How to Use Google Trends for Dropshipping

Google Trends is a powerful free tool that enables users to search for specific phrases or keywords and observe their performance over a given period of time and for certain geographical locations.

Google Trends works closely with Google Search and analyses how often the terms inserted in Google Trends have been used as search queries while browsing in Google Search.

This tool is an ideal search feature that can be used for conducting research for your online boutique. With Google Trends, you can uncover the most demanded fashion-related items, ensuring your store is stocked with exactly what your customers desire.

The data Google Trends offers can be essential to your fashion dropshipping store in many ways. Here’s how you can use this tool to your advantage and grow your business into an empire.

In order to ensure constant customer engagement and an effortless stream of sales, it’s of key importance to stock your online store with winning products that actually sell.

Google Trends can lend you a hand by helping you discover the most popular products in the fashion niche on a global level, across a country, or in a specific region. 

To stay ahead of the competition, one must keep up with the current fashion trends and offer relevant products. By regularly updating your catalog with new trending products, you increase your chances of gaining both a boost in sales and a larger base of loyal customers.

Google Trends acts as your radar, allowing you to track fluctuations in product demands during different seasons. For example, if you notice a consistent surge in searches for “beachwear” during the months leading to summer, you can stock up on related products well ahead of time.

Carrying out market research can provide your fashion dropshipping store with incredible insights into your customers’ shopping preferences.

By using the analytical features of Google Trends, you’ll be able to investigate the clothing market of the geographical locations you’re targeting, understand the product demand, and observe shopping preferences. 

Google Trends is a multifunctional platform. In addition to searching for best-selling products and performing market research, it enables you to optimize your dropshipping store’s website with top-searched keywords.

For instance, if your boutique specializes in selling luxury apparel, you can use Google Trends as a keyword tool to find out the most popular words and phrases customers have been using as search queries when looking for online stores offering designer clothing.

Being able to get a hold of these, you can insert them throughout your store’s page and increase your chances of ranking higher on the SERPs.

When it comes to efficient customer targeting, a lot of businesses use audience segmentation to deliver much more personalized marketing campaigns. Segments can be made based on demographics, behavior, interest, and location.

If your dropshipping business serves specific regions or countries, Google Trends can provide insights into regional preferences. For example, you can find out if certain products are more popular in one area compared to another, allowing you to tailor your advertising efforts and inventory accordingly.

Content marketing has become a crucial part of any marketing strategy. Creating and sharing online material allows you to not only increase organic traffic but also position your brand as an authority in your industry.

Another amazing feature of Google Trends is that it can help you generate content ideas. You can write blog posts, make videos, or create social media content around trending topics related to your niche.

Google Trends can be used effortlessly by anyone as the tool is quite simple to get around and doesn’t require specific knowledge or skills.

• STEP 1: Open https://trends.google.com/trends/.
• STEP 2: Go to the search bar and enter the term you’re interested in, such as ‘luxury dresses’, for example.
• STEP 3: Choose the location and time, and optionally you can also select a category and the type of search (web, image, YouTube, and Google Shopping).
• STEP 4: You can even compare different terms in order to see which one has been performing better. For instance, we choose ‘luxury dresses’ and ‘luxury skirts.’

As you’ve may already noticed, when you search for a certain keyword, the data Google Trends offers you for that keyword is divided into 4 parts. So, let’s go over each of them and explain in detail what kind of information they provide you with.

The interest over time feature represents a graph displaying the search frequency of the term you’ve entered. The popularity of each keyword or phrase is measured by a score scale starting from 0 and reaching a maximum of 100. The higher the score, the more popular the term is at a certain moment.

To illustrate, going back to the example with ‘luxury dresses,’ from the graph below you can notice that in September of 2022, this keyword had a score of 86. On that same graph, when looking at the other time frames, you can find periods where that number was 89, 97, and even 100.

The interest by subregion category allows you to examine your keyword’s performance in certain areas of your location.

For example, let’s assume your fashion dropshipping store is selling luxury dresses, and, among others, it targets US consumers as well. Google Trends enables you to have a glimpse of how this term is scoring in different US states.

In the last year, internet users situated in New Jersey appear to have made most search queries about ‘luxury dresses,’ followed by the citizens of Maryland and New York.

The related topics column informs you about what other topics users searched for in addition to searching for your term.

You can opt for two metrics: top and rising:

• the top metric will show you the most searched-for related topics with their popularity being scored from 0 to 100, a score of 100 indicating the highest popularity peak.
• the rising metric presents the related topics that have been experiencing the highest search increase.

Finally, just like the related topics category, the related queries feature introduces queries searched by users who have also looked for your term.

Once again, their popularity is measured by the same metrics used for the related topics: the top metric reveals the most popular queries people have been entering in the Google Search bar, while the rising metric displays the queries that have undergone the most significant growth in search frequency.

Now that you have an understanding of how to access, read, and analyze the information on Google Trends, we’ve done some research on our own regarding the currently most popular fashion products worth dropshipping.

Ever since it made its debut on the fashion stage in the 1960s, the maxi dress has become a ‘must-have’ clothing piece, continuing to be popular throughout the 21st century as well. The person who’s held accountable for this dress is no other than the glorious Oscar de la Renta, making this dress a staple for women across the globe.

Today the maxi dresses have evolved tremendously, being available in a variety of different prints out of which the most popular for the moment are the colorful flower designs perfect for a relaxing beach day, or even a semi-formal outfit for a wedding event or other type of celebration or occasion.

Thus, stocking your store with beautiful dresses offered by reliable suppliers, such as BrandsGateway, will assist you in tempting your customers to buy a few pieces of gorgeous flowing dresses.

Blazers are a timeless piece of clothing that has never actually been out of trend. A blazer can be worn with both casual and formal combinations which is why this fashion item is so demanded among shoppers.

The article is perfect for wearing it with a dress or shirt, giving each look an extra touch of elegance regardless of how laid-back the outfit is.

So, make sure your dropshipping store is filled with high-quality blazers that can give any clothing ensemble a hint of sophistication.

The wide-leg pants are considered to be yet another fashion comeback among the many others in this last decade. Rising to fame in the fashion world in the 1990s and slowly dying out until the mid-2000s, wide-leg pants have been successfully revived and have returned in the 2020s as an even more powerful and influential fashion trend.

Bearing this in mind, selling such pants will certainly contribute to growing your customer base.

Since they’re seen by many as an essential accessory that both complements any fashion look and allows carrying various necessities, crossbody bags have been trending for many years and are certain to continue to do so in the future as well.

This can be proven by the Google Trends graph you can see under. Crossbody bags are ideal for going out, while running everyday activities or when traveling. Therefore, offering them to your customers can land you a hand in keeping your sales high.

Keeping track of the most popular fashion products is not enough as you also have to know what brands of those products customers prefer buying. To assist you in your search, we‘ve taken things into our own hands and gathered a few of the most trending designer brands in 2023.

Established by the legendary Guccio Gucci, the fashion house Gucci is known for its outstanding luxurious clothing collections that have been designed since 1921. Research data displayed by Statista claims that today the brand has been valued at 18 billion USD, 2.5 billion USD more than in 2022.

Taking this into account, having Gucci merchandise, and especially Gucci bags, in your dropshipping store will bring your business the reputation of a boutique selling the most renowned worldwide labels that guarantee customer satisfaction.

Dolce & Gabbana, another giant brand well-recognized in the fashion industry, has been manufacturing powerful, eye-catching, showstopper pieces since the mid-80s.

Having dressed countless celebrities, the label’s design is one of a kind and easily recognized. The Dolce & Gabanna merchandise is most certainly something to have in your store as their fashion products will never go out of style.

Founded by the skillful designer Gianni Versace in 1978, the designer brand Versace has contributed to the fashion world with its divine haute couture and exquisitely tailored off-the-rack clothing for both men and women.

Earning over a billion USD in 2022, a significant increase from the previous few years, Versace has successfully kept its status as one of the most acclaimed international fashion houses.

Giving these facts a consideration, by allowing your customers access to Versace products, you’d be exposing your store to great growth.

American fashion leader Michael Kors needs no introduction as its fashion items have been attracting customers ever since its conception in 1981 when Kors started launching his clothing collections.

The Michael Kors bags have especially taken the world by storm, offering consumers impeccably made products with not only great design but also impressive durability.

Having in mind their quality, getting a few of these bags for your online boutique can significantly change the course of your store for the better.

Google Trends is quite a beneficial digital platform that can help you build a successful fashion dropshipping store. This versatile tool empowers you to stay ahead of market trends, discover profitable products, and optimize your website.

By understanding the search behaviors of your target audience, you can tailor your marketing efforts, fine-tune your product descriptions, and make data-driven decisions that lead to business growth.

Armed with the insights and strategies shared here, you’re now ready to explore the latest trends and styles, taking your dropshipping business to new heights.