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Due to the convenience and the around-the-clock availability of online purchases, eCommerce is attracting more and more consumers around the globe. According to Statista, there will be a total of 2.14 billion online buyers worldwide by the end of 2021. If we take into consideration that the world's population is projected to reach 7.87 billion by the end of the same year we can safely assume that roughly 27% of the whole population is purchasing goods and services online. This percentage is expected to continue to rise in the upcoming years which means a growing market for eCommerce retailers. But on the other hand, there are more and more players on the market as well due to the opportunity it provides. The dropshipping market was valued at 128 billion USD in 2020 and is projected to grow with a 32% rate year on year between 2021 and 2026. This indicates that the competition is going to grow and get more intense in the years ahead. In order to be able to grow your business in this marketplace, it is important that you tailor and implement a digital marketing strategy. A well-balanced digital marketing strategy should involve a wide spectrum of eCommerce marketing tools but when it comes to a "face-to-face" conversation with the customers you will want to use eCommerce newsletters. As we all know, returning visitors are a great asset to any eCommerce business, and what would be the best way to bring them back to your website than emailing them directly about the newness that is happening at your business? In this article, you can read about the importance of eCommerce newsletters and tips on how to create an attractive newsletter for your dropshipping store.

Shopify is one of the most widely recognized CMS (Content Management System) platforms where you can easily build your website without extensive coding knowledge. There are over 1.7 million merchants that choose Shopify to manage and host their online stores all over the world. This is because the online store builder offers both creative store Shopify web designs and seamless integration with your supplier. For example, when working with dropshipping supplier BrandsGateway, owners can easily install their Shopify App and connect their store with their supplier's system. In addition, Shopify also allows you to further improve and personalize your store by offering you over 3200 apps in the Shopify App Store. This vast number of apps available can be both a benefit and a curse when it comes to picking the right ones for your business. In this article, we will focus on the best Shopify apps for customer support as we all know how important customer support is in the competitive environment that we are living in today. The apps listed below can help you to better handle unhappy customers and make the customer service process less labor-intensive so you can focus your energies on other more important aspects of your business. Recommended reading: Shopify Email Marketing Apps

As access to the internet and the adoption of digitalization increases, we can't overlook the fact that selling and purchasing goods and services online has become an all-important part of our everyday lives and the global retail landscape. As a result, the number of digital buyers is also increasing rapidly year on year. According to Statista, in 2020 there were over 2 billion people who purchased goods or services online and retailers made more than 4.2 trillion USD online. As the use of mobile devices is also on the growth, due to the fact that they tend to be cheaper compared to computers, the share of mCommerce is also on the rise. So much so that in 2021, mCommerce is projected to account for 72.9% of all the eCommerce sales made by the end of the year. For this reason, it is crucial for business owners who are conducting business online to know the definitions and differences between eCommerce and mCommerce and reap the benefits of both approaches in order to bring the best out of their business.

As a store owner, whether of a brick-and-mortar, online, or dropshipping store, you are surely not a fan of returns as they are time-consuming, can be a result of customer dissatisfaction, and are costly for your business. But unfortunately, this is not something you can avoid as a retailer. According to statistics, 30% of goods that are purchased online and 9% of those bought in a physical store end up being returned. A return can have many reasons, ranging from a faulty product to the customer purchasing more items than needed with the original intention of returning some pieces. But keep in mind - if your customers have a pleasant experience with your return process, 92% of them are likely to choose your store again in the future. This means that creating a smooth return process is key in order to stay alive in today's cut-throat competition in the retail market. When you are operating a brick-and-mortar store, handling the return process is rather straightforward. But in the case of an eCommerce store, having an RMA (Return Merchandise Authorization) system in place is an absolute necessity.

Just the way before opening a brick-and-mortar store, when you are planning to launch a webshop you need to know who you will be competing against in order to succeed in the ever-growing online marketplace. Statistics show that there were over two billion people who made a purchase online and eCommerce stores made over 4.2 trillion USD in 2020. This reveals that there is a huge purchasing power globally and a vast customer base that you can compete for. The best way to get to know your competition on the market is to conduct an eCommerce competitor analysis. As the eCommerce market is moving quickly and hundreds of online stores are popping up daily, this should not be a one-off practice. Doing an eCommerce competitor analysis on a regular basis is key for benchmarking yourself against your opponents and improving your business further. In this article, we will give you a hand on where to start and how to best analyze your competition in the eCommerce sphere.

Whether you're just now launching your dropshipping store or looking for an eCommerce marketing strategy to grow your store, it's essential to follow top blogs so you can stay in the loop about the latest millennial purchasing trends. There are different types of dropshipping & eCommerce content that you can use to take your store to another level. You just need to find the right blogs. That said, not all blogs are equally valuable, so you need to look for the ones where content is coming from industry experts and not a random content creator. To help you with that, we've created a list of the best dropshipping and eCommerce blogs to follow in 2024. We've also added a short section for beginners to understand dropshipping better. Let’s begin.

Customers can now interact with brands through as many offline and particularly online touchpoints as never before. Moreover, people tend to use several means simultaneously and switch between them. This poses the need to ensure a consistent and seamless shopping experience throughout the customer journey which is becoming more and more challenging for the eCommerce industry. Online retailers have already admitted that a flawless website and a mobile app bring great success in sales. That’s why brands invest so much time and money in the platforms’ development. For instance, in upgrading sites for better performance and the bounce rate reduction. But having fantastic products and selling platforms still aren’t enough for picky clients of the XXI century. The next level to unlock for online retailers is omnichannel marketing or multichannel marketing depending on the scale and needs of the business. In this article, we’ll review both notions, underline crucial differences, take a look at fresh statistics and explore examples.

Nowadays, the eCommerce industry keeps growing exponentially. Both businesses and individuals are looking to increase their sales online, knowing the potential of its market size. In the past year, specifically as a result of the Covid-19 pandemic, the eCommerce industry has seen an instrumental expansion. This resulted in emerging numerous eCommerce success stories. Dropshipping plays a major role in the eCommerce industry now. With this business model, everyone has the opportunity to become a millionaire and become successful while working from home. To help you understand the benefits of eCommerce and the dropshipping model as a whole as well as be up to date with the dropshipping trends, we prepared 7 eCommerce success stories to inspire you in 2021. Each eCommerce is one of a kind - it talks about the unique opportunities that the eCommerce industry brings, both for the traditional and dropshipping business models. Some of the mentioned companies are successfully operating by adopting the dropshipping business model, while others have online stores where they sell unique branded products using the traditional eCommerce model. We have decided to share these eCommerce success stories here as proof that anyone can succeed in the eCommerce industry if they set their mind to it.