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The Ultimate Guide to Finding the Best-Selling Niches on Amazon in 2024

Profile picture of Nedina Gjorgjieva
Nedina Gjorgjieva
16th April, 2024
13 minutes

Amazon has become the internet's most popular shopping haven, where 2.2 billion visitors a month try to snag the latest must-haves and everyday essentials. 

But with countless products competing for attention, how do you find the ones with the biggest potential to grow sales?

Today, we're walking you through everything from leveraging savvy product research tools to uncovering the best-selling Amazon niches but also keeping an eye on the niches that might be more trouble than they're worth.

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Tools and techniques for Amazon niche research

Before you start selling on Amazon, it’s important to do your research. Choosing the right niche is crucial – it can mean the difference between success and failure

Here’s how you can find profitable niches using different product research tools and techniques:

Best product research tools

Jungle Scout

JungleScout provides robust keyword research capabilities, enabling you to:

  • uncover competitors’ most-used keywords
  • access reverse ASIN search
  • enhance your product listings
  • view historical keyword rankings.

With three membership options – Basic, Suite, and Professional – ranging from $29 to $84 per month, JungleScout offers flexibility to suit different needs. 

Opting for annual billing can lead to even more cost savings.

best selling niches on amazon

Helium 10

Known for its wide range of features including product research, keyword identification, listing optimization, and profitability calculators.

The Helium 10 Chrome extension offers a comprehensive suite of web-based tools, including:

  • keyword trackers
  • trend analysis
  • listings optimization
  • PPC audit
  • a reverse ASIN lookup
  • marketing management features. 

While it requires installation of their Chrome extension for optimal functionality, the extension allows multiple users to collaborate simultaneously. 

Helium 10 provides a free limited plan and subscription packages starting at $29 per month and going up to $299 per month

best selling niches on amazon


AMZScout offers a suite of tools to help you analyze product niches on Amazon. You can:

  • use its product database to explore best-selling products
  • quickly evaluate the potential profitability of different niches
  • estimate sales volume for specific products
  • Find high-demand keywords for your listings.

AMZScout’s monthly subscription comes at $49.99/month.

best selling niches on amazon

Google Trends

Google Trends is a free tool that shows the popularity of search terms over a specific period of time in a specific geographical location. You can use it to: 

  • identify trending topics and products
  • compare search volumes for different keywords
  • discover seasonal trends and anticipate demand fluctuations.
best selling niches on amazon

Best product research techniques

Customer reviews analysis

Read through reviews of existing products. This is a valuable source of information that can tell you what customers like and what they’re missing.

Pay attention to recurring themes and common pain points mentioned by customers, as these can guide your product development efforts.

best selling niches on amazon

Market research

Assess the demand for products in your chosen niche. 

Examine sales trends to determine whether the niche is stable, growing, or declining. 

While a niche may seem promising initially, it’s crucial to validate your assumptions with real-world data to avoid investing in a declining market segment.

Social media

Leverage the power of social media platforms to gather valuable insights into your target audience’s preferences and behaviors. 

Explore Facebook groups, Reddit threads, and Instagram communities where potential customers engage and share their thoughts. 

Additionally, participate in industry-specific forums where enthusiasts discuss their latest discoveries and challenges. 

Platforms like Quora can also provide valuable insights into the questions and concerns people have related to your niche, helping you identify potential gaps in the market.

best selling niches on amazon

Monitor competitor stores

Keep a close watch on your competitors’ stores to gain insights into their product offerings and marketing strategies. 

Analyze which products are performing well for them and how they are positioning and promoting them. 

What are the best-selling niches on Amazon?

Now, let’s get to the interesting part. It’s time to talk about the best-selling niches on Amazon. 


It’s easy to see why clothing is one of the top-selling niches on Amazon. 

People always need clothes, right? But it’s not just that. 

The online shopping trend has exploded over the past decade, with more and more people choosing to buy their clothes online rather than in-store.

To back these facts up, a study conducted by Mintel reports that about 24% of shoppers make clothing purchases on a monthly basis.

Out of all shopping channels, online shopping is favored by customers, with 41% expressing they enjoy making purchases from the comfort of their homes.

What makes it best-selling?

Clothing is a broad category. 

There are countless sub-niches within it – from shirts and tops, dresses and skirts to jeans and shorts, jackets and coats.

This variety offers endless possibilities for you to specialize and find your unique corner in the market.

And let’s not forget about seasonality. With each changing season comes new fashion trends and demands. 

Warm sweaters for winter, light dresses for spring, stylish swimwear for summer, cozy cardigans for autumn, – all these offer a constant stream of sales opportunities throughout the year.

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As online shoppers increasingly seek products that resonate with their individuality and values, jewelry stands out as a versatile and meaningful choice. 

The projected growth of the global jewelry market, as forecasted by Research and Markets, further emphasizes this demand for jewelry, with expectations set for the market to reach an impressive $482 billion by 2030.

What makes it best-selling?

From statement necklaces and elegant earrings to dazzling bracelets and sparkling rings, jewelry adds flair and sophistication to any look.

Jewelry also tends to hold sentimental value and emotional significance, often associated with special occasions, making customers more inclined to invest in pieces that commemorate meaningful moments and celebrate important milestones in their lives

As a result, the average customer appears to spend up to $600 on jewelry each year, with nearly half of their purchases occurring through online channels (Gitnux).

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Bags are another niche that has been attracting a massive audience of shoppers on Amazon. 

Statistics reveal that the global handbag market is projected to reach a whopping $77 billion by 2028, indicating significant growth opportunities for sellers in this niche. 

Out of all segments of this market, luxury bags appear to be one of the most profitable bag sub-niches, expected to surpass $30 billion in revenue this year. 

To support these claims, it turns out that over 50% of Americans are buying a new pair of shoes every six months to a year and only 8% are renewing their shoes every few years, reports Kuru.

What makes it best-selling?

Bags serve as everyday essentials catering to a wide range of needs. 

Whether it’s a messenger bag for work, a tote for shopping, or a duffel bag for traveling, there’s a bag for every occasion, ensuring that the niche remains thriving. 

What’s more, bags hold wide appeal across different demographics, attracting people of all ages and genders. 

From students in need of backpacks to professionals seeking briefcases, the demand for bags remains consistently high.

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Shoes are another niche that falls into one of the best-selling niches on Amazon, capturing a significant portion of the online retail market. 

In 2021 alone, the platform witnessed an impressive surge in shoe sales in the US, with over $1.6 billion worth of shoes being sold through Amazon.

This growth is expected to continue as more consumers turn to online shopping for their footwear needs, eventually reaching over $568 billion by 2031.

Statistic: Most popular online stores in the shoe segment in the United States in 2021, by e-commerce net sales (in million U.S. dollars) | Statista
Find more statistics at Statista

What makes it best-selling?

With an extensive range of styles and sizes, from workout shoes to formal wear, there is always someone in the market for a new pair of shoes.

Just like bags, shoes also appeal to all age groups and genders, offering you quite a large demographic to target. 

Additionally, there is significant potential for customer loyalty within the shoe market. 

Once customers find a brand that offers the perfect combination of comfort and style, they are likely to become repeat buyers.

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Whether it’s a designer watch to elevate your customers’ stylishness or a sports watch to help them track their physical activity, watches have evolved beyond mere timekeeping devices.

According to Statista, the global watch market is forecasted to reach $79 billion in 2024, with the luxury watch market reaching an outstanding $49 billion by the end of this year as well.

What makes it best-selling?

Watches serve as both fashion accessories and functional tools.  In a world dominated by digital devices, many still appreciate the simplicity and convenience of a wristwatch.

Watches are also seen as a status symbol, in particular luxury watches, making many consumers drawn to the exclusivity and craftsmanship associated with high-end watch brands.

Finally, watches make meaningful and memorable gifts for special occasions such as birthdays, graduations, weddings, and anniversaries. 

Their versatility and enduring appeal make them a popular choice for gift-givers.

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The appeal of sunglasses is undeniable. 

Considered more than just fashion accessories, they have established themselves as a lucrative market segment.

The niche has been boasting impressive sales figures year after year, with 2024 expected to bring an astonishing $32 billion.

What makes it best-selling?

Sunglasses maintain their status as best-selling items due to several key factors. 

Firstly, unlike seasonal products, sunglasses see consistent demand throughout the year, making them a reliable investment for retailers. 

Secondly, not only do they shield our eyes from harmful UV rays, but they also add a stylish touch to any outfit. 

This winning combination of practicality and fashion makes sunglasses a popular choice among shoppers on Amazon.

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What are the worst-selling niches on Amazon?

When it comes to selling on Amazon, not every niche is a golden ticket

Some categories may seem attractive but conceal hidden challenges that can turn profitability into a pipe dream. 

Below, we dive into several types of products that often fall short in the sales race.

Difficult to ship items

Items that are difficult to ship often can present logistical challenges for sellers on Amazon’s platform. 

These products encompass a range of categories, including large, heavy equipment like home gyms or industrial machinery, as well as fragile goods such as glass art and delicate electronics

The cumbersome nature of these items complicates the shipping process, leading to higher shipping costs, increased risk of damage during transit, and longer delivery times

Additionally, handling customer inquiries, returns, and exchanges related to these items requires careful attention to ensure a positive customer shopping experience


From coins and stamps to rare dolls and comic books, collectible items cater to dedicated hobbyists seeking unique and elusive treasures to add to their collections. 

Although these items hold immense value and significance for enthusiasts within their respective communities, their limited market appeal might present challenges if you’re aiming to reach broader audiences on platforms like Amazon. 

Craft supplies

Specific craft supplies refer to items designed for ultra-specific crafts, such as specialty yarns for knitting projects or model kit parts for hobbyists building particular sets or models. 

These products are highly specialized and may target niche audiences with specific crafting interests or preferences. 

While they may appeal to dedicated crafters seeking unique materials for their projects, the limited customer base can hinder sustainable success in Amazon’s broad marketplace.

Health products

Within the realm of health products, supplements such as vitamins, probiotics, herbal medicine, and others, appeal to individuals with specific health goals and preferences. 

These products target a narrow segment of Amazon shoppers seeking solutions tailored to their distinct needs, whether it’s optimizing athletic performance, managing dietary requirements, or addressing specific health conditions. 

While demand for such items may be strong within their target audience, their appeal is limited compared to more universally sought-after health and wellness products

Seasonal decor

Seasonal decor items, such as Christmas ornaments and Halloween costumes, experience cyclical demand patterns dictated by holiday seasons. 

While these products may enjoy peak sales during specific times of the year, they often face limited demand outside of their respective seasons. 

This seasonality factor results in fluctuating sales volumes and poses challenges for sellers looking to maintain consistent revenue streams throughout the year. 

Selling on Amazon with BrandsGateway

Engaging in Amazon dropshipping with a supplier that perfectly aligns with your requirements and aspirations can revolutionize your eCommerce business. 

Enter BrandsGateway, a globally acclaimed dropshipping and wholesale supplier renowned for offering luxury fashion by some of the most popular fashion brands out there. 

best selling niches on amazon

Here’s what you need to know:

  • You can sell over 20,000 items sourced from renowned luxury brands such as Gucci, Dolce & Gabbana, Swarovski, Jimmy Choo, Jacquemus, Prada, Armani, and Tom Ford, to name a few.
  • Dropshipping orders are exempt from any minimum order quantity restrictions, ensuring accessibility for businesses of all scales.
  • BrandsGateway seamlessly integrates with major eCommerce platforms including Shopify, WooCommerce, Wix, Shift4Shop, and BigCommerce.
  • Dropshipping clients are offered a generous 14-day return window, prioritizing customer satisfaction and peace of mind.
  • Accessible support channels include phone, email, and demo calls, ensuring prompt assistance whenever required.
  • The shipping service extends to over 170 countries, featuring swift delivery times of 1-3 days within the EU and 5-7 days for destinations outside the EU.

Fashion reigns supreme 

Influenced by consumer preferences and technology advancements, the product demand in the Amazon marketplace is always changing. 

That being said, you’ll need to be prepared to evolve at all times.

Based on the research and statistics we provided above, it’s clear that in 2024 fashion will dominate the platform – more specifically clothing, jewelry, bags, shoes, watches, and sunglasses.

By staying agile and adapting to these new best-selling niches on Amazon, you can easily meet evolving consumer demands and capitalize on the newest shopping trends.


Due to the large number of buyers it attracts, fashion is undoubtedly the niche that tends to sell most on Amazon, leaving behind electronics, home decor, beauty, and health and personal care items.

The profitability of a niche can vary depending on various factors such as market demand, competition, and product pricing. Based on these factors, fashion can easily be voted as the most profitable niche on Amazon.

In 2024, several niches are expected to trend on Amazon, reflecting evolving consumer preferences and emerging market opportunities.

Some of the niches predicted to trend include clothing and accessories, luxury apparel, sustainable fashion, smart home devices, and eco-products.

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