Dropshipping Branded Jewelry: Best Suppliers + How to Start a Jewelry Store 101

You may be wondering, “Can I really make a good profit by dropshipping jewelry?” The answer is a big, resounding yes!

In 2023 alone, the global jewelry industry shimmered with a breathtaking 300 billion USD worth of allure. The luxury section is anticipated to reach close to 30 billion USD by the end of the year.

1. High perceived value: Jewelry items, especially branded ones, carry a high perceived value. This allows dropshippers to mark up prices for a healthy profit margin.

2. Willing Consumers: People love to accessorize and express their style through jewelry. They’re willing to spend money on unique, trendy pieces that help them stand out.

3. Evolving Industry: In the fashion industry, styles and trends are always changing. The same holds true for jewelry. New designs and styles emerge regularly, presenting continuous opportunities for dropshippers to introduce fresh products and capitalize on popular trends.

Broadening your product range can help you cater to diverse customer preferences.

Here are some types you might want to consider:

• Earrings: From studs and hoops to drop earrings, there’s no shortage of styles to choose from.

• Necklaces: Chokers, pendants, or multi-layer chains – each type has its own charm and appeal.

• Bracelets: Be it bangles, charm bracelets, or cuff bracelets – they’re all arm candy that customers adore.

• Rings: Engagement rings, stackable bands, cocktail rings – the possibilities are endless!

Location: US and Europe

BrandsGateway is one of the largest B2B suppliers of branded clothing and accessories. If your business is focusing on selling designer jewelry, then BrandsGateway should definitely become your first stop.

Key features:

• It offers a vast selection of over 20,000 designer products with 100% authenticity assurance.
• Jewelry items are manufactured by fashion houses Gucci, Dolce & Gabbana, Saint Laurent, Versace, and Calvin Klein, to name a few.
• Customers can dropship necklaces, earrings, bracelets, rings, brooches, cufflinks, money clips, and more.
• Other available categories include luxury clothing, shoes, bags, watches, sunglasses, and accessories.
• No minimum order quantity is required.
• You will be able to earn even up to 250% margin per order.
• BrandsGateway seamlessly integrates with popular platforms like Shopify, WooCommerce, Wix, and Shift4Shop.
• Their automated dropshipping plugin will provide you with automatic inventory updates, order automation, and easy category mapping and product import.
• You also get the opportunity to list products on major marketplaces such as eBay and Amazon.

Return policy:

• Generous 14-day return policy from the day of delivery.

Shipping policy:

• Conveniently located warehouses in the USA and Europe.
• Fast worldwide shipping, with delivery times of 1-3 working days within Europe, 3-5 within the US and Canada, and 5-7 for other locations worldwide.

Product selection:

Location: Florida, US

Esprit Creations is a family business founded in 1993.

Key features:

• Their focus is on dropshipping gemstone jewelry and sterling silver pieces.
• Products are mainly made of Rainbow Moonstone and Labradorite.

Return policy:

• The return policy permits the return of items within 30 days from the date of purchase.

Shipping policy:

• Orders are shipped via USPS as the standard option, while UPS is available upon customers’ special requests.

Product selection:

Location: New York, US

Richard Cannon Jewelry is yet another example of a dropshipping supplier of branded jewelry, formed in 1999 in the Diamond District of New York.

Key features:

• Products are made of silver, gold, platinum, and diamond.
• They have access to over 50 000 certified GIA loose diamonds.
• Jewelry items available to dropship include earrings, necklaces, rings, toe rings, chains, and pendants.

Return policy:

• All products come with a return policy of 30 days.

Shipping policy:

• Worldwide delivery.
• Orders are delivered within 5-7 days.

Product selection:

Location: California, US

J GOODIN is a family-founded jewelry supplier based in California, USA. The company has been operating since 1985, offering both wholesale and dropshipping services to traditional and online boutiques.

Key features:

• They dropship jewelry pieces made of cubic zirconia, sterling silver, stainless steel, and gold.
• Their product category includes earrings, bracelets, necklaces, and rings.
• The only accepted payment method is a credit card.

Return policy:

• 30-day return policy

Shipping policy:

• Dropshipping packages are delivered within 5 to 7 days via UPS and USPS.

Product selection:

Location: Maryland, US

Gold-N-Diamonds Inc. (GND) was founded in 1992 with the mission of supplying jewelry to both traditional brick-and-mortar and dropshipping stores alike.

Key features:

• It offers products in both male and female styles ranging from earrings and necklaces to rings and bracelets.
• The materials used include precious stones, fine diamonds, sterling silver, and gold.

Return policy:

• Return requests can be made within 30 days after order receipt.

Shipping policy:

• Orders are dispatched by FedEx, UPS, and US Postal Service.

Product selection:

Starting a jewelry store with dropshipping is exciting, but it’s crucial to lay the groundwork with solid market research.

Here’s how you can get started:

• Analyze consumer trends: Keep an eye on what’s hot in the jewelry world. Social media platforms, fashion blogs, and Google Trends can be gold mines for this intel.
• Study your competition: Look at other jewelry stores. What are they selling? How do they market their products? Learn from their successes and their mistakes.
• Identify your ideal customer: Who are you selling to? Busy professionals, young fashionistas, or luxury seekers? Knowing your audience is half the battle.

Look for suppliers with a wide selection of jewelry styles and designs as well as good product quality and fast shipping times.

Additionally, ensure that your chosen supplier offers dropshipping services and integrates seamlessly with your eCommerce platform to streamline order fulfillment processes.

With market research done and niche selection out of the way, it’s time to set up shop—virtually, that is.

Choose your platform wisely

You need to pick an eCommerce that will showcase your products in the best light and handle your business needs.

Options like Shopify, WooCommerce, and BigCommerce are popular among dropshippers for their ease of use and customization options.

Design matters

A jewelry store has to sparkle! Ensure your website design mirrors the elegance and sophistication of the products you’re selling.

Use high-quality images, maintain a consistent color scheme, and opt for a clean layout that makes navigation a breeze.

Mobile responsiveness

In today’s on-the-go culture, if your website can’t keep up with mobile users, you’re missing out.

Make sure your chosen platform offers mobile-responsive templates so customers can shop easily from any device.

Seamless integration

With dropshipping suppliers like BrandsGateway offering easy integration with platforms such as Shopify and WooCommerce, setting up your product catalog can be as simple as a few clicks.

This means more time focusing on sales and less on technical stuff.

Now that you’ve sorted out your suppliers and set up your online store, it’s time to focus on getting the word out and driving traffic to your store.

Here are some effective strategies for marketing and promoting your jewelry store:

Paid advertising

Paid advertising may seem intimidating at first, but it can yield great results.

Google and Facebook ads, for example, allow you to target specific audiences who are likely to be interested in your products.

They also provide detailed analytics so you can track the performance of your ads and make necessary adjustments.

Social media

Social media is more than just a platform for sharing funny videos; it can be a powerful tool for showcasing your products and connecting with potential customers.

For jewelry stores, platforms like Instagram and Pinterest, which heavily rely on visuals, can be particularly effective in capturing attention and generating interest.

Email marketing

Don’t underestimate the power of email marketing. Building an email list can be a valuable asset for driving direct sales.

Sending out regular newsletters featuring new products, exclusive offers, or styling tips can help keep your brand top-of-mind for customers.

In the vast expanse of jewelry dropshipping suppliers available to eCommerce business owners, finding the perfect match for your store can be a journey of discovery.

Once you’ve successfully uncovered the supplier that aligns with your needs, it’s time to set up a partnership.

Don’t be afraid to step into the realm of possibilities.

When it comes to dropshipping jewelry, you have several effective platforms to choose from, each with its unique features:

Creating your own online store is an excellent way to start dropshipping, especially if you’re planning on building a brand around your business.

Platforms like Shopify and WooCommerce offer easy-to-use tools to build a professional website where you’d have full control over the design of the store.

You can customize your site to highlight different jewelry collections, create detailed product pages, and integrate features like customer reviews and wish lists to name a few.

Selling on well-established marketplaces such as Amazon, eBay, and Etsy is a smart idea if you’re just starting out and want to boost your visibility.

These platforms attract millions of shoppers who are actively searching for jewelry, offering already built-in traffic.

However, competition can be fierce, and you may have to pay fees or commissions, so it’s crucial to optimize your listings with high-quality images and compelling descriptions to stand out.

Dropshipping jewelry on social media can be highly effective with platforms like TikTok Shop, Instagram Shop, and Facebook Shop.

The beauty of dropshipping on social media lies in the fact that you can leverage different types of content formats (from images and videos to reels and live streams) to sell products.

You can even tag products directly in your posts and stories, making it seamless for followers to purchase.

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