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The Ultimate Guide to High-Ticket Dropshipping in 2023 + High-Ticket Products Examples

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Penetrating the dropshipping industry has never been easier than today. The eCommerce sector is flourishing and, as statistics show, by the end of 2024, eCommerce sales will account for over 21.8% of the retail sales in the world.

As a result, the dropshipping business model has become a hot topic as more and more people are looking for ways to start a side business or quit their 9-5 job and dedicate fully to launching a business and being their own bosses. This is especially true for millennials and proof of that is the fact that even when they’re happy at their job, around 60% of the millennials are open to a change in job position or company.

The reason for this model’s popularity lies in the way it operates, which doesn’t require heavy capital investment and isn’t time-consuming. However, there are some points that need to be carefully thought through which have a direct impact on how successful the business will be.

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Deciding what type of products you’re going to dropship and choosing the right dropshipping supplier are the highest points on the list. The former can particularly cause doubts and uncertainties as people often ask themselves whether they should select low or high-ticket items to dropship.

Ultimately, this is an important decision that one needs to make because the type of products you’re going to sell could affect how your dropshipping business expands in the future. In fact, there are substantial differences between high-ticket and low-ticket dropshipping you ought to know.

Therefore, in order to be able to measure their differences and decide on your winning products, we’ve put together an elaborate explanation of this topic, collected a few reasons why high-quality items should be your go-to items, and clarified the consumer behavior behind buying such products over low-quality ones.

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What are high-ticket items?

High-ticket items are high-priced products sold at much higher prices than others mainly because of their high quality. In other words, products that cost at least over $200 can be defined as high-ticket items. In essence, not everyone can afford to buy high-ticket items on a daily basis. This is why it’s important to decide the type of audience you want to target with your dropshipping store.

What is high-ticket dropshipping?

Simply put, high-ticket dropshipping refers to dropshipping products that are more expensive and made of premium materials. You may ask yourself why to choose high-ticket over low-ticket items and the answer is the following: with high-ticket dropshipping, you can increase your chances of gaining more profit. A real example of a professional dropshipper that earns over $44.000 in revenue per month selling high-ticket items is Sam, who has been selling BrandsGateway’s inventory for a while now.

What is a high-ticket vs. low-ticket product?

While high-ticket items represent expensive products of usually very high quality, low-ticket items are cheap products of poor quality. In other words, the main difference between them is the long-term profit you can make.

Although it’s not impossible to earn money by dropshipping low-ticket items, this approach requires a larger investment. Moreover, most of these products are sourced by Chinese suppliers widely known for several negative aspects such as uncertain transportation timelines, language barriers, potential copyright, and intellectual property issues, complicated returns, and, of course, product quality problems. On the other hand, by dropshipping high-ticket items, you can easily avoid dealing with any of that and get the opportunity to sell fewer items and earn a bigger profit.

To give you an illustration, let’s say you are thinking about whether to sell cheap or luxury clothing and accessories. If we take handbags as an example, there are two different scenarios.

  • The first scenario: Selling women’s bags for $30 manufactured and imported from locations that offer low manufacturing costs. This particular handbag costs $30, you may sell it for $49.99. This way, you’ll earn yourself $15.
  • The second scenario: Selling authentic bags from renowned brands, like, for example, this Dolce & Gabbana bag you can source from BrandsGateway. You can sell this branded bag for a recommended price of €4,000 and the wholesale price that you will need to pay to BrandsGateway is €1,389. This means that by selling this bag, you can earn €2,611 in profits.
  • The results: By making one sale of a Dolce & Gabbana bag, you can gain big profits. With low ticket items such as a bag for €30, on the other hand, you’ll need to sell more or less 50 bags to earn the same profits, which is much harder to accomplish. You may ask yourself why. Because selling 50 bags is more complicated than selling 1 bag. You’ll have to invest time, money, and energy to find 50 leads and convert them to buy those bags. Even at a 10:1 ratio, the 10 sales you make from the low-ticket item still wouldn’t make that much compared to a single sale from the high-ticket item.

Why choose high-ticket over low-ticket dropshipping?

There are countless reasons why you should consider dropshipping high-ticket instead of low-ticket items. Here are only a few of the most important ones:

  • Easier advertising: When it comes to advertisements, if you dropship high-ticket items, you’ll only need to target specific buyer personas within certain developed countries that have larger financial power;
  • Bigger sustainability: High-ticket dropshipping is a more sustainable business model as it involves selling authentic branded products, which fewer sellers do. This means less competition and more chances to stand out in the market;
  • Lower return rate: With high-ticket items being products of premium quality, you’re likely to receive a much lower number of product returns and customer complaints, meaning, the majority of your audience will be satisfied with their purchase;
  • The mindset behind buying high-ticket items: The psychology of buying premium goods plays a big role in online shopping. Most of the time, people are purchasing goods online impulsively. If we make a comparison between cheap low-quality and expensive luxury goods, online buyers are more likely to spend more on good-quality pieces that would last longer than on trivial things that don’t have a long life span.

What are examples of high-ticket items?

Examples of high-ticket products include the following items:

What are the best high-ticket categories and items to dropship?

High-ticket dropshipping niches are something you should explore in order to identify the most profitable high-ticket items to dropship. When diving into a little research, projected to reach over US$1 trillion in revenue in 2023, we can establish that the fashion industry is undoubtedly one of the most lucrative niches for selling such products. More specifically, the luxury apparel and accessories category seems to be the apparent winner, forecasted to win its niche US$111.50bn in 2023

So, let’s go over the list of designer fashion items that are likely to help you excel in the dropshipping business like no other products.

Women’s high-ticket fashion apparel to dropship

Women’s high-ticket fashion accessories to dropship

Men’s high-ticket fashion apparel to dropship

Men’s high-ticket fashion accessories to dropship

How to start dropshipping high-ticket items?

Although it may look overwhelming at first, starting a high-ticket dropshipping business is just like starting a regular dropshipping business. It’s not such a complicated thing after all as long as you follow the right steps and stick to your business plan.

  1. Step 1: Conduct thorough research and choose your high-ticket item niche.
  2. Step 2: Search for dropshipping vendors and carefully examine all potential partners.
  3. Step 3: Build your eCommerce store with a help of a web-building platform.
  4. Step 4: Connect your store with your supplier’s inventory.
  5. Step 5: Launch your store and start off your marketing campaign.

For more in-depth and step-by-step instructions, continue with our guide on How to Start a Dropshipping Business.

How to promote your high-ticket dropshipping store and make it stand out?

Today, there are infinite possibilities you can use to make your dropshipping store stand out and quickly get recognized among customers. Here are a few of the most successful strategies to start things off with:

Social media advertising

  • Facebook advertising: Facebook is a powerful platform that can help you grow your business to its fullest potential. The diverse marketing objectives on the platform allow you to observe traffic, engagement, lead generation, and more and allow you create amazing Facebook ads for dropshipping by focusing on advertising specific products your audience is interested in buying.
  • Instagram advertising: Instagram is a widely used social media platform that offers two main options for advertising a dropshipping store that sells branded products. You can team up with influencers or people that work as brand ambassadors and make a paid agreement with them to promote your products and services. Additionally, you can use the general paid advertising option, which allows you to select the type of audience and countries that you would want to target with your high-ticket products.
  • TikTok advertising: In the last few years, dropshipping on TikTok has grown immensely in popularity, and nowadays, more and more businesses are turning to this platform’s advertising opportunities. Even though there is a common misconception that TikTok users are teenagers between 13-19, in fact, the biggest percentage of users – 35% – belongs to the age group between 19-29 years. This demographic is actually the one interested in dropshipping, online shopping, and branded goods, therefore, it would be the perfect opportunity for you to promote your dropshipping trending products through some of the types of video ads that TikTok offers.

Product reviews

Once you start selling, the minute you make successful sales, ask customers politely if they’re willing to share their shopping experience with you. There’s nothing else that screams ‘reliability’ and ‘genuine products’ more than honest reviews and testimonials by previous happy buyers. The more of these you share with potential shoppers, the bigger your store’s authenticity and online exposure, and thus the bigger your customer base.

SEO for high ticket dropshipping

SEO for eCommerce stores might seem complex, but with the right techniques, you’ll be able to significantly increase your store’s domain rating and SERP rankings. When you’re dropshipping high-ticket items, other than ads and product reviews, you should also focus on making your store visible in the SERPs.

This can be done in many ways, a few of which include improving the meta titles and descriptions for your product pages, creating a blog where you can distribute valuable content that will appeal to your customers, using the right keyword density, building a sitemap of your website, creating a simple web structure, implementing plenty of product images, to name a few.

BrandsGateway as a high-ticket dropshipping supplier

If you’re into selling fashion pieces and targeting an audience that finds pleasure in buying high-ticket products, you got yourself a winning opportunity. BrandsGateway is a dropshipping supplier that offers high-ticket items from more than 100 renowned brands which belong to the fashion segment.

Moreover, they offer dropshippers a plugin solution designed to automate the dropshipping process and provide them with a seamless experience. What’s more, BrandsGateway’s plugin provides the possibility for dropshippers to add their own preferred markups as well, which allows them to decide the price and the profits they would earn from their sales.

The rest of the benefits this supplier offers its customers are the following:

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To illustrate how can you earn high profits by selling BrandsGateway’s luxury goods, let’s take as an example an item from their inventory. The leather mesh pumps by Jimmy Choo displayed below are available to dropship with BrandsGateway with a wholesale price of €300 while their recommended selling price is €750. If you add this high-ticket item to your store’s collection, you have the possibility to earn €450 in profits with only one sale.

In a nutshell

High-ticket dropshipping is a business model definitely worth exploring and giving a shot. By putting a plan and strategy into place, choosing a profitable niche, such as luxury fashion, and defining your buyer persona, you can set the grounds for your business and move on from there. With our detailed guide used as a reference throughout this journey, you have great chances of building a successful online store and becoming an expert in high-ticket dropshipping.

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About the Author

Kristina Gjorgievska

Kristina, Head of Content at BrandsGateway. Eternal inspiration: The Doors music and lyrics, Bernardo Bertolucci's timeless “Stealing Beauty”, and the dynamic and meditative Ashtanga Yoga.

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