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How to Find the Best Fashion Products to Sell?

Profile picture of Nedina Gjorgjieva
Nedina Gjorgjieva
10th July, 2024
9 minutes

Finding the winning fashion products to sell is crucial for anyone running a business in the fashion market.

The clothing industry is highly competitive, and staying ahead requires thorough preparation.

In this article, we'll explore effective strategies and resources to help you discover those winning fashion products that are both profitable and popular. 

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How can I find products to sell?

Look for keyword-driven opportunities

Finding the top fashion products to sell involves more than just identifying trends. It also requires understanding what people are searching for online

In the beginning, you’ll want to stick to longer keywords. Long-tail keywords are longer phrases that people use when they’re closer to making a purchase decision. They’re more specific and less competitive. 

For example, instead of targeting “summer dresses,” try “boho summer dresses under $50.” 

how to find products to sell

Use tools for product discovery

Discovering the top fashion products to sell becomes much simpler when you have the right tools.

Google Trends is a great place to start, letting you see how search interest for specific items changes over time. It’s perfect for spotting both seasonal trends and long-term interest. 

Next, try keyword research tools like Ahrefs or SEMrush. These can show you what people are searching for online, highlighting keywords with high search volumes.

Competitor analysis tools like SimilarWeb let you peek into the performance metrics of successful competitors

Pinterest Trends is another valuable resource, especially for fashion. It highlights trending topics and searches, giving you visual inspiration and predictions based on user behavior.

Jungle Scout, an Amazon research tool, can also offer you insights into high-demand, low-competition items, helping you understand product viability on a major eCommerce platform. 

Identify product gaps

Product gaps in the fashion market refer to opportunities where demand is high but supply is low

To spot them, start by analyzing current fashion trends. Look for patterns in the styles or items that are frequently mentioned. 

Conducting market research is another key step. Understand your target audience’s preferences by using surveys and polls with tools like SurveyMonkey

Check out your competitors to see what they offer and identify what’s missing. For instance, many consumers want authentic luxury handbags, but the market is saturated with low-quality knock-offs.

Research online marketplaces

Ranking as the number one channel for product research (Statista), online marketplaces like Amazon, eBay, and Etsy can help you uncover what’s hot and what’s not.

Start with Amazon, the giant of all marketplaces. Check the best-seller lists in the Clothing category. Pay attention to items that consistently stay in the top spots. Read customer reviews to see what people love or hate about a product, and analyze ratings. 

High ratings with numerous reviews often indicate popular and reliable products. For example, white t-shirts are trending summer products because of the practicality and comfort they provide during the hot months.

how to find products to sell

Explore high-ticket products

If you really want to stand out in the fashion market, you need to offer something that screams exclusivity

Incorporating luxury apparel into your store not only diversifies your offerings but also attracts a clientele that values quality and authenticity. 

Think about stocking items like designer clothing from luxury brands Gucci, Dolce & Gabbana, and Guess, which are timeless and coveted by fashion enthusiasts. 

Luxury handbags from brands like Jacquemus, Michael Kors, and Versace are not just functional but also status symbols. 

High-end footwear, such as Christian Louboutin’s iconic red soles or Jimmy Choo’s elegant heels, also has a loyal following.

For inspiration, look at The RealReal, which specializes in authenticated luxury consignment items, including high-ticket products like designer clothing and accessories. 

how to find products to sell

Turn to social media

Social media is a treasure trove for finding fashion products to sell. According to recent research, up to 58% of US shoppers had reported that they had purchased a product after seeing it on social media.

On Instagram, follow fashion influencers who often set the trends. Look for posts with high engagement to see what’s popular. Use hashtags like #OOTD (outfit of the day) and #FashionInspo to discover hot items. 

Instagram Shopping posts can also show you what products are selling. 

Facebook is great for community-driven insights. Join fashion groups where members discuss trends, share purchases, and ask for advice. Follow brand pages to see what collections are getting the most likes and comments. 

Pinterest is fantastic for visual discovery and trend prediction. Check out Pinterest’s trend reports to gain insights into what styles and products are gaining popularity and use this information to stock your store with items that are sure to be in demand.

Check out what fashion influencers promote

Fashion influencers are a fantastic resource for discovering hot new products. They’re always in the know about the latest trends and what’s trending in the fashion world. 

To make the most of their insights, start by focusing on influencers with a large following. Engagement matters because it shows their followers are genuinely interested in what they share. 

For example, Chiara Ferragni, with millions of followers and high engagement rates, often sets trends that many people follow. If she promotes a specific coat, it’s likely to become popular.

Read fashion blogs 

Fashion bloggers also have their fingers on the pulse of what’s trending. 

They showcase popular brands that resonate well with the local audience, highlight current trends gaining traction in your area, and share insights into what their readers love or dislike. 

Fashion blogs also provide detailed reviews and personal opinions about various products. This kind of insider information can help you understand the pros and cons of different items from a consumer’s perspective. 

Bloggers often share their experiences with the fit, quality, and versatility of fashion items, giving you valuable insights into what works and what doesn’t.

Another benefit of reading fashion blogs is discovering niche markets and unique styles that might not yet be on your radar. Bloggers often explore specific fashion subcultures, opening up new opportunities for you to diversify your offerings and cater to a broader audience.

Explore your local market

Exploring your local market is another goldmine for discovering unique fashion products to sell. Start by visiting local fashion markets and fairs. These events are great for spotting hidden gems. 

You’ll come across handmade jewelry that reflects local culture, custom clothing you won’t find in mainstream stores, and unique accessories like scarves and bags with a local flair. 

Observing what people are buying and which stalls are popular can give you a real sense of trending styles and customer preferences.

Look into international markets

Different countries showcase unique trends and styles that may not be popular in your local market yet. 

By tracking global trends, you can stay ahead of the curve and introduce fresh, exciting products to your customers.

Start by looking at fashion capitals like Paris, Milan, Tokyo, and New York. These cities often set the stage for global fashion trends, especially during their fashion weeks.

Attending international fashion trade shows is also a great way to discover unique products and network with suppliers. 

Events like Première Vision in Paris, Magic Las Vegas, and Pitti Uomo in Florence provide a firsthand look at innovative designs and new textiles, giving you the chance to see what’s new and potentially lucrative.

how to find products to sell

Partner with international suppliers 

Partnering with international suppliers can provide access to a diverse array of products that can distinguish your store. 

For instance, collaborating with BrandsGateway, a top dropshipping and wholesale clothing supplier specializing in luxury fashion, gives you the opportunity to offer a vast selection of high-end products. 

BrandsGateway ships to over 170 countries, ensuring that you can provide your customers with the latest luxury fashion items, regardless of their location. 

This global reach enables you to cater to a wide-ranging customer base, expanding your market beyond local limits and tapping into global demand.

how to find products to sell

Subscribe to industry reports

Industry reports offer detailed insights on current trends and popular products, helping you make smart decisions. 

These reports can help you spot emerging trends, understand consumer preferences, and find market opportunities

To leverage industry reports effectively, consider subscribing to services like Business of Fashion (BoF), WGSN, and Statista for comprehensive and accurate data. 

Make it a habit to read these reports regularly and take action based on the information. 

how to find products to sell

Investigate product review sites

Reviews show you how happy buyers are with their purchases, if the product lives up to its promises, or has recurring issues. 

High ratings and lots of comments generally indicate a product that’s in demand.

Popular review platforms like Trustpilot, and Consumer Reports provide a range of insights. Amazon reviews are great for general sentiment, while Trustpilot offers broader brand feedback. Consumer Reports, on the other hand, dives much deeper into product performance and reliability.

how to find products to sell

Learn from successful fashion businesses

There are plenty of established fashion stores that have already done the hard work, so why not take some notes? 

By studying these businesses, you can pick up proven strategies, keep up with market trends, and avoid common mistakes.

Look at their product lines, marketing campaigns, and customer reviews to understand what makes them successful.

Take Net-A-Porter, for instance, a luxury fashion retailer that sells high-end clothing that appeals to a global audience. By providing a sleek, user-friendly website, coupled with high-quality editorial content, Net-A-Porter has made sure to offer a seamless shopping experience for their customers.

how to find products to sell

Summing it all up

Entering the world of fashion retail can be overwhelming, but once you find the best product, you’ll be well on your way to building a successful and thriving business. 

Here are some key strategies to remember:

  • Stay updated on trends
  • Check social media
  • Explore local and international markets
  • Leverage product tools
  • Learn from competitors
  • Read blogs and reports
  • Conduct keyword research.

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