8 Best Dropshipping Niches for Your Clothing Business in 2024

A dropshipping niche refers to a market that specializes in offering certain types of products or services where businesses follow the dropshipping fulfillment method. 

As with any other type of niche, fashion happens to have its own sub-niches you can choose to work in. What’s important to remember is that in order to end up with the right one, you need to take into account the competition and carefully observe what are the demands of today’s fashion market.

Recommended reading: What is dropshipping?

You can’t just pick out a random fashion niche and hope for the best. If there’s no target audience, keeping your store in business will be almost impossible! A simple solution to this problem is vigilantly researching the market and meeting its demands. 

Luckily, today’s entrepreneurs have at their disposal plenty of research tools that can do the groundwork for them. We’ve laid down a few recommendations you can start with.

Let’s go over them one by one and explain to you how to use them.

Answer the Public is an absolute wonder when it comes to exploring customers’ interests. The tool will help you get an idea of which fashion products you could potentially sell.

To get down to business, simply insert a keyword and the tool provides you with data related to that keyword such as search volume.

To give you an example, by searching for ‘Swarovski earrings’, other than seeing a report on how often the keyword has been searched for, the tool also comes up with a number of phrases related to our keyword in form of comparisons (e.g. ‘Swarovski earrings and bracelets’) and questions (e.g. ‘are Swarovski earrings with real gold’).

Pricing: 

• Free Plan limited to 3 searches per day
• Individual Plan for $9/month
• Pro Plan for $99/month
• Expert Plan for $199/month

Google Keyword Planner is an exceptionally good tool for conducting thorough keyword research. By typing in a query, you’ll be able to see the number of people that have searched for that particular word and study the change in search volume over a certain period of time and in certain locations.

In other words, if you, say, want to explore the luxury clothing niche, you can search for keywords related to that fashion niche such as ‘branded clothing’, or ‘Dolce & Gabbana dress’. In that way, by looking at the search volume for those keywords, you’ll be able to see if people are showing interest in those types of products.

Pricing: Free

Although the primary use of Ahrefs is providing help with optimizing websites and eCommerce stores for SEO and improving online traffic rates, the tool offers a wide set of multi-purpose features.

To illustrate, Ahrefs is extremely useful in finding keywords related to your fashion niche which can help you understand what products customers are searching for the most. For example, by searching for ‘Michael Kors bag’, Ahrefs provides us with an estimated report of the keyword’s monthly searches, which pretty much defines the product’s popularity.

Moreover, with Ahrefs you can see the pages that rank first on the SERPs for that keyword, allowing you to identify your competitors and closely examine their websites by looking through their content and noticing product gaps you can fill out.

Pricing: 

• Lite Plan for $99/month
• Standard Plan for $199/month
• Advanced Plan for $399/month
• Enterprise Plan for $999/month

Google Trends is another Google-powered search tool that will give you even more in-depth reports on popular search queries which will help you identify trending fashion products within minutes.

With Google Trends you can search for keywords and phrases related to your clothing dropshipping niche and observe the differences in search volume by adjusting the time and location to your preferences.

To show you a better picture of how the tool is used, let’s take a look at the reports Google Trends gives us when we search for ‘Gucci dress’. We want to target the US market and wish to see how this keyword has performed in the last 5 years. Once we enter that information, we can see that this keyword has been keeping quite a steady growth, suggesting that people are actually interested in buying a Gucci dress.

We can take this even further by scrolling down to take a look at the top US subregions that have the most searches for ‘Gucci dress’.

And if you wish to analyze similar keywords, peruse the related topics and queries sections which will give you tons of words and phrases related to your initial keyword.

Pricing: Free

Recommended reading: How to use Google Trends for dropshipping?

Were you aware that luxury fashion is set to generate over 115 billion USD in 2024? Yes, you read that right. 

Although a lot of assumptions say that the biggest reasons people splurge on branded items have to do with receiving a special kind of status and prestige, it’s actually mostly because of the unquestionable quality these products have.

The niche’s massive profitability and immense value it enjoys among customers are what make it a number-one choice for many dropshippers.

Recommended products to sell:

• Luxury clothing
• Luxury accessories
• Luxury jewelry
• Luxury shoes
• Luxury bags
• Luxury watches
• Luxury sunglasses

Pros:

• Garments of impeccable quality
• Big profit margins
• High business scalability
• Increased customer retention and loyalty
• Greater brand recognition

Cons:

• Be aware of the supplier you’re working with as some may not offer authentic products. However, by following our guide on branded dropshipping and consulting our list of the best luxury dropshipping suppliers, you’ll be able to pick out just the right supplier.

Apparel trends are known to be cyclical by nature, and with that, vintage clothing soon became another popular niche choice among prospective store owners. 

Having fashion fads from the past constantly reappearing all over the clothing market, styles and designs dating back to the 50s, 60s, and 70s are once again bought by consumers on a regular basis.

Recommended products to sell:

• Bell bottom jeans
• Dungarees
• Leather jackets
• Cat-eye sunglasses

Pros:

• In-demand clothing items
• Unique products

Cons:

• Possible damages
• Limited sizes

Activewear purchases have always been showing an upward movement, which is mainly due to the fact that athleisure wear isn’t worn by sporty people only but by all kinds of shoppers as this niche has proven to provide both practical and comfortable articles of clothing.

And with its transformation from a clothing category to a whole separate fashion style, activewear is nowhere near dying out.

Recommended products to sell:

• Gym leggings
• Sports bras
• Workout shirts and tank tops
• Training shoes

Pros:

• Good profitability
• Products can be worn as casual wear as well

Cons:

• Oversaturated market

There’s only one thing that outsells all other clothing items during the hot months of the year, and you guessed it, it’s swimwear.

Since the early 1900s, swimwear articles have evolved impressively, with customers nowadays being able to shop from a huge variety of products available in hundreds of different styles.

Recommended products to sell:

• One-piece swimsuits
• Two-piece swimsuits
• Beach bags
• Headbands and hats

Pros:

• Sell to a large audience
• Wide style ranges

Cons:

• Mostly seasonal sales unless you expand your fashion store internationally

Originating from various subcultures, such as hip-hop, streetwear has grown today into a global style especially popular among youngsters.

Influenced by multiple cultural backgrounds, this type of wear has become both highly fashionable and inclusive, thus, earning a lot of respect and admiration from customers worldwide.

Recommended products to sell:

• T-Shirts
• Hoodies
• Pants
• Sneakers 

Pros:

• Eye-catching designs
• Popular among the younger generation

Cons:

• Won’t be able to target all age groups

Note: Read how you can turn things around by dropshipping luxury streetwear.

Although not as popular as men’s and women’s clothing, kids’ fashion still takes up a significant place in the apparel market. 

With almost 27% of the worldwide population reported to age between 0-14 years according to recent statistics, kids’ apparel is a good niche to build your dropshipping business on. 

Recommended products to sell:

• Cardigans
• Sneakers
• Jackets 
• Cargo shorts
• Graphic t-shirts

Pros:

• Sought-after products
• Lucrative niche

Cons:

• Low-profit margins
• Highly competitive market

Reaching its peak of popularity in the early 2000s, the bohemian style took a twist on the hippie and nomadic fashion and created a new style characterized by its bright and earthy colors, rich prints, and flowy texture.

Since then, the bohemian clothing niche has been constantly present on the market, incorporating clothing items that fit in with today’s newest purchasing trends.

Recommended products to sell:

• Maxi skirts 
• Flowy dresses
• Jewelry 
• Ankle boots
• Floppy hats
• Harem pants

Pros:

• Allows customers to create authentic looks
• Stylish and fashionable clothing items
• Comfortable to wear 

Cons:

• Bohemian fashion is not as trendy as some other styles

Custom-printed clothing refers to products made with the help of direct-to-garment (DTG) printing or screen printing and mostly involves printing out specific designs on articles of clothing such as logos and graphics.

Dropshippers tend to favor this niche as it gives them the chance to try out their creative skills and play with the products’ designs.

Recommended products to sell:

• T-shirt 
• Tank tops
• Sweatshirts
• Hoodies
• Leggings
• Sweatpants 

Pros:

• Create customized designs
• Target multiple sub-niche markets such as selling custom-tailored items to schools, sports teams, and other similar groups

Cons:

• Clothing items can be quite plain-looking
• Mistakes in size, color, design, and printing can happen often

While taking your time to make a decision on which fashion dropshipping niche to choose, it’s a good idea to simultaneously research potential suppliers so that you’re sure your store will be equipped with only the best products.

To give you an example of a reliable supplier, BrandsGateway is a leading B2B vendor in the luxury fashion niche. With experience in supplying successful dropshipping fashion stores with branded products, BrandsGateway will help you build a profitable venture and stand out from the competition.

• +100 designer brands
• +9,000 unique luxury clothing items and accessories
• High-profit margins of up to 250% per order
• Seamless integrations for Shopify, WooCommerce, Wix, and Shift4Shop
• Rest API integrations for custom-built websites
• Automated dropshipping including automatic inventory updates and order placement
• International delivery to more than 170 countries
• Convenient 14-day return policy

1. Create an account on the signup page
2. Install the suitable plugin for your store
3. Choose your dropshipping plan
4. Import the BrandsGateway catalog
5. Start selling

Picking a niche that has the potential to bring you high profits that’ll sustain your dropshipping business is an unwritten rule you should follow. Although you might feel intimidated at first, choosing a clothing niche can be quite simple and straightforward if you know how and where to look.

The most efficient way is always keeping an eye on trending products and using a few reliable research tools that’ll help you stay on track with fashion changes.

So, don’t overthink it. Take the initiative and get going.

• How to find a good dropshipping supplier?
• How to start an online clothing boutique?
• How to promote your online clothing store?