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Email marketing has shown to be an exceptional sale-boosting strategy for online businesses such as dropshipping stores. And if your store is built with Shopify, you’d be surprised by how massive the amount of Shopify email marketing apps you’ll come across. In 2024 the email marketing revenue on a global scale is anticipated to surpass US$ 12 billion and has a profit expectancy of over US$ 17 billion by 2027. These massive income predictions prove that email marketing truly does work! And if you still aren’t convinced, let’s go over a few more statistics together: 79% of millennials and 57% of Gen Z-ers have responded they like receiving emails from brands, states a 2022 survey conducted among US customers (Statista). 59% of interviewees said marketing emails have had an influence on their purchases (Salecycle). For every $1 you spend on your email marketing campaign, the average return on investment comes to around $36 (Litmus). Do we have your attention now?  In the next sections, we’ll take the time to shed light on the reasons why email marketing is an expense worthy of your money and that in fact, you don’t need to spend anything at all at the beginning as there are plenty of Shopify apps you can use free of charge. We’ll be presenting you the absolute best and most popular Shopify email marketing apps you can easily install in your store and get to work immediately. We also recommend: Best Dropshipping Shopify Apps Best Shopify Live Chat Apps Best Shopify SEO Practices Best Shopify Dropshipping Themes Ultimate Shopify Dropshipping Guide

As it’s the case with most social networks nowadays, TikTok has grown into a massive media platform used as a breeding ground for both paid and organic advertising campaigns. It quickly outshone major apps such as Snapchat and Twitter and got extremely close to giants Facebook, Instagram, and Youtube in terms of monthly active users, reaching over 1,000 in January 2023.  Find more statistics at Statista This made TikTok a dangerous competitor for the Meta platforms and the rest of such networks as their abilities to offer advertising services were severely compromised. Online store owners, including clothing dropshipping suppliers, didn’t think twice about taking advantage of the platform’s vast exposure and soon gave a shot at creating TikTok commercials.  But as with every creator out there, it often happens for ad ideas to get out the window and we might need a little bit of inspiration to get them back in. To help you stimulate your creativity, we’ll go over a few TikTok ads examples with a fine-tooth comb and learn how to promote on TikTok and what exactly makes these ads work well and drive plenty of engagement.

With a new business year at our doorstep, entrepreneurs are advised to slowly start preparing for the upcoming twelve-month period. This is especially important for luxury clothing sellers as the high-end fashion market is known to be a place with great profitability but also fierce competition. Having said that, in order to stay on top of their game, business owners need to keep pace with the fast-changing luxury industry by remaining cognizant of anticipated luxury trends. Our research containing over 20 statistics related to this market segment covers all information you should have in mind, which will help you stay strategic with your business decisions all year round.  Here’s what you’ll learn about: Where does the retail market stand What position does the luxury market hold How much profit does selling fashion luxury goods generate Which marketing strategies have shown to be most effective What to take into account when reaching out to fashion suppliers

Having accumulated billions of active users, social media has become a dominant advertising medium where dropshippers can reach out to an immense audience consisting of both their targeted customers and shoppers with similar interests they’d likely be able to target as well. As stated by Statista, in 2022, social networks gathered 4.89 billion users with a prediction that that number will climb to 5.85 billion by 2027. Consequently, it has become inevitable for dropshippers to master creating online content that is highly engaging and persuasive enough to get customers to respond to their posts.  In the next sections, we’ll look over the meaning of engagement interactive posts and highlight their importance for your fashion dropshipping business. Moreover, to give you an idea of what such content looks like, we’ll dig into ten foolproof engagement interactive posts you can create for your apparel dropshipping store.

To reach a great level of customer conversions, dropshipping businesses need to constantly be fueled with pinpoint converting marketing strategies. These will make it possible for dropshippers to advertise the products they’re passionate about and transmit their brand’s message while at the same time targeting their buyer persona. The inspiration behind this concept comes from CEO and keynote speaker Adele Revella, who claims that “effective messaging emerges at the intersection of what your buyers want to hear and what you want to say.” To put it simply, as stated before, as a business owner, you need to be able to not only sell what customers want but meet them halfway by creating a product you’ll also feel proud of and excited to offer. That being said, Facebook ads for dropshipping are one of your best chances to achieve that goal. Between the years 2009 and 2021, Meta’s advertising platform experienced a staggering growth rate - from US$700 million to US$114 billion in the span of only eleven years. Find more statistics at Statista By 2022, that last revenue has already surpassed and reached US$135 billion, with a projection that the social platform will earn an advertising revenue of up to US$200 billion by 2026. Having these incomes in mind, you can easily imagine just how massive the Facebook advertising community is.  In the following sections of this article, we’ll dive deep into the reasons why Facebook advertising has become one of the most effective advertising paid channels, investigate all the ad types this platform offers, and of course, provide you with a step-by-step guide on how to create and run converting Facebook ads for your dropshipping store.

TikTok is no longer just a regular social media app offering your typical internet entertainment. With its particularly large social network of currently over 700 million users, as shared by Statista, the platform is often consulted by people as it has been noticed to frequently be the birthplace of numerous fashion trends and fads. Find more statistics at Statista Despite the usual TikTok advertising tips and tricks, a vital part of building a successful TikTok community is your TikTok bio. Why do you wonder? Well, the bio is among the first things customers will see when opening your account and most likely build on it their expectations of your store. Therefore, we’ve put together a bunch of TikTok bio examples as well as a short TikTok bio writing guide to land you a hand in creating a thriving TikTok audience. Recommended reading: TikTok ad examples for dropshipping

In today’s day and age, it’s almost impossible to be an internet user that hasn’t made at least one single online purchase. We say this because even if users don’t go on the internet with the particular goal of buying something, it’s more than likely that they’ll come across a shopping ad one way or another. Having said that, Google Shopping Ads are easily one of the most efficient ways to increase both your eCommerce and mCommerce sales and redirect a substantial number of internet visitors to your fashion store’s website. As of January 2022, Google has generated 61.4% of the total search queries in the US, alluding to the engine’s enormous network of users that can be targeted via Google Shopping Ads. In this guide, we’ll go over everything you need to know about these ads, including a complete tutorial on how to create your first Google fashion ad campaign, examples of clothing ads, and strategies for maximizing your profit gains.

After its inception in 2010, Instagram became known as a fierce advertising platform, competing in the same race as Facebook, and attracting a large number of entrepreneurs in search of product promotion. Soon, dropshipping on Instagram turned into an inevitable part of every dropshipper’s business plan. The platform’s rise in popularity is proven by multiple research sources, such as Statista, according to which as of 2022, the Meta-owned social network has registered 1.28 billion monthly users worldwide, and it’s forecasted to accumulate 1.44 billion users by 2025.  Find more statistics at Statista These statistics make Instagram one of the best social media apps for advertising as the audience you can reach out to is almost unlimited and it offers dropshippers a plethora of powerful marketing methods that cover the 5cs of marketing despite the paid clothing ads, among which are the Instagram shoutouts.  In order to shred some light on these shoutouts, in the next sections of the article, you’ll have the chance to find the answers to the most frequently made inquiries regarding the Instagram shoutouts, get an idea of how they look like, discover a few tips on how to start working with your favorite Instagrammers, and learn how to advertise your online boutique.