
Dropshipping
The Ultimate Guide to High-Ticket Dropshipping in 2025 + High-Ticket Products Examples
Succeeding in the dropshipping industry has never been easier than today. The eCommerce sector is flourishing and, as statistics show,...
Wix vs. Shopify: The Battle for the Best Platform for Dropshipping?
eCommerce
Wix and Shopify have been competing very closely with each other for some time now, both making the 5 leading eCommerce platforms last year.
So, how does one rule out which platform is the obvious winner when it comes to running a dropshipping business?
Today, we’ll be examining the main features, pricing, design options, available apps and integrations, SEO optimization tools, and customer support, and provide recommendations for when to use Wix or Shopify based on specific business needs.
Platform | Wix | Shopify |
---|---|---|
Main features | • Access more than 500 customizable store templates. • User-friendly website builder. • Built-in hosting. • Blogging functionality. • Diverse payment options. | • Unlimited product listings. • Built-in web hosting. • Built-in blogging feature. • Multiple payment methods. • Currency conversion. • Multilingual support. |
Pricing | • Connect domain plan: $4.50/month • Combo plan: $8.50/month • Unlimited plan: $12.50/month • Business basic plan: $17/month • Business unlimited plan: $25/month • Business VIP plan: $35/month • Enterprise plans (custom pricing). | • Basic plan: $32/month • Shopify plan: $92/month • Advanced plan: $399/month |
Design | • Wix ADI for easy website creation. • Drag-and-drop editor. • 800+ customizable templates. | • 100+ customizable themes. • Drag-and-drop editor. • Liquid language for design control. |
App market | • Over 250 plugins in Wix App Market. • Apps for inventory management, order tracking, marketing, SEO, social media, and customer support. | • Over 8,000 extensions in Shopify App Store. • Tools for SEO, email marketing, customer feedback, and more. |
SEO tools | • Built-in SEO tools. • Wix SEO Wiz. • Customizable meta tags, alt text, and URLs. | • Built-in SEO tools. • Automatically generated sitemap. • Educational SEO resources. |
Customer support | • Phone and email support. • Help center. • Wix community. | • 24/7 support through live chat, email, and phone. • Extensive knowledge base. • Community forum. |
Ease of use | • Beginner-friendly. • Multiple pricing plans. | • Highly flexible and customizable interface. • Advanced design abilities. |
Check out: How to start dropshipping on Wix?
Check out: How to start dropshipping on Shopify?
While Wix offers great design options and an extensive app market, Shopify has a much broader selection of tools that can cater to both small and large dropshipping businesses.
Wix’s plans are divided into three types of subscriptions:
Website plans – suitable for small businesses with the most essential features:
Business and eCommerce plans – suitable for eCommerce entrepreneurs and dropshippers ready to grow their online stores:
Enterprise plans – for large-scale businesses with customized pricing
Shopify has three pricing plans tailored to various business needs:
Basic plan – standard plan for beginners in dropshipping and eCommerce
Shopify plan – suited for growing dropshipping ventures, offers everything the basic plan does, with additional features.
Advanced plan – caters to much larger businesses, including all features from the two previous plans and more advanced tools
Wix has the upper hand here primarily for its more diverse and cost-effective range of plans.
Wix offers a solid toolkit for web design, well-equipped to allow you to design an appealing site for your dropshipping business with the help of:
Check out: Best Wix templates
Let’s take a look at how Shopify performs in terms of design and customization capabilities:
Check out: Best Shopify themes
Although Shopify offers more themes and equally powerful design features, WIx might slightly take the lead in this section because of the larger selection and bigger number of free templates.
Wix presents its users with an extensive selection of over 250 plugins in the Wix App Market.
The cost of these plugins ranges from free to $100, many of which also come with free plans as well.
These apps are designed to streamline various dropshipping and eCommerce operations, including areas like marketing, customer service, social media integration, search engine optimization, image enhancement, and more.
Check out: Best Wix plugins
Popular Wix apps:
Rabbit SEO: This tool is designed to enhance your SEO by offering comprehensive keyword research. Besides that, it also helps in the optimization of landing pages, and building backlinks. Additionally, it keeps you updated on your search rankings through daily email notifications.
WixChat: This application alerts you whenever a visitor engages with your site. You will also receive notifications when messages are received or purchases have been made. It allows you to provide visitors with quick responses.
Omnisend: Omnisend offers ready-made and customizable email and SMS templates. It integrates seamlessly with Wix Booking and allows you to book confirmations, handle cancellations, and send reminders.
In the Shopify App Store, users have access to over 8,000 extensions.
These cover anything from SEO tools, email marketing, customer feedback, social media management, and customer support tools, to name a few.
Prices range from free to around $300.
Check out: Best Shopify apps
Popular Shopify apps:
Privy: Privy simplifies your marketing campaign by automating your emails and SMS messages. The app allows you to create engaging banners, and it integrates with other apps as well, including Mailchimp and Klaviyo.
Shopify Product Reviews: This app allows you to insert customer feedback on any desired products. It offers a customizable design and enables you to export reviews as CSV files. The review ratings can also be incorporated into Google search results.
Sixads: Sixads is a comprehensive marketing app that can help you create ads on Facebook, Instagram, or Google. It offers an easy setup for advertisements and advanced marketing techniques.
Both Wix and Shopify offer a range of apps and integrations to help enhance the functionality of your online store.
Wix provides built-in SEO features such as customizable meta tags, alt text for images, and customizable URLs. These elements are vital for optimizing individual product pages and improving their visibility in search engine results.
Additionally, Wix offers the “Wix SEO Wiz,” a complete SEO checklist that provides step-by-step guidance on optimizing your website.
Similar to Wix, Shopify allows you to optimize your store with built-in SEO tools.
Shopify also offers an integrated blogging platform, enabling you to create content that can further boost your site’s SEO.
It also provides you with an automatically generated sitemap along with managing the URLs, meta, and title tags.
If you need additional support, you have at your disposal a variety of free educational resources on eCommerce SEO.
Check out: Best SEO practices for your Shopify store
While both platforms offer essential tools for optimization, Shopify edges ahead with its more comprehensive SEO capabilities.
Wix assists its users by offering the following means of support:
On the other hand, Shopify provides the following customer support features:
Both platforms are known for their responsive customer service teams that are dedicated to helping users resolve any issues they may encounter.
Wix is well known for its convenient drag-and-drop editor that allows users to easily customize their websites without needing any coding knowledge. The web-creating process is quite straightforward and beginner-friendly.
Shopify provides a highly flexible and customizable interface as well, that enables users to create unique online stores with a few steps. With no required knowledge of HTML/CSS, Shopify offers advanced design capabilities that can be handled even by beginners.
Both Wix and Shopify stand out in their own right for ease of use and flexibility.
When comparing Wix and Shopify for your dropshipping business, you may find that Wix is the better choice in the following scenarios:
Here’s when you might consider using Shopify:
Check out: Best Shopify alternatives
When integrating BrandsGateway with Wix or Shopify, you’re combining these powerful eCommerce platforms with a top-tier clothing dropshipping supplier.
BrandsGateway provides a seamless dropshipping experience that includes:
STEP 1: Create a free account on BrandsGateway on the registration page.
STEP 2: Open the BrandsGateway Wix App.
STEP 3: Install the app in your dropshipping store.
STEP 4: Select a dropshipping package.
STEP 5: Import the BrandsGateway product catalog.
STEP 1: Sign up for free on the registration page.
STEP 2: Go to the BrandsGateway Shopify App.
STEP 3: Download the app in your dropshipping store.
STEP 4: Choose a dropshipping package.
STEP 5: Import the BrandsGateway product catalog.
Since every dropshipping business is unique, all we can say is that both Wix and Shopify offer outstanding features that cater to different business needs – from beginners to advanced.
Remember, what works best for one dropshipper may not necessarily be the ideal choice for another.
So, here’s our recommendation: think about where you see your business in the future and what tools you’ll need to get it there.
Take into account the platforms’ pricing plans, design options, app integrations, SEO tools, and other relevant features to rule out the best choice.
Whether Wix or Shopify is the better platform depends on your specific business needs. Shopify offers better tools and more robust features and is a great choice for businesses that want to grow, while Wix offers more flexibility in website design and is better for smaller online retail stores.
The main difference between Shopify and Wix is that Shopify is a powerful eCommerce platform and offers advanced tools for online selling, while Wix is more of a website builder with added eCommerce capabilities.
Wix can be a good option for dropshipping, especially for entrepreneurs who are looking for an easy-to-use platform with flexible design options. It allows integration with dropshipping apps and offers basic eCommerce functionalities.
Shopify is highly recommended for dropshipping stores. Its user-friendly interface makes it a popular choice for both beginners and established dropshippers. It offers a range of tools and features for building a scalable online store.
Shopify offers more expensive plans than Wix – Shopify has three plans starting at $32/month, while Wix’s plans start at $4.50/month.
What is dropshipping?