Best Clothing Ads to Use for Promoting Your Store

A clothing ad is a type of paid ad aimed at showcasing apparel and attracting customers. These ads can appear on various platforms, including social media, search engines, and websites. They often include:

• high-quality images or videos of clothing
• concise text that communicates the benefits of the products advertised.
• a call-to-action for the audience to take immediate action, like “Shop Now” or “Learn More.”

Creating successful clothing ads involves several important steps.

Here’s a detailed guide to help you get started:

• Understand your audience: Define the age, gender, location, and interests of your target customers.
• Choose the right platform: Instagram and TikTok are perfect for visual ads while Google ads are ideal for intent-driven searches.
• Develop engaging content: Use high-quality images or videos showcasing your clothing products. Write compelling headlines that grab attention and convey the main benefit of your clothing but keep it short and to the point. Include a clear call to action.
• Run A/B tests: Experiment with different images, headlines, and calls to action.
• Adjust budget: Reallocate your ad budget to high-performing ads and cut back on underperforming ones.

The cost of clothing ads can vary significantly based on the platform and pricing model.

Here’s an overview based on data provided by Business of Apps:

These numbers, however, only show the average costs a business needs to pay. Your business might have lower or higher costs and it all depends on the ad placement, the market that’s targeted, the ad platform, and other factors.

What makes their ad great?

Zaful’s idea of copy for an ad is a straightforward information-sharing piece that’ll introduce their targeted audience to their business.

The ad is practically a summary of what they offer in terms of products, a simple call to action, and a few hooks that will leave potential customers interested in their offer.

Additionally, they offer several suggestion links that’ll take the consumers to certain parts of their offer. 

What makes their ad great?

Ellis Rosch’s Google ad example shows an even more basic and short copy.

The ad contains a call to action and informs the potential consumer of their services and additional benefits you’ll have if you become their customer.

Here, the benefits come in the form of points that the buyer receives after purchasing certain products on their website. An additional feature in this ad is the provided phone number right after the link for the website.

What makes their ad great?

This ad is trying to give as much information as possible to the potential buyer.

The copy contains a name and year of establishment, a slogan, and information about delivery and shipping, but also contains the types of products that this shop offers.

This approach would inform the potential customer about what to expect when they visit and if any of the products offered match their particular shopping wishes. 

What makes their ad great?

Adidas provides a rather extensive Google ad that despite the standard call to action offers a more thorough picture of the products and services this brand has to offer.

In fact, it mentions an extra offer of 20% for the holidays and a direct link to the newly released Nite Jogger.

Additionally, there are two more types of shoes that appear in the ad, so, it’s becoming clear that the ultimate goal of Adidas is to easily persuade every potential visitor to convert by ordering something from their online store. Isn’t that every storeowner’s major goal?

What makes their ad great?

Pretty similar to Adidas, Nike went with a broad Google ads campaign that’s mainly focused on an upcoming sale which happens to be Cyber Monday.

According to this particular ad, their main target is people who are in search of the best deals for Cyber Monday. Furthermore, in the first copy, they hand out information such as returns, support for other services, and special offers for people who come from certain branches. 

The ad is successful because every question that a person might have if they’re in search of certain products is addressed and covered through directed content.

What makes their ad great?

This particular ad is a good example of how you can put any information in a very short and comprehensive copy.

In fact, the ad offers the viewers information that there are discounted goods and a timeframe to inform them that this is a limited offer. The ad also offers information about the shipping, a little catchphrase that also adds value to it.

Additionally, they offer the address of their physical shop and working hours with brief information about whether they’re open at the current viewing time of the ad.

This is a perfect example of how can you make a link between an online store with a physical one and offer potential buyers a chance to visit your shop.

What makes their ad great?

This Dolce & Gabbana ad on Google informs the targeted audience of its new clothing arrivals and the upcoming Spring Summer collection. In the main copy, there is information about shipping, payment security, the type of garments sold on the website as well as the availability of gift options. 

Furthermore, Dolce & Gabbana adds several additional links below the main copy which can lead the potential buyer to certain sections of their official website.

These links are used for more specific offers or as a faster way to take your potential customers to the place on your website they need to be.

This ad is a great example of what an ad for clothing should look like. 

What makes their ad great?

This is a short and simple ad design from Hugo Boss which offers the viewers a brief introduction to all of the things you get if you decide to shop with them.

The header emphasizes that the company sells luxury items and offers two perspectives on clothes, whether the potential clients are searching for business looks or casual garments. 

They also mention a loyalty program which is a great way of attracting more customers as you’re providing something more to those who would join this program.

Additionally, the ad also mentions a live chat which is a reliable way of communication with your clients and can give your business an additional boost. 

What makes their ad great?

This ad contains all the parameters a successful ad needs to have and introduces the potential customer to what Versace offers.

The standard mentions for secure payments and information about the store and the return policy are present, but here Versace adds another option that says that they’re receiving orders by phone.

It’s in fact very interesting that a Google ad that targets online audiences contains something like this, but their intentions are to attract even those who are still a bit skeptical about online purchasing.

What makes their ad great?

Farfetch is an online platform for designer clothing that includes numerous world-renowned luxury fashion brands in its offer.

Therefore, following their example of ad placement might come in handy for your luxury online store whether it’s an online boutique or a dropshipping business.

In this particular ad, Farfetch incorporated a link to the list of designers featured on their platform which would be quite helpful for anyone that is interested in browsing your store.

Other links might lead to the women’s section, men’s section, collaborations, etc. 

Check out: How to use Google ads?

What makes their ad great?

Maxx Group has decided to go with a carousel ad that contains several types of products that if clicked can lead the potential buyer to that particular product in their store.

The store sells designer shoes and in this ad, it markets the brand, Karl Lagerfeld.

For this purpose, they use a very short message directed at their audience, which literally calls everyone to visit the website and shop online and serves as a call to action message. 

What makes their ad great?

In this ad, we can see the same carousel approach with different products.

This online boutique sells luxury items from various brands, so, it uses a very short copy that describes what they sell, with a mention of their prices.

If you want to better inform your potential client about the latest offers and discounts (if any) on your web store you might want to expand a little bit more on the copy providing this information in a non-invasive way. 

What makes their ad great?

Another interesting approach is placing a video ad that’ll go on autoplay once it reaches your target audience. People love watching videos, so, it’s more than likely that your video ad for your boutique will be noticed.

Here, you need to be careful not to place bad video content as doing that will have the exact opposite effect.

This particular ad contains a video and a short copy that only lists the brands that this online store offers and a link to their shop.

This might be enough if you’re going with a video ad, but depending on the content or the intention of your aim, you should craft it to fit your current needs.

For example, if you’re offering a discount on certain products from your store, you need to add this to your copy so that people know what to expect when entering your online store. 

What makes their ad great?

In this collab ad, the brand AMI Paris is presented through a fashion campaign that features the actress Chase Sui. The actress is photographed in multiple locations and in various settings carrying the L’Accordeon bag designed by AMI.

The copy informs the readers about what the ad represents in a stylized word formation that wants to persuade the audience that the bag is a must-have accessory.

Of course, the ultimate goal of each ad is to attract more audience and by doing a special something will be more valued than a simple and rather boring copy and a call to action. 

What makes their ad great?

SSENSE’s single-image ad stands out because of its clear and attractive photo that highlights the product perfectly.

The text is short and to the point, making it easy to understand what’s being offered. The call-to-action is direct and encourages viewers to click and shop.

The overall design is simple but effective, showing off the product in a clean, stylish way that grabs attention and makes people want to learn more.

Check out:

• How to create Facebook ads?
• How to create Instagram ads?
• Best Instagram ad examples

What makes their ad great?

Chloé’s ad uses a straightforward but highly effective approach. With minimalistic design and carefully chosen photos, this ad conveys the brand’s message clearly without needing advanced effects.

Bold text alongside product images highlights key offers, making it easy for customers to understand and act on the ad.

What makes their ad great?

Lodivina’s video ad shines by showcasing their bags’ multiple compartments in a highly practical way.

The ad demonstrates how each compartment can be used to store different items. This clear, detailed presentation helps potential customers visualize the functionality and convenience of the bags, making them more appealing.

What makes their ad great?

ASOS’s outfit-changing ad results in an outstandingly visually striking ad. The video showcases ASOS products by having models change their outfits by using cool effects.

The seamless transitions and vibrant backgrounds keep the viewer engaged, making it clear that ASOS’s clothing is both trendy and eye-catching.

What makes their ad great?

Longchimp’s video ad also excels by highlighting the practical and stylish aspects of their bags.

The ad features smooth, dynamic shots that emphasize the bags’ sleek design and high-quality materials.

Check out:

• How to create TikTok ads?
• Best TikTok ad examples

Picking up the best ad strategy can be a bit of a struggle at first because you’ll really need to find what triggers your desired audience’s attention, and what makes them click on specific ads in order to explore or even buy certain products that they found out about online.

Simply said, the sentiment of your potential buyer needs to align with the sentiment of your placed ads. 

But that’s not all. You’ll really need to come up with just the right words, to send the message to your targeted audience, and even make them change their thinking process from “do I really need this” to “I must have this.”

Therefore, experiment with your wording, and use everything at your disposal to create an ad bundle that’ll stand out from the competition.

Only by incorporating diverse ads in your marketing strategy, you’ll be able to increase your standings in terms of targeting, engagement rates, and lastly, conversions.

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• Facebook vs. TikTok ads
• Facebook vs. Google ads