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How to Grow Social Media Followers for Your Clothing Dropshipping Business (20 Bulletproof Strategies)

Profile picture of Nedina Gjorgjieva
Nedina Gjorgjieva
5th January, 2024
10 minutes

The influence of platforms like Instagram, Facebook, and TikTok has redefined how retail clothing stores connect with their audiences, turning social media into a critical tool for customer engagement and sales growth. 

A report by Salesforce confirms this statement by revealing that up to 60% of respondents have purchased a product on social media while 50% have used these platforms to search for items.

No wonder why expanding your follower base plays such a prominent part in the process of finding new leads and reaching out to interested customers.

With that in mind, today, we dive into the most effective strategies on how to grow your social media followers for your fashion dropshipping store.

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How to increase social media followers for your dropshipping business?

Keep a regular posting schedule

By sticking to a consistent posting schedule, your clothing brand stays fresh in the minds of your followers. 

Think of it as securing a spot on their social media menu; you’re always there when they scroll for their daily fix.

Moreover, regular interactions foster an active community around your brand. When followers consistently see new content, they are more likely to comment, share, and engage with your posts.

Take YOOX, for example. They use a relentless posting strategy that keeps them at the forefront of their followers’ feeds by posting at least once a day

This constant presence helps them maintain high levels of engagement and recognition among customers.

Post at optimal times

Identifying peak activity times can greatly influence the visibility and engagement of your posts. 

When your target audience is most active, they’re more likely to see and interact with your content.

According to Sprout Social, the optimal posting time is between 9 AM and midday, the latest being 2 PM with the best days being Tuesdays and Wednesdays while the worst is Sunday.

However, we advise taking these schedules with a grain of salt as they can vary differently depending from one audience to another.

The best thing to do is use social media analytics tools to understand when exactly your followers are most active.

Use diverse content forms

Diversity is key when it comes to maintaining an engaging social media presence for your clothing dropshipping business.

Incorporating interactive social media posts in different content forms can significantly expand the reach of your clothing brand and stimulate higher levels of engagement among followers. 

Coltorti, for example, often posts photos, videos, and reels of their clothing line worn by models in diverse settings, giving followers a real-life perspective of how they could style these pieces.

Include shoppable posts

Shoppable posts simplify the buying process. This convenience can boost impulse buys, increase sales, and enhance customer satisfaction.

By tagging items, you bridge the gap between interest and action. Followers can tap on an image and see prices or product details, then proceed to purchase without ever leaving the app.

By minimizing the steps needed to make a purchase, you cater to the modern consumer’s desire for convenience while fostering a dynamic that encourages immediate action.

SSENSE and Luisa via Roma excel at using shoppable Instagram posts. 

They frequently post pictures of models wearing their pieces. With each photo, they tag the clothing items featured, allowing followers to purchase them on the spot.

Post high-quality visual content

High-resolution, clear, and detailed images are crucial as they allow your audience to appreciate the finer details and quality of your clothing items. 

This attention to detail not only enhances the visual appeal of your posts but also fosters a more engaging and immersive experience for your followers. 

Don’t hesitate to use photo editing software to present your products in the best light possible.

Build a unique brand story and identity

Your audience craves connection, so give them a story they can get behind. 

Whether it’s the inspiration behind your store or how your clothing empowers customers, ensure every chapter of your story speaks to the hearts of your audience.

But don’t forget that your brand’s story for hand in hand with your brand’s identity.

Like a signature style, your brand’s visual elements, messaging, and values should be unmistakable. Ensure your logos, color schemes, and fonts are not just consistent but also reflect what your dropshipping business stands for. 

Let these elements narrate who you are as a brand on every platform.

Consider the example of Everlane, which has built its reputation on transparency and ethical fashion. 

They share stories about fashion combinations, trending items, and the creation process of their clothing items which resonates deeply with their target audience and sets them apart from competitors.

grow social media followers

Stay consistent with your brand voice

The tone and style of your brand are like its own unique language. Keeping a uniform tone across all social media platforms helps followers identify your brand instantly. 

Whether you’re posting on Instagram, Facebook, or Twitter – the messaging has to align. 

Include interesting captions and hashtags

Captivating your audience isn’t just about posting eye-catching photos or videos. The text that accompanies your visual content is equally important. 

Captions can make a world of difference to your social media engagement. That allows you to summarize or highlight your product features or leave a comment that captures your post. 

Hashtags are as equally important. They can boost the visibility of your posts by acting like breadcrumbs, leading potential followers right to your clothing dropshipping business. 

Don’t be afraid to shake things up either! Experimenting with different business caption styles and hashtags gives you valuable insights into what works best for your brand. 

Monitor what generates the most engagement and follower growth, then adapt your content strategy accordingly. 

Seek collaborations

With influencers having become trendsetters in the fashion world, partnerships with them can be mutually beneficial and help you build trust among your followers. 

But remember to always seek collabs with influencers whose values align with yours for successful long-term relationships.

For instance, Farfetch regularly partners with influencers, such as @leabroc, who model their clothes and tag the brand in their posts along with offering a discount in the name of the store.

Encourage user-generated content

User-generated content (or UGC for short) is a goldmine for boosting engagement and growing social media followers for your business. 

Here’s how to leverage UGC effectively:

  • Invite sharing: Ask your customers to post on their stories wearing your pieces and tag your account. 
  • Branded hashtag: Create a unique hashtag that embodies your brand and encourages customers to use it when they post about your clothes. 
  • Contests and giveaways: A tried-and-true method, running contests where participants must share content related to your brand can lead to a significant bump in follower numbers. 

For example, ASOS regularly features customers wearing their items with the hashtag #AsSeenOnMe.

grow social media followers

Host contests and giveaways

Ignite a spark of excitement with contests and giveaways.

Select prizes that showcase your clothing line, ensuring they resonate with your target market and appeal to an audience with a genuine interest in your products.


$500 VOUCHER GIVEAWAY ✨✨✨ enter via IG – @lovestruck_lou

♬ use this if ur hot – 𝔰𝔭𝔢𝔢𝔡 𝔰𝔬𝔫𝔤𝔰😮‍💨

Create polls and surveys

Polls and surveys are interactive tools that can help deepen the connection with your followers. 

By inquiring about trending products, clothing preferences, or style inspiration, you tap directly into the interests of your community. 

You can then use your followers’ answers from your surveys to fine-tune your inventory.

Take as an example, Pull & Bear. They regularly conduct “This or That” style polls where followers choose between two outfits. 

Conduct AMAs (Ask me anything)

Engaging with your audience is a surefire way to foster loyalty and deepen relationships, and one effective method is through ‘Ask Me Anything’ (AMA) sessions.

AMAs provide an open platform for your followers to ask questions about your clothing dropshipping business. 

Having their questions answered directly can help reduce any uncertainties they may have and increase their likelihood of making a purchase.

For instance, PrettyLittleThings has implemented an FAQ section in their story highlights which answers customers’ queries about their business practices, making followers further appreciate their openness and commitment.

grow social media followers

Constantly engage with your audience

Make it a habit to reply quickly to comments and direct messages. This shows that you value each follower’s input.

And don’t be afraid to stimulate conversations! Use your posts as a way to start conversations by including polls or asking questions. 

Getting your audience to share their opinions creates a back-and-forth dialogue and strengthens the sense of community.

Optimize cross-promotion across different channels

Don’t limit your content to one social network. Share it across multiple platforms like Facebook, Pinterest, and TikTok to maximize exposure.

By adopting these methods, you open up new channels for potential followers to discover your clothing dropshipping business.

Example: Vitkac, a clothing retail store specializing in luxury wear, have been consistently publishing their content on both Facebook and Instagram.

Share behind-the-scenes content

Behind-the-scenes content humanizes your business by showcasing the people and processes behind your products. 

This could include snapshots of your team at work, the process of selecting new clothing items, or packaging orders.

You can even include in this type of content a sneak peek of upcoming collections or host live sessions to give real-time behind-the-scenes looks.

Take a look at Neiman Marcus’s sneak peek post of their newest collection.

Participate in Social Media Challenges

Jumping into social media challenges is a fantastic way to boost your profile.

Social media is all about connection, and challenges are the digital equivalent of community events. By participating, you’re not just promoting; you’re engaging

Showcase customer reviews and testimonials

Positive feedback from satisfied customers has a way of instilling trust in potential followers. 

When they see others having great experiences with your products, they’re more likely to believe in your brand’s quality and service.

A great example of this strategy in action is Everlane, which routinely shares customer reviews and comments on their social media platforms.

Leverage AI Tools

Leveraging AI tools is a cutting-edge strategy to amplify your social media presence.

For instance, AI can help in identifying the optimal times to post, for which you can check out Ocoya.

Additionally, AI tools like Audiense can provide insights into your followers’ demographics and interests, allowing for more targeted and personalized content strategies.

AI tools, such as SocialPilot, can also excel in automating routine tasks, such as scheduling posts or responding to standard inquiries.

Pin Top Posts

Last but not least, start pinning your top-performing posts. 

The idea here is to pin the posts that have received the most engagement, so when visitors open your social media accounts what you offer and what other users value.

Final tips for growing your social media followers

Growing your follower base is a marathon, not a sprint. It will require time, patience, and consistent effort.

Creating high-quality content, posting across multiple social media accounts, and engaging with potential customers will all contribute to growing your follower base.

Start implementing these strategies today and watch as your follower count begins to rise!

Happy posting!


Social media followers are individuals who choose to receive updates and content from your social media profiles. They are essentially your audience on platforms like Instagram, Facebook, Twitter, etc. Followers can interact with your posts through likes, comments, and shares.

To create a social media following, start by:

  1. Setting up profiles on platforms of your choice. 
  2. Consistently post engaging and valuable content tailored to your target audience.
  3. Actively engage with users by responding to comments and messages.
  4. Use hashtags to increase visibility and consider collaborating with influencers to reach a broader audience.

You can grow your social media following by:

  • Posting regularly
  • Engaging with visitors
  • Using hashtags
  • Collaborating with influencers
  • Running contests
  • Posting diverse content.

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