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Dropshipping

The Ultimate Guide to High-Ticket Dropshipping in 2024 + High-Ticket Products Examples

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Succeeding in the dropshipping industry has never been easier than today. The eCommerce sector is flourishing and, as statistics show, by the end of 2024 eCommerce sales will account for over 21.8% of the retail sales in the world. As a result, the dropshipping model has become an intriguing business solution among entrepreneurs looking to start a side business or quit their 9-5 jobs and become their own bosses.

What has gotten even more attention is high-ticket dropshippingsame concept, different products.

Today, we measure the differences between regular dropshipping and high-ticket dropshipping. We’ll go over:

  • What is high-ticket dropshipping?
  • What are the pros of high-ticket compared to low-ticket dropshipping?
  • How to find high-ticket products to dropship?
  • What are the best high-ticket categories and items to dropship?
  • How to start high-ticket dropshipping?

By the end, you’ll have a profound understanding of high-ticket dropshipping and will be able to decide if it’s the right path for your eCommerce ambitions.

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What is high-ticket dropshipping?

High-ticket dropshipping refers to dropshipping products of higher value that are made of premium materials and, therefore, sold for higher prices.

To put it a bit differently – high-ticket dropshipping includes selling high-priced products sold at much higher prices than others mainly because of their high quality. In other words, products that cost at least over $200 can be defined as high-ticket items.

Check out: How One Entrepreneur Makes over $44.000 per Month with BrandsGateway

What is a high-ticket vs. low-ticket product?

While high-ticket items are expensive products of usually very high quality, low-ticket items are cheap products of poor quality. The main difference between them is the long-term profit you can make.

Although it’s not impossible to earn money by dropshipping low-ticket items, this approach requires a larger investment. On top of that, most of these products are sourced by Chinese suppliers widely known for several negative aspects such as uncertain transportation timelines, language barriers, potential copyright, and intellectual property issues, complicated returns, and, of course, product quality problems.

By dropshipping high-ticket items, on the other hand, you can easily avoid dealing with any of that and get the opportunity to sell fewer items and earn a bigger profit.

To give you an illustration, let’s say you are thinking about whether to sell cheap or luxury clothing and accessories. Here’s how much you’d earn by selling each of these categories:

  • Selling cheap women’s bags manufactured and imported from locations that offer low manufacturing costs. This particular handbag costs $30, you may sell it for $49.99 and will earn $15.
  • Selling authentic bags from renowned brands, for example, this Dolce & Gabbana bag you can source from BrandsGateway. You can buy this bag for a wholesale price of €1,389 and sell it for a retail price of €4,000, leaving you with €2,611 in profits.

The verdict: By selling luxury clothing, you can earn big profits by selling a few products. With low-ticket items, you’ll need to sell substantially more products to earn the same profits. Even at a 10:1 ratio, the 10 sales you make from the low-ticket item still wouldn’t make that much compared to a single sale from the high-ticket item.

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What are the pros of high-ticket dropshipping?

There are countless reasons why you should consider dropshipping high-ticket instead of low-ticket items:

  • Easier advertising: When it comes to marketing, if you dropship high-ticket items, you’ll only need to target specific buyer personas within certain developed countries that have larger financial power.
  • Bigger sustainability: High-ticket dropshipping is a more sustainable business model as it involves selling authentic branded products, which fewer sellers do. This means less competition and more chances to stand out in the market.
  • Lower return rate: With high-ticket items being products of premium quality, you’re likely to receive a much lower number of product returns and customer complaints.
  • The mindset behind buying high-ticket items: The psychology of buying premium goods plays a big role in online shopping. Most of the time, people are purchasing goods online impulsively. If we make a comparison between cheap low-quality and expensive luxury goods, online buyers are more likely to spend more on good-quality pieces that would last longer than on trivial things that don’t have a long life span.

What are examples of high-ticket items?

Examples of high-ticket products include the following items:

What are the best high-ticket categories and items to dropship?

High-ticket dropshipping niches are something you should explore in order to identify the most profitable high-ticket items to dropship.

If we dive into a little research, we’ll notice that the fashion industry is one of the leaders in the retail market, projected to reach over 760 billion USD by the end of this year.

More specifically, the luxury clothing segment seems to be the unanimous winner, having earned over 100 billion USD in 2023 in profits.

So, let’s go over the list of designer fashion items that are likely to help you excel in the dropshipping business like no other products.

Women’s high-ticket fashion apparel to dropship

Women’s high-ticket fashion accessories to dropship

Men’s high-ticket fashion apparel to dropship

Men’s high-ticket fashion accessories to dropship

How to start high-ticket dropshipping?

Step 1: Conduct market research

Before you dive into the world of high-ticket dropshipping, you’ve got to know your battlefield. What’s your niche? Who are your ideal customers? What are they hungry for? Conduct comprehensive market research to unearth these answers.

Start by analyzing market trends with tools like Google Trends to see what’s hot and what’s not.

Continue with stuyding potential competitors. Identify the major players in your niche and take a close look at their product offerings and the prices they’re selling them for.

Don’t skip on keyword research. Discover what your target customers are searching for. Use Google Keyword Planner as a free option or Ahrefs if you have a bigger budget.

Last but not least, perform a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of your chosen niche. This framework can help you identify your niche’s potential and challenges.

Step 2: Search for dropshipping suppliers

Your supplier is your business’s backbone. You need a partner who delivers quality, reliability, and efficiency.

So, scour the market for dropshipping suppliers who specialize in high-ticket items. Reach out and ask as many of the following questions:

  1. What products do you offer for dropshipping?
  2. Are your products authentic and high quality?
  3. How often do you update the product catalog?
  4. Do you have MOQ?
  5. What are your pricing and payment terms?
  6. What is your shipping policy?
  7. Do you provide tracking information?
  8. How do you handle returns and refunds?
  9. What eCommerce platforms do you support?
  10. How can I get in touch with your customer support?

Check out: 25 Questions to Ask Your Dropshipping Supplier Before Getting Started

Step 3: Build your eCommerce store

Choose a platform that suits your needs, design a killer website, and optimize it for conversions. Remember, your store is your virtual storefront, and first impressions count!

Some of the best web-building platforms include Shopify, WooCommerce, BigCommerce, Wix, and Shift4Shop. Although each of them comes with a different set of features, all are super affordable and beginner-friendly.

Read more about them in the followin step-by-step guides:

For more in-depth and step-by-step instructions, continue with our guide on How to Start a Dropshipping Business.

How to promote your high-ticket dropshipping store and make it stand out?

Today, there are infinite possibilities you can use to make your dropshipping store stand out and quickly get recognized among customers. Here are a few of the most successful strategies to start things off with:

Social media advertising

  • Facebook advertising: Facebook is a powerful platform that can help you grow your business to its fullest potential. The diverse marketing objectives on the platform allow you to observe traffic, engagement, lead generation, and more and allow you to create amazing Facebook ads for dropshipping by focusing on advertising specific products your audience is interested in buying.
  • Instagram advertising: Instagram is a widely used social media platform that offers two main options for advertising a dropshipping store that sells branded products: you can team up with influencers or use Instagram ads for dropshipping, which allow you to select the type of audience and countries that you would want to target with your high-ticket products.
  • TikTok advertising: In the last few years, marketing on TikTok has grown immensely in popularity, and nowadays, more and more businesses are turning to this platform’s advertising opportunities. Even though there is a common misconception that TikTok users are teenagers between 13-19, in fact, the biggest percentage of users – 35%belongs to the age group between 19-29 years. This demographic is actually the one interested in dropshipping, online shopping, and branded goods.

Product reviews

Once you start selling, the minute you make successful sales, ask customers politely if they’re willing to share their shopping experience with you. There’s nothing else that screams ‘reliability’ and ‘genuine products’ more than honest reviews and testimonials by previous happy buyers.

The more of these you share with potential shoppers, the bigger your store’s authenticity and online exposure, and thus the bigger your customer base.

SEO

SEO for eCommerce stores might seem complex, but with the right techniques, you’ll be able to significantly increase your store’s domain rating and SERP rankings. When you’re dropshipping high-ticket items, other than ads and product reviews, you should also focus on making your store visible in the SERPs.

This can be done in many ways, a few of which include:

  • improving the meta titles and descriptions for your product pages
  • creating a blog where you can distribute valuable content that will appeal to your customers
  • using the right keyword density
  • building a sitemap of your website
  • creating a simple web structure
  • implementing plenty of product images.

BrandsGateway as a high-ticket dropshipping supplier

If you’re into selling fashion pieces and targeting an audience that finds pleasure in buying high-ticket products, you got yourself a winning opportunity. BrandsGateway is a dropshipping supplier that offers high-ticket items from more than 100 renowned brands which belong to the fashion segment.

Moreover, they offer dropshippers a plugin solution designed to automate the dropshipping process and provide them with a seamless experience.

What’s more, BrandsGateway’s plugin provides the possibility for dropshippers to add their own preferred markups as well, which allows them to decide the price and the profits they would earn from their sales.

The rest of the benefits this supplier offers its customers are the following:

  • A wide selection of products from various luxury brands
  • Automated integration with eCommerce platforms Shopify, WooCommerce, BigCommerce, Shift4Shop, and Wix
  • Automated order placement and catalog synchronization
  • Fast and on-schedule worldwide delivery
  • No minimum order quantity
  • High-profit margins of up to 250% per order

To illustrate how can you earn high profits by selling BrandsGateway’s luxury goods, let’s take as an example an item from their inventory.

The leather mesh pumps by Jimmy Choo displayed below are available to dropship with BrandsGateway with a wholesale price of €346 while their suggested selling price is €865.

If you add this high-ticket item to your store’s collection, you have the possibility to earn €519 in profits with only one sale.

It’s your turn now

High-ticket dropshipping is a business model definitely worth exploring and giving a shot. By putting a plan and strategy into place, choosing a profitable niche, and defining your buyer persona, you can set the grounds for your business and move on from there.

With our detailed guide used as a reference throughout this journey, you have great chances of building a successful online store and becoming an expert in high-ticket dropshipping.

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About the Author

Kristina Gjorgievska

Kristina, Head of Content at BrandsGateway. Eternal inspiration: The Doors music and lyrics, Bernardo Bertolucci's timeless “Stealing Beauty”, and the dynamic and meditative Ashtanga Yoga.

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