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Winning Products to Dropship in the Fashion Industry

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Many believe dropshipping to be the eCommerce business model of the future considering the great advantages it offers, such as selling merchandise without managing an inventory. For this reason, more and more online entrepreneurs are looking into the idea of starting dropshipping as a way to earn big profits without investing a lot of money.

With the fashion market being at the forefront of the eCommerce industry, a lot of business owners are eager to explore the substantial potential that lies in this segment. However, choosing the right products for a dropshipping business is something one needs to think carefully about.

In this article, we’ll get into the key statistics that demonstrate the profitability of the eCommerce industry and the dropshipping model and provide you with guidance on selecting winning products to dropship in the fashion industry.

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Is dropshipping in the fashion industry a lucrative business opportunity?

To understand the potential of the fashion industry in dropshipping and eCommerce, it’s essential to consider key statistics and trends:

  • According to Statista, global retail eCommerce sales are projected to reach a revenue of 6 trillion in 2023.
  • The dropshipping market’s value is estimated to grow to $460 billion by 2026.
  • Fashion dominates the eCommerce industry as the most popular category for online shopping, expected to generate a revenue of $700 billion in 2023.
  • Specifically within the fashion industry, the apparel category leads with a predicted revenue of over $400 billion for 2023.

Now that you are aware of the profitability of this industry, let’s move on to explain what a winning product is and how to spot it.

What is considered a winning dropshipping product?

A winning product is one that enjoys significant popularity among a specific target audience and outperforms other products in terms of sales.

So, how can you find such products in the fashion industry?

How to find winning products for dropshipping 2023?

If you don’t know where to start, there are plenty of free tools you can use to discover the best dropshipping products that will get your store to a whole other level. Here are a few research tools you can use for free to identify your unique winning dropshipping products:

Google Trends

Google Trends is a powerful tool that allows you to analyze the popularity of search terms over a certain period of time. You simply enter keywords relevant to the fashion niche you’re looking to pursue and the tool generates comprehensive results, providing you with information regarding how often that term has been searched for on Google, the search frequency of that term in subregions of your location, and even related queries to your main keyword people have been browsing.

Google Keyword Planner

Google Keyword Planner is a highly effective keyword research tool that, similar to Google Trends, allows you to view how many people have searched for a particular search query at a specific time and location. In this way, you can get a brief picture of what’s the current consumer demand and which products would turn customers’ hands.

Social media platforms

With all the influence social media has on consumer behavior, platforms like Instagram, Pinterest, and TikTok offer valuable insights into current fashion trends and consumer preferences. Explore fashion-related hashtags, follow influencers in the industry, and engage with fashion communities to spot potential winning products and understand what resonates with your target audience.

Which are the winning products to dropship in the fashion industry?

Finally, let’s proceed to the section where we talk about the most profitable products for dropshipping in the fashion industry. These will be categorized according to the specific fashion segments they belong to.

Winning dropshipping products in the apparel section

With anticipated revenue of $700 billion by 2027, the apparel section of the eCommerce market is showing promising results, offering splendid opportunities for prospective dropshippers. Some of the products you need to keep your eye on are without a doubt jeans and dresses.


When selecting apparel products, jeans are a timeless fashion item that appeals to both men and women. Including various types of jeans in your store can yield excellent results.


Featuring dresses, particularly those from the luxury fashion category, can be another winning strategy. Partner with suppliers offering a wide range of luxury dresses from renowned brands, such as BrandsGateway, to cater to special occasions and capture the attention of customers seeking unique, high-end designer dresses.

Continue reading:

Winning dropshipping products in the accessories section

Expected to reach $170 billion in 2023, the accessories segment will complement your apparel collection perfectly and enhance your store’s profitability. Here are the products from this category to have in mind: backpacks and jewelry.


Enjoying popularity among all genders and age groups, backpacks make for excellent dropshipping products. Investing in high-quality backpacks from reputable luxury brands can further increase your chances of success.

Continue reading:


Jewelry is another winning category that appeals to both genders. Focus on offering fine jewelry made of durable, high-quality materials rather than inexpensive, cheaply made options.

Continue reading:

Winning dropshipping products in the footwear section

Despite ranking third in popularity behind the apparel and accessories market segments, the footwear category still presents excellent dropshipping opportunities. With projected revenue of $100 billion for this year, footwear remains a staple in consumer shopping sprees with sneakers and high-heels being heavily purchased.


High-heeled shoes have always attracted attention among customers. To help your collection stand out, it’s best to source unique and high-quality shoes manufactured by top brands and designers.

Continue reading:


If you follow the latest fashion dropshipping trending products, you already know that nowadays sneakers are worn with every outfit. It doesn’t matter if you are wearing a fancy dress or a formal suit, in today’s fashion, sneakers go with everything.

Get dropshipping now!

To sum up, in order to build a thriving fashion dropshipping store, you’ll need to closely look for trending products that are likely to sell more than others. All of the above-mentioned categories of products can help your dropshipping business excel in the highly competitive fashion industry.

You can find these products by conducting research with the tools we’ve recommended, but also when partnering with suppliers that offer a wide variety of fashion items, preferably those from luxury brands.

So, don’t wait around anymore! Now that you’re familiar with the features of a winning product, start your search and get ready to launch your own dropshipping business.

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Yes, dropshipping is still be profitable in 2023. Dropshipping is a lucrative business method as it requires low start-up costs, allows you to avoid storage expenses, and enables you to reach out to a wide international audience.

Read more in our article What is Dropshipping and How to Start a Dropshipping Business.

To choose winning products for dropshipping, focus on implementing these strategies:

  • Trends and demand: Research the latest fashion trends and identify products that have high demand among your target audience.
  • Market Fit: Understand your target market’s preferences. Choose products that align with your brand and resonate with your audience’s tastes and lifestyle.
  • Profitability: Select products that offer a healthy profit margin while maintaining competitive pricing. Factor in product cost, shipping fees, and any additional expenses to ensure profitability.
  • Quality and reliability: Partner with reputable suppliers who offer high-quality fashion items. Positive customer experiences and product satisfaction are vital for long-term success.

Among the most successful dropshipping products are often clothing and accessories due to their high demand among consumers.

When choosing a fashion dropshipping supplier, stick to those who offer a wide category of products, including luxury brands. Ensure they are reliable, provide quality products, and impeccable fulfillment services.

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About the Author

Kristina Gjorgievska

Kristina, Head of Content at BrandsGateway. Eternal inspiration: The Doors music and lyrics, Bernardo Bertolucci's timeless “Stealing Beauty”, and the dynamic and meditative Ashtanga Yoga.

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