How to Automate your Dropshipping Business

Lilla Stefanovszky

In today’s ever-running world, one of the most precious assets that every dropshipper wants to have more of, regardless of what business segment they are operating in, is free time. Thankfully, the dropshipping business model already allows you to hand over some duties to your supplier, so you can concentrate on promoting your business and provide outstanding customer service. However,  as a newcomer to the dropshipping business world, you might feel that all the weight is on your shoulders to make your business work, and you have to work around the clock to make it successful. To make your life easier, or allow you to run a dropshipping side-business next to your 9 to 5 job, this article will focus on how you can automate your dropshipping business.

What does dropshipping automation mean?

Dropshipping automation will allow you to focus on growing your business even further by automating certain processes in your business. It basically means allowing a technology-powered machine to take over some core operational processes that previously took up much of your manual work time. These operational processes are usually the ones that consist of numerous repetitive steps that can easily be completed automatically. There are several tools that can be used for dropshipping automation, such as software, apps, and plug-ins that are usually provided by your supplier as a complimentary benefit when you start working with them. Although technology is your cheapest and most controlled way to automate your business, you can also decide to hire a contractor, a virtual assistant, or a freelancer to help you complete these repetitive tasks, but in this case, you will have to pay for their services.

What are the benefits of dropshipping automation?

If you work with a Chinese dropshipping supplier, you might not have the same benefits, as you would with other suppliers. If this is the case, you will be missing dropshipping automation and will have to manually complete the steps below steps:

  • Constantly search for and source new products to provide newness to your customers;
  • Collect all the product information and imagery to create the listing in your store;
  • Check all the shipping, tax, and duty information to include them in your listings;
  • Keep double-checking with the supplier on a regular basis that all the information is correct and up to date.

Automate your dropshipping business in order to save time and money

When it comes to filling your dropshipping store with products and keeping your inventory updated, the manual steps that are outlined above will take much of your valuable time. This is just one example of how you can save time by automating your dropshipping business, so read further to familiarize yourself with all of them.

You can save time on repetitive tasks

Thanks to the modern technology that we have access to today, we can safely say that tools and software are able to complete repetitive tasks much faster than humans. For this reason, it is safe to say that dropshipping automation can save you a great deal of time if it takes those processes off of your hands. This way you can devote more time to other areas of your business such as dropshipping on Instagram or TikTok.

You can save money and allocate your budget better

Before having the opportunity to automate your dropshipping business, if you wanted to grow and scale your business, you would need some extra helping hands. Today, instead of you having to hire additional staff to help you complete the manual tasks arising during the day-to-day business operations, you can invest in an automation plugin or tool to take over them. In fact, although dropshipping automation services are usually paid, they still cost a fraction of the money you would be paying for extra staff on a monthly basis. Therefore, do not shy away from dropshipping suppliers that provide dropshipping packages with an automation plugin, and, before you start working with them, explore the benefits they are offering.

Your store’s information will be as accurate as possible

In order to make sure that your customers are happy with their purchase, you will need to be as accurate on all the details on your store’s page as possible. While humans tend to make mistakes, automation plugins are less likely to. To put it differently, when you are completing a repetitive task manually, you can get caught up in the process and lose your focus relatively easily and make mistakes. But in the case of a plugin, if all the settings are correctly in place and reviewed regularly, all information will be synced properly. In a nutshell, BrandsGateway’s plugin ensures that all information in your store, regardless of it being product titles and descriptions, or specific variations, is accurately synched at all times.

Automate your business and get some rest

You can get yourself some rest

Statistics show that there is an unusually high percentage (89%) of the workforce that has been experiencing the feeling of burnout during 2021. All this comes from the difficulties that were brought upon us by the pandemic in the past year and a half. When you are determined to do everything by yourself, your efforts can easily result in burnout, so it is important to learn how to delegate, especially when your business sees a surge in orders. The technology available today will allow you to delegate repetitive tasks to plug-ins and software. This is an easy way to keep your health intact but still run your business successfully.

What aspects a dropshipping automation plugin can help your business with?

Now that you are familiar with the benefits of using a dropshipping automation plug-in, it is time to go into details on the tasks you can use it for. In general, automation can be utilized through every step of the inventory management, fulfillment, and shipping processes of your business. In this section, you can read about how BrandsGateway’s dropshipping plugin, which works in the case of both Shopify and WooCommerce stores, can assist you with automation throughout each process.

Adding products to your dropshipping store

When you are using a Shopify or a WooCommerce-based store, BrandsGateway’s dropshipping automation plug-in can help you to easily import products to your store in bulk, directly from the BrandsGateway catalog. Instead of manually copying all product details and adding the relevant pictures by yourself to each listing, you can easily automate this process with the plug-in. You just need to decide the categories of products that you would like to sell, map these categories to match them with BrandsGateway’s categories and you can start the import. Once this is done, This way you can be sure that you only have the product categories that you want in your store and that they will automatically fall under your classification as product listings. Moreover, you do not need to check each product one by one as you can be confident that all products supplied by BrandsGateway are 100% authentic and are carefully curated according to recent trends.

Setting the price of your products

With BrandsGateway’s automation plugin, you will not need to enter the price of each product manually, as you will have the option to set a certain percentage as an umbrella markup for each category you imported. This will allow you to easily set and change your prices for a given category without having to go through each listing manually. Also, this approach will help you to better calculate and oversee the profit, which can come in handy when you will be planning the financial plan section of your dropshipping business plan. If you need a hand with deciding on the optimal markup that will yield you your desired profit, read our previous article on calculating a good profit margin for your business.

Keeping your store up to date

With BrandsGateway’s dropshipping automation plugin, you will have the option to quickly synchronize all product details for any category you desire. This function will help you to keep all details in your store up to date. This plugin also has another benefit for managing your inventory in real-time. It can allow you to display only the available items in your store and remove all out-of-stock merchandise, so you can avoid selling something that is no longer in stock at your BrandsGateway’s warehouses.

Convert your currency automatically

From a consumer’s point of view, during the purchasing process, it can be very off-putting if the currency of the website is not matching the local currency you want to buy with. To avoid disappointment, BrandsGateway’s dropshipping plugin allows dropshippers to sell in any currency they prefer, depending on the country they are targeting. To put it simply, during the import of your products through BrandsGateway’s plugin, you can set the currency you want to sell in and all costs will automatically be converted into the chosen currency.

Setting a fixed shipping cost

BrandsGateway’s dropshipping automation plugin also allows setting a fixed shipping cost for each category or subcategory. This way, you can add a pre-set shipping fee to the final price of all products. This practice can be beneficial if you do not want your customers to be aware of the shipping costs.

When dealing with price-sensitive customers, you can gain their trust and increase their willingness to purchase from you by announcing free shipping, even though the shipping cost is built into your pricing already. Statistics show that 66% percent of customers are expecting shipping to be free, and 80% are expecting free shipping above a certain amount. For this reason, setting a fixed shipping cost can not only help you to account for your expenses easier but also to make a better impression on your audience as well.

Managing you customers’ orders

Probably one of the biggest advantages of using a dropshipping automation plugin, next to being able to import product listings in bulk, is that most parts of the customer order process can be automated as well.

Automate your business so that you can manage your customers' orders easily

The customer order process starts when your customers complete the check-out process and place an order in your store. If you team up with BrandsGateway, once this happens, the new order will not only pop up in your store but also in your BrandsGateway’s automation plugin system. This means that all your orders are automatically forwarded to BrandsGateway, so you will not need to manage them manually, which is a huge help for any dropshipping business owner. The plugin also allows you to track all due payments that you owe for the orders your customers placed, so you can pay for them through your BrandsGateway account in bulk, and then leave BrandsGateway to work on the fulfillment.

Once you have completed the payment, you will receive automated email notifications about the status of the order changing to ‘Processing’. The processing time can take up to 48 hours, and once it is done, you will again receive automated notification of the status of the changes affecting your orders. When your order is shipped out to your final customer, you will receive a tracking number that you can share with them. This will allow your customer to track their orders at any point in the delivery process. Additionally, it will also help you assist your customers when they turn to your customer support with inquiries.

To sum up

As you can see from above, there are many ways and benefits of putting your dropshipping business on autopilot. It is important that you are not underestimating the power of automating repetitive processes in your dropshipping business because it can help you free up a considerable amount of time to focus on other things. Dropshipping automation will allow you to have time to work on your business and not get overwhelmed by day-to-day operations. This will likely lead to you being able to grow your business, understand your audience more, and keep an eye out for your competition.

About the Author


Lilla Stefanovszky
Fashion marketing professional turned digital marketer. My name is Lilla and I have been working in the fashion industry for 5 years. Currently working at BrandsGateway and helping with the development of the marketing strategy and on occasions writing articles for our audience. When away form the computer, I enjoy outdoors and running with my dogs.

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