email campaigns. It is created as a drag and drop editor that makes it possible to design email templates in a few clicks.

You don’t necessarily need to possess any coding skills to create an effective email campaign. In fact, there are tons of amazing templates available, and you can download and use it with MailChimp, MailerLite, etc.

Drip

If you are looking for a unique way to increase your online sales, Drip is the email marketing tool you should explore. It is based on visual campaign building and process automation.

Drip supports various email campaigns, depending on the needs of either individuals or teams. There’s no limit as to whom emails will be sent because even ten emails can turn targets into clients. On top of that, Drip provides the possibility of connecting with diverse eCommerce platforms, including Shopify and WooCommerce. You can test Drip’s basic features for free for 14 days, or request a demo to discover its full capabilities.

Streak

This is the type of CRM plug-in that all online store owners should try out. With Streak, you can manage everything that happens in your store from your inbox. Keeping track of your sales and everything related to your online business is achievable with Streak.

It contains useful CRM features, advanced reporting, email power tools, and a lot more. These options are available when you subscribe to any of its two paid plans, ‘professional’ or ‘enterprise’. If you’re not ready for CRM yet, try the ‘personal’ plan to get you started.

NeverBounce

As NeverBounce states “An email is the first line of communication you have with your customers”. It is the weapon you should use to reach, catch, and retain your customers. NeverBounce offers free email list analysis, verification (1000 for free each month), testing, and list archiving.

Pricing is flexible and various payments are available. Its key feature allows all bounced emails to be removed from the list, and not just those, but potentially harmful and recommended emails as well. NeverBounce is a great app certain to provide much better results when sending emails and newsletters to potential customers.

Omnisend

Another email marketing tool that can help you grow your online business. Omnisend characterizes itself with features tailored for an eCommerce business. If you want to follow every step of your customer’s journey and turn your first-time store visitors into customers, check this tool.

You can explore Omnisend’s limited options by starting off with a free trial. If you are more up to getting the real value of the tool, you go for its standard or pro version and pay a monthly or annual fee, depending on your needs.

Kevy

Having a more personalized approach is what can make you stand out in the eCommerce market. Kevy is a tool that can make this happen for you. With Kevy, each of your customers will enjoy a consistent and relevant interaction with your brand.

Kevy’s pricing plans are based on email contacts. To clarify, depending on the number of your target email contacts, you get to choose from several different paid plans. Explore the benefits of Kevy, and see if it’s suitable to include it on the list of your eCommerce marketing tools.

FreshMail

What makes this email marketing software different from the rest is its template editor. Users love working with a variety of templates to choose from, creating amazing newsletters. Other features include auto-respond to emails, real-time tracking, and automatic A/B testing.

FreshMail offers assistance with optimizing emails in several time zones and uploading various HTML newsletters previously created by designers. It’s available for Windows, Linux, Android, and iOS-based smartphones, and web-based devices. The pricing model includes four different options – free, monthly, or annual billing, and per quote. You can try the free plan by sending emails to up to 500 subs before making your decision.

Emma

Automation, segmentation, A/B testing, and much more is possible with Emma. Described as the smartest email marketing tool, Emma brings numerous features to support your eCommerce marketing goals.

This email marketing tool is praised by many online businesses that operate in wide-ranging industries, including eCommerce. It is designed with three pricing packages to fit your needs – Pro, +Plus, and Emma HQ.

PutsMail

Another very helpful email marketing tool is PutsMail. The sole purpose of PutsMail is quality testing of any HTML email, before sending them to an audience. After its official launch in 2011, more than 60.000 emails were tested in just over a year.

This shows the trust users put in this email testing software before deciding to send newsletters. The ‘CSS Inliner’ is yet another option that improves the compatibility of designs by fixing and inlining the styles. PutsMail is currently free to use, so you can give it a shot if you are looking to increase your online sales.

GetResponse

GetResponse is an email marketing tool trusted by numerous big and small brands, including Ikea and Henkel. It focuses on generating leads, engaging customers, and increasing online sales based on a personalized approach.

GetResponse’s pricing plans start at $15 per month with its basic package and $49 and $99 with its Plus and Professional plans, respectively. Additionally, there is the opportunity to try the tool for free with its 30-day trial.

Campaign Monitor

Campaign Monitor is an email marketing tool acclaimed by over 2 million marketers worldwide. It is an easy-to-use tool that enables users to create effective email campaigns with a drag-and-drop email builder. If you are looking for ready-made templates, you can get them as well.

Similar to Kevy, Campaign Monitor charges its users based on the number of email contacts. In other words, the tool offers a solution for everyone. Whether you are just beginning to explore the benefits of email marketing or you are already an experienced marketer, you can choose from several different pricing options.

Freshsales

Designed more like a personal organizer than a CRM software, Freshsales lets its users arrange leads, deals in process, contacts, and emails. With average user satisfaction of 95%, this platform provides event tracking, and leads, and sales management. It shows analytics and periodical reports and allows flawless integrations with Google (and other) apps.

Freshsales’ pricing plans are organized based on the business scale. They start at $12 for small businesses and continue up to $79 for enterprises. As the company emphasizes, you can test all pricing plans for a 21-day free trial, and then decide if it fits your needs.

Sumo

Another tool you should consider adding to your collection of eCommerce marketing tools. Described as a set of solutions for website traffic growth, Sumo helps increase the number of signups and subscribers and increase online sales.

Some of its key features include content analytics, contact forms, smart bar, heat maps, list builders, and everything else essential to eCommerce websites. The list of benefits is limitless – you can get a taste of them with the available 30-day free trial plan. If you like it, you can proceed with its PRO plan that costs $39 per month.

Bonus eCommerce Marketing Tools

MailTester

MailTester is a convenient tool that you can use to decrease the ‘spam alert’ of your emails. It works with a single copy-paste of an email address in the search bar. Who uses MailTester? Everyone that needs to check if a certain email is a spam.

When it comes to link building, this is a great way to ensure that the proposals you get for collaboration are authentic and not fake. You can learn more about this tool by checking the Q&A part of the website for additional useful information.

HubSpot

On the whole, this is the type of software that offers full-funnel marketing opportunities, where users may connect email marketing with other essential apps. You don’t have to be a programmer to do this, as the dashboard is simple enough for everyone to use.

In short, HubSpot helps find and convert leads, drives more traffic to your landing pages, tracks overall progress, and points out the most important social media followers for possible conversions. There aren’t many features available with the free version, while the cheapest subscription costs $50 per month. Either way, this top software won numerous awards in the IT world, thus making it a ‘must’ to increase your online sales.

WPForms

If your online store is established via WordPress, you mustn’t overlook WPForms. It’s a plugin that includes a drag and drop form builder, automatically converting templates to be user-friendly. Furthermore, it has the ability to create custom WP URFs (user registration forms), anti-spam protection captchas, and various valuable add-ons for payments and transactions, signup forms.

The benefits are endless, which is why over 10 million users have downloaded it for their WP-based web pages. However, there is no ‘free’ edition, so users have to pay a minimum of $39.50 to be able to use it for a whole year.

Tools can support you on the path to developing an effective strategy to increase your online sales.
eCommerce marketing tools can support you on the path to developing an effective strategy to increase your online sales. (Image Source)

Google Alerts

Yet another popular tool from Google’s set of tools and apps is Google Alerts. Every business owner needs to keep track of the latest news and trends, regardless of the industry. The same applies to owners of online stores. Google Alerts enables users to get to the information they’re interested in by letting them set specific ‘alerts’ at no charge.

Every member of your team can benefit from Google Alerts, from content writers and sales agents to SEO specialists. Firstly, it’s easy to use and navigate. Secondly, alert suggestions are available to set things up faster. You can set search and alert filters by source, language, and region. Moreover, you can set alerts on a weekly, daily, or real-time basis.

Mixpanel

Mixpanel is a highly efficient conversion rate optimization software. Analyzing customer behavior by using a different approach, the tool shows literally everything that happens when users visit a certain web page.

This helps marketers and developers analyze user behavior to improve in certain areas and increase online sales. The interface is pretty straightforward and no advanced skills are required to use it. Lastly, there is a free plan to try it out, and is compatible with Windows/Android/iOS devices. Aside from the free plan, the most popular paid package starts at $89 per month.

SimilarWeb

A very interesting and powerful market intelligence platform, SimilarWeb offers deep website traffic statistics and analytics. Various traffic and engagement metrics are given, with SEO & PPC suggestions included, while users, based on accurate information, are enabled to see how industry leaders perform.

Giants like Microsoft, eBay, Taboola, and Flipkart use it to stay on top with their competitors, while small businesses dedicate teams working with SimilarWeb to increase profits. A free trial is available, showing five results per metric, and a 90-day period of web traffic data.

Google Fonts

Having a unique branding is what can distinguish you from your competitors. The branding consists of several key elements, and one of them is typography. Therefore, choosing great typography can make a real difference in any type of business, including eCommerce.

For this reason, Google’s designing team built a directory of fonts, available for everyone They believe integrating the right font into a website will improve its looks, and that’s something everyone will agree on. With Google Fonts, you are allowed to browse through hundreds of font styles, available in over 135 languages. To conclude, add Google Fonts to your list of eCommerce marketing tools to reap its free benefits.

Placeit

Definitely, a tool worth for you to check as it makes branding and design easier. With a single pricing plan worth $29 per month, Placeit gives users unlimited access to an entire library of smart templates in their quest for perfection. As a bonus, users can find thousands of video templates, logos, and designs for every industry.

Apparently, Placeit is a proud host of over 12.000 designs and templates. Moreover, they upload hundreds of others on a daily basis. Similar to Crello and Canva, there are tons of promo templates to advertise your business. For $29, designers enjoy finding inspiration with Placeit for their next perfect design.

Mentionmapp

A very innovative tool that builds businesses’ reputations. The Mentionmapp performs checks of any company’s mentions on the Internet, positive and negative. Not to mention that it identifies critical online interactions with users with network visualization.

The old saying ‘Bad news travels fast’ is entirely applicable to eCommerce businesses nowadays, because no one wants to buy a product criticized by the majority of consumers. Therefore, using a tool of this kind can help you build a strong reputation around your brand and help you fix whatever it is that needs fixing. Likewise, it can support you in bringing back any customers that you’ve lost.

Google Trends

Finally, we close our list of the best eCommerce marketing tools with the popular Google Trends. The reason why Google loves its ‘Trends’ tool is that it organizes the world’s information and makes it universally accessible and useful. Anyone can now explore what the world is searching, by region, time, topic, and many other filters.

Google Trends can bring major benefits for your eCommerce business as it holds the information of the latest trending searches online. That is a major indicator of what’s currently popular. Your marketing team can perform research using this tool before you start constructing your eCommerce marketing strategy.

Wrapping it up

On the whole, building and growing an online store requires a solid eCommerce marketing strategy. One that will include everything to the slightest detail. When we say everything, we mean, not only SEO, and not only content marketing, or social media. Rather, everything together, properly, and thoroughly planned and organized, without an exception.

All of the digital marketing methods combined in one powerful marketing strategy can lead your online store towards success. Therefore, if you still haven’t tapped into the potential that SEO, content marketing, and social media hold, don’t wait anymore. This comprehensive list of tools can support you on the path of expanding your eCommerce business and outperform your competitors.

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About the Author


Kristina Gjorgievska
Kristina, Head of Content at BrandsGateway. Eternal inspiration: The Doors music and lyrics, Bernardo Bertolucci's timeless “Stealing Beauty”, and the dynamic and meditative Ashtanga Yoga.

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