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How to Recognize Fake vs. Original Designer Items as a Retailer?

Profile picture of Nedina Gjorgjieva
Nedina Gjorgjieva
Date
24th May, 2024
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10 minutes
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When purchasing designer products from wholesale distributors or dropshipping suppliers, many people ask themselves whether the items are genuine. 

There are a lot of replica goods and counterfeits online, so how do we spot the ones that are 100% original?

Unfortunately, the industry of producing counterfeit is still growing, and people who want to start selling authentic designer goods are skeptical about who to source the products from. 

After all, if they unintentionally end up selling unoriginal products, they can easily get flooded with customer complaints. 

According to a study conducted by Stakla, up to 88% of consumers highlighted the importance of authenticity in the process of deciding which brands to shop from.

This guide will arm you with the knowledge to spot the differences between rake and original designer items and make informed buying decisions.

Looking for a reliable dropshipping or wholesale supplier?

Join us today for top-quality products and unbeatable prices.

Why does being genuine in retail fashion matter?

  • Preserving brand reputation: Selling fakes, even unknowingly, can quickly tarnish your brand’s reputation. In the digital age, a single negative review can spread like wildfire, potentially costing you not just sales but also your hard-earned reputation.
  • Builds brand trust: Customers rely on brands to be honest about what they’re selling. When a store consistently delivers genuine products, it builds a strong trust foundation and customer loyalty. Trust leads to repeat customers and glowing recommendations.
  • Enhances customer satisfaction: Genuine products are usually of higher quality and meet the expectations set by their price and brand reputation. 
  • Legal compliance: Selling counterfeit goods can lead to legal troubles, including fines and sanctions. Staying genuine keeps you on the right side of the law.

Key indicators of fake designer items

Spotting fakes can be challenging, but knowing the key indicators can save you from making costly mistakes. 

Here’s what to keep an eye out for when verifying the authenticity of designer items:

Material 

Genuine designer items often use high-quality materials that feel luxurious to the touch. For example, authentic leather should feel smooth yet firm, not flimsy or plasticky.

Real leather also has a distinct smell that is difficult to replicate. A strong chemical odor can be a red flag. 

Logo design

Logos are one of the most telling signs when identifying fake designer items. 

The logo on a genuine item will be precise, with clean lines and accurate font styles. 

Authentic logos are strategically placed, so any off-center or crooked logos are immediate red flags.

Brands also maintain consistency in their logos across different products. If you notice variations, it’s likely a fake.

Stitching

The devil is in the details when it comes to differentiating between fake and original items.

Genuine designer items have even and uniform stitching. Irregular stitches are a clear indicator of poor craftsmanship. 

Check the quality of zippers and clasps too. They should function smoothly without any hitches. 

Fake vs. Authentic: Dolce & Gabbana Bags and Wallets

When it comes to Dolce & Gabbana’s original items, you can easily spot the lawlessness in the craftsmanship and design. 

You can differentiate authentic Dolce & Gabbana’s bags, backpacks, and wallets by replicas if you pay attention to the details. 

The main elements that have specific and unique features are the following:

Logo design on metal plates

The element that usually reveals a Dolce & Gabbana replica is the logo design

The Italian brand’s original logo is designed with Futura – a geometric sans-serif typeface designed by Paul Renner and released in 1927 – such as on the bags below.

Our Price
€53
Market Price
€175
Profit
€122

Our Price
€80.6
Market Price
€183.6
Profit
€103

Our Price
€85
Market Price
€325
Profit
€240

Very often the Dolce & Gabbana replica bags have a logo that is with another font or uneven distance between the two words and the ‘&’ sign

The original Dolce & Gabbana items have their logo applied on a metal plate with (image above) or without ‘MILANO ITALIA’ (image above), depending on the style and collection. 

What is important to note is that numerous replicas contain the logo ‘Dolce & Gabbana’ with ‘MILANO ITALIA’ applied below it, however, very often they feature additional words which are a sign of a fake.

Metal rivets, buckles, and zippers

The authentic Dolce & Gabbana bags are designed with metal rivets, buckles, and zippers characterized by the engravings of the brand’s name

In comparison, counterfeit Dolce & Gabbana bags normally don’t have branded metal elements as they’re very tiny and it’s costly to be engraved. 

This is of utmost importance when looking into buying in bulk or dropship bags from Dolce & Gabbana – analyze the metal elements of the bags as most of the original models are designed with them.

There are, however, some Dolce & Gabbana models that include metal rivets without engravings, so in such cases check for other signs of counterfeit such as uneven stitching, low-quality material, or incorrect logo design.

Our Price
€80.6
Market Price
€183.6
Profit
€103

Our Price
€11.86
Market Price
€35
Profit
€24

Our Price
€42.9
Market Price
€228
Profit
€186

Metal ring handles

Another feature that distinguishes an original Dolce & Gabbana bag from a counterfeit are the metal rings that hold the handles of the bag

It’s paramount for these details to be perfectly made in order to make the bag durable. 

The authentic Dolce & Gabbana bags always consist of metal rings in the form of a circle and are manufactured as a whole – without gaps. Dolce & Gabbana replicas usually have rings with gaps as these are easier to manufacture.

Our Price
€55
Market Price
€162
Profit
€107

Our Price
€62
Market Price
€183
Profit
€121

Our Price
€64
Market Price
€189
Profit
€125

Form and material

What sets an original Dolce & Gabbana bag apart from all the replicas out there is the material and craftsmanship without question. 

Authentic Dolce & Gabbana bags are perfectly crafted without any wrinkles or frying. The replica bags have noticeable irregularities and inconsistencies across the overall designs.

Authentic Dolce & Gabbana bags are perfectly crafted without any wrinkles or frying.

Our Price
€23.4
Market Price
€144
Profit
€121

Our Price
€42
Market Price
€140
Profit
€98

Our Price
€80.6
Market Price
€183.6
Profit
€103

Fake vs. Authentic: Michael Kors Bags

Michael Kors handbags are known for their high-quality materials, sturdiness, and durability. 

Made from real Saffiano leather, Michael Kors bags have a guarantee of a lifetime. 

The main characteristics that can help you differentiate an authentic Michael Kors bag from a fake one are the following:

Form and material

As Michael Kors leather bags are known for their high-quality leather material, even at first glance you can recognize the differences between a fake and a genuine bag. 

For one, the genuine Michal Kors bags have a sturdy and firm appearance, while the replicas are poorly structured, have a wobbly appearance, and can easily bend

Therefore, in the authentic Michael Kors bag, you’ll immediately notice how the bag always keeps its original shape and the leather doesn’t bend easily.

Original Michael Kors bags are perfectly made with a firm appearance and durable form.

Our Price
€34
Market Price
€169
Profit
€135

Our Price
€32
Market Price
€191
Profit
€159

Our Price
€94
Market Price
€310
Profit
€216

Exterior and interior stitching

The stitching is another significant element that makes the authentic Michael Kors bags firm, long-lasting, and ideal designer bags for dropshipping

The counterfeit Michael Kors bags are noticed by loose stitching with numerous irregularities such as uneven lines. 

On the other hand, the stitching of the original Michael Kors bags is perfectly made with symmetrical lines and without any fraying on both the exterior and interior.

Our Price
€53
Market Price
€175
Profit
€122

Our Price
€80.6
Market Price
€183.6
Profit
€103

Our Price
€85
Market Price
€325
Profit
€240

Logo design

When it comes to logo design, Michael Kors’s logo is recognizable for being balanced and equal in the space between the letters and the brand’s name

When it comes to the round Michael Kors, the logo is characterized by capital MK letters which are connected in a way the angles of the letter K emerge in the letter M.

Our Price
€27.3
Market Price
€234
Profit
€207

Our Price
€43
Market Price
€228
Profit
€185

Our Price
€42.9
Market Price
€202.8
Profit
€160

Product serial number

Another thing that sets apart the original from the fake Michael Kors products, including their handbags, is the serial number of the products. 

Each Michael Kors bag has a serial number inside the bag. This serial number consists of two letters and four numbers which indicate the manufacturing information – factory location and date of manufacture, and additionally a number that indicates the style of the bag. 

The Michael Kors replicas usually don’t have such information and serial numbers which is a strong sign of a fake item.

Price tags

Lastly – the price tags. Every brand has its unique guidelines and standards when it comes to price tags. 

Michael Kors bags come with price tags that consist of the following information – a serial number that defines the model, color, material of the bag, bar code, and information about the material – whether it’s made of leather or fabric.

Fake vs. Authentic: Guess Sunglasses

Dropshipping designer sunglasses such as the Guess sunglasses is surely something to consider. 

They’re recognized for their timeless and chic design suitable for every occasion. 

When it comes to eyewear, the main characteristics that can help you differentiate authentic Guess sunglasses from fake ones are the following:

Frames quality

Authentic Guess sunglasses are characterized by impeccable quality and design. 

One element essential for the sunglasses’ design and durability is the frames. 

The majority of counterfeit Guess sunglasses can be immediately spotted only by looking at how the frames are connected.

Guess sunglasses are designed with screws that are highly durable and don’t allow the sunglasses to become loose. 

Our Price
€187
Market Price
€569
Profit
€382

Our Price
€27.3
Market Price
€234
Profit
€207

Our Price
€62.79
Market Price
€144
Profit
€82

Tips for making informed purchases and avoiding fakes

Being smart about your purchases is key to avoiding fake designer items. 

Here are some tips to help you shop wisely:

  • Know your supplier: Always buy from reputable suppliers. If a new supplier approaches you, do your homework—check their references and reviews.
  • Educate your team: Train your staff on the specifics of the brands you carry. Knowing what authentic items should look like, from stitching to logos, can prevent costly mistakes.
  • Document everything: Keep detailed records of where and when you purchased your inventory. Authentic products come with verifiable documents like official receipts and authenticity cards.
  • Inspect the goods: Check every item that comes into your inventory. Look for signs of quality craftsmanship expected of luxury fashion brands, such as precise stitching and high-quality materials.
  • Beware of unreal deals: If the price seems too good to be true, it probably is. Designer goods rarely, if ever, come at extremely low prices without a catch.

Stock your store with BrandsGateway’s authentic designer products

If you’re aiming to fill your store’s shelves with authentic luxury, BrandsGateway is your go-to supplier. 

fake vs. original items

Here’s why choosing BrandsGateway can elevate your inventory and satisfy your discerning customers:

  • Guaranteed authenticity: Rest easy knowing every piece you purchase is the real deal. BrandsGateway ensures all products are 100% authentic, coming directly from authorized and reputable sources.
  • Exclusive selection: Dive into a vast array of over 20,000 luxury items from more than 100 designer brands
  • High-profit margins: Take advantage of the attractive profit margins of up to 250% per order. BrandsGateway’s high-quality items mean you can set competitive retail prices while still enjoying substantial returns.
  • Regular updates: Keep your inventory fresh and exciting with weekly updates. New arrivals mean new opportunities to attract customers and keep them coming back.
  • Seamless integration: If you are dropshipping, effortlessly sync BrandsGateway’s catalog with your online store with their plugin solutions for Shopify, WooCommerce, BigCommerce, Wix, and Shift4Shop
  • Exceptional support: Benefit from BrandsGateway’s dedicated customer service. Got a question or need advice on your next order? Their team is just an email or demo call away.

To sum up

Selling authentic fashion products is always the best path your business could follow. 

However, with counterfeit branded goods being manufactured and sold on the market more often than ever, it has become extremely hard to differentiate between fake and original items.

But with the right knowledge, you can do it effectively.

With our tips in mind, we’re sure you’ll be able to make the right decisions and choose a supplier that’ll allow your clothing business to sell genuine fashion products our customers will go crazy about.

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