eCommerce

Top 16 Shopify Email Marketing Apps in 2024

Nedina Gjorgjieva

Nedina Gjorgjieva

Mar 01, 2023 · 15 minutes

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Email marketing has shown to be an exceptional sale-boosting strategy for online businesses such as dropshipping stores. And if your store is built with Shopify, you’d be surprised by how massive the amount of Shopify email marketing apps you’ll come across.

In 2024 the email marketing revenue on a global scale is anticipated to surpass US$ 12 billion and has a profit expectancy of over US$ 17 billion by 2027. These massive income predictions prove that email marketing truly does work!

And if you still aren’t convinced, let’s go over a few more statistics together:

• 79% of millennials and 57% of Gen Z-ers have responded they like receiving emails from brands, states a 2022 survey conducted among US customers (Statista).
• 59% of interviewees said marketing emails have had an influence on their purchases (Salecycle).
• For every $1 you spend on your email marketing campaign, the average return on investment comes to around $36 (Litmus).

Do we have your attention now? 

In the next sections, we’ll take the time to shed light on the reasons why email marketing is an expense worthy of your money and that in fact, you don’t need to spend anything at all at the beginning as there are plenty of Shopify apps you can use free of charge.

We’ll be presenting you the absolute best and most popular Shopify email marketing apps you can easily install in your store and get to work immediately.

We also recommend:

• Best Dropshipping Shopify Apps
• Best Shopify Live Chat Apps
• Best Shopify SEO Practices
• Best Shopify Dropshipping Themes
• Ultimate Shopify Dropshipping Guide

What are the benefits of using a Shopify email marketing app?

Despite being the oldest online marketing trick in the book and with that one of the most efficient ones, email marketing is used widely by business owners for several other reasons:

• Affordability. Email marketing is impressively pocket-friendly. As your dropshipping business grows, you’ll need to invest more, but as a beginner, you can easily build your first campaign with one of Shopify’s free apps you’ll learn more about below.
• Customer retention. Contrary to the opinion that social media has now become a driving force in attracting and retaining customers, emails are still highly appreciated by shoppers and continue to have a major positive impact on their shopping decisions.
• Cart abandonment decrease. When you sent out to customers email reminders to finish their purchases, chances are they will go back and carry on with the checkout process, and thus, significantly lowering the percentage of abandoned purchases.
• Sales increase. When done properly and continuously for a period of time, email marketing can give your Shopify dropshipping store a generous sales increase.

What are the most important features of a Shopify email marketing app?

Which Shopify email marketing app you’ll go with depends to a great extent on your campaign’s needs and the goals you’re planning on achieving. Nevertheless, you’ll recognize a good email marketing app if it offers these basic features:

• Email automation
• Audience segmentation
• Result tracking
• A/B testing
• Customizable templates
• Template editor
• Seamless integration with other apps
• Smooth syncing with ESP and CRM providers 

What are the best Shopify email marketing apps?

You’re now aware of the importance of email marketing and have a list of features you can tick off during your search. To start off, here are our top 16 apps to check out.

Sender

Sender is a marketing platform packed with a variety of tools intended for creating diverse forms of email marketing content that includes emails, SMS, exit-intent popups, and sign-up forms. 

Main features:

• Premade templates you can use immediately for your email campaign
• Drag-and-drop tool that allows you to design templates according to your preferences
• Email segmentation feature enabling you to send out emails and messages to a specifically targeted audience
• Exit-intent popups and sign-up forms through which you can collect your customers’ contact data
• Automate everything from email workflows and SMS messages to card abandonment notifications

Review:

• 5/5 stars

Pricing: 

• Free Plan
• Standard Plan for $10/month
• Professional Plan for $35/month

Free trial:

• No

Pros:

• Well-equipped free plan
• Impressive automation feature
• Great customizability
• Friendly customer service team

Cons:

• Not all plans offer the same set of features

Targeted dropshippers:

• Perfect choice for dropshippers who don’t have a lot of time to manually set up all sections of their email campaign.

Omnisend

Omnisend is proud to wear the title of ‘all-in-one’ platform, allowing you to turn your traffic into sales by using email, SMS, and newsletter flows simultaneously.

Main features:

• Ready-to-use email and newsletter templates
• Sign-up, exit intents, and spin-to-win forms available for use
• 20+ pre-built customizable automation which includes welcome workflows and cart abandonment emails
• 24/7 customer support team 

Review:

• 4.8/5 stars

Pricing: 

• Free Plan
• Standard Plan for $16/month
• Pro Plan for $59/month

Free trial:

• No

Pros:

• Offers seamless email and SMS automation
• All templates are mobile-friendly 
• Syncs with Shopify Flow
• Easy configuration

Cons:

• Available only in English

Targeted dropshippers:

• Being an all-in-one email marketing platform, it’s a good option for those who would like to operate their email marketing campaign from one single place.

Shopify Email

Shopify Email is Shopify’s own marketing app that makes it easy for Shopify-based dropshippers to get the ball rolling with their email campaigns and reach a high conversion rate. What’s more, it’s completely free to use.

Main features:

• Drag-and-drop feature you can use to personalize your templates
• Opt for pre-made automated email templates
• Use the segmentation feature to create branded emails for specific audience segments
• Track and analyze your email campaign directly from Shopify

Review:

• 3.9/5 stars

Pricing: 

• Free Plan

Free trial:

• No

Pros:

• Extremely easy to use and navigate through
• The app provides you with up to 10,000 free emails per month and after you’ve crossed that number, you’ll be charged only $1 for every 1,000 emails

Cons:

• Be aware of bug issues
• Lack of template options
• The customization options may need a little improvement

Targeted dropshippers:

• If you’re on a tight budget, but still want a high-quality platform to help you create a killer email campaign, then Shopify Email is the app to go with.

Mailchimp

Mailchimp is a well-recognized marketing software with a brilliant email automation service and an even more brilliant selection of CRM tools.

Main features:

• Plenty of email automation available for welcome emails, customer re-engagement messages, and cart abandonment reminders
• Improve your copy with the Content Optimizer feature
• Take advantage of pre-made landing pages and pop-up forms
• Keep an eye on results with the analytics the app provides you with

Review:

• 3.5/5 stars

Pricing: 

• Free Plan
• Essentials Plan for $13/month
• Standard Plan for $20/month
• Premium Plan for $350/month

Free trial:

• Yes – 30-day free trial

Pros:

• Provides you with all essential features for building a converting email campaign
• Integrates with many other apps such as LiveChat, Yotpo, Smile.io, PayWhirl, and QuickBooks Online

Cons:

• The free plan is limited only to those users who have no more than 500 contacts

Targeted dropshippers:

• The app is a definite go-to for dropshippers that need extra assistance in building an email campaign, for example, optimizing their email content.

OptinMonster

Is there anything cooler than an app that makes it possible to build email flows based on your customers’ wishes and recent purchases? With OptinMonster you can target your shoppers over and over again by relying on their shopping desires.

Main features:

• 400+ pre-built templates to choose from
• Conduct multiple A/B testings 
• Find the products you want to target based on customers’ past purchases, and items they’ve put in their online shopping carts

Review:

• 3.7/5 stars

Pricing: 

• Growth Plan for $49/month

Free trial:

• Yes – 30-day free trial

Pros:

• Seamless sync with a few other apps
• Unlimited email and exit intent popups
• User-friendly for both beginners and more advanced entrepreneurs

Cons:

• The app doesn’t offer a free plan
• Their only subscription package is sold for a steeper price

Targeted dropshippers:

• A really great platform if you’d like to focus not only on designing converting emails but also engaging exit intent popups.

Privy

With over 24,000 reviews on the Shopify App Store, it’s no secret that Privy has generated a large fan base. That’s primarily because Privy’s email marketing menu seems to be quite extensive.

Main features:

• Make personalized design templates with the drag-and-drop editor
• Choose from plenty of popup display options
• Send out to customers cart saver and after-sign-up texts
• Sync the app with email service providers (ESP)
• Excellent customer support service

Review:

• 4.6/5 stars

Pricing: 

• Free Plan
• Starter Plan for $30/month
• Growth Plan for $45/month
• Conversion Only Plan for $70/month

Free trial:

• Yes – 15-day trial

Pros:

• One-on-one coaching sessions for both beginners and experienced dropshippers
• Available in multiple languages

Cons:

• The plans might be pricey for some dropshippers

Targeted dropshippers:

• Beginners in email marketing are highly encouraged to try out the Privy app as the platform is easy to get around and allows them to build a campaign without a lot of effort.

SMSBump

With SMSBump you can generate email and SMS flows that’ll stand out from normal marketing campaigns and considerably reduce your cart abandonment rate.

Main features:

• Build fully personalized email and SMS campaigns
• Create a copy with audience segmentation tool
• Interact with customers in real-time with highly engaging SMS flows
• 24/7 chat and email customer support

Review:

• 4.9/5 stars

Pricing: 

• Free Plan
• Growth Plan for $19/month
• Prime Plan for $59/month
• Powerhouse Plan for $199/month

Free trial:

• No

Pros:

• Great campaign-building tools
• Super useful email and SMS automation
• Rich integration options
• Supports French and English

Cons:

• The free plan is slightly limited in features in comparison to the paid plans

Targeted dropshippers:

• We recommend it for all dropshipping store users as the app comes with a variety of marketing tools that’ll accommodate dropshippers of all levels of expertise.

Automated Email

Automated Email is here to give you a hand in establishing long-term relationships with your customers by building emails you know will awaken their curiosity. 

Main features:

• Create personal-looking emails that customers are more likely to react to
• Build your campaign based on various rules such as sign-ups or purchases
• Schedule emails to be automatically sent out

Review:

• 3.7/5 stars

Pricing: 

• Basic Plan for $7.95/month
• Pro Plan for $16.95/month
• Business Plan for $29.95/month

Free trial:

• No

Pros:

• Very easy to set up and use

Cons:

• Lack of multiple language support
• Limited tools and features in comparison with other email marketing apps

Targeted dropshippers:

• A go-to app if you’re looking for a platform you can navigate effortlessly and create and schedule simple emails quickly.

Newsletters by Promo.ai

To create revenue-driving marketing campaigns, you’ll need to make sure your dropshipping newsletters are noticeable. Newsletters by Promo.ai gives you access to gorgeous newsletter templates and a chance to customize them.

Main features:

• 100+ newsletter templates at your disposal
• Automatic import of your Shopify content into your newsletters
• Newsletters can be made more personalized to your brand by using a logo and links to social media profiles
• Smooth integration with Google Sheets, Microsoft Excel, Mailchimp, Klaviyo, Hubspot, and Omnisend

Review:

• 3.7/5 stars

Pricing: 

• Free Plan
• Starter Plan for $5/month
• Basic Plan for $13/month
• Basic Plan for $21/month

Free trial:

• No

Pros:

• Extensive integrations with other apps
• Affordable and diverse subscription plans
• Works on different browsers and devices (desktop, mobile, and tablet)

Cons:

• More advanced features can’t be accessed with the free subscription

Targeted dropshippers:

• Newsletters by Promo.ai is a top choice for dropshipping store owners in need of a highly-automated email marketing campaign that includes importing all of your Shopify products, articles, and other types of relevant content directly into your newsletter and ready to be sent out immediately.

SmartrMail

From an abundance of email templates and newsletter editor to one-on-one onboarding and a live customer service team, SmartsMail is an example of a highly-functioning email marketing app, created to ease up your work significantly.

Main features:

• Premade templates for welcome emails, abandoned shopping cart emails, thank you emails, and other
• Popup forms and newsletters builder
• Automated email flows
• Segmentation tool
• Live chat support

Review:

• 4.9/5 stars

Pricing: 

• Free Plan
• Standard Plan for $19/month
• Unlimited Plan for $99/month

Free trial:

• Yes – 15-day trial

Pros:

• Provides a convenient drag-and-drop builder
• Well-put-together user interface

Cons:

• Lack of language support

Targeted dropshippers:

• The Smartr app is worth considering if you’re looking for a platform that’ll help you build popups and newsletters in addition to email forms.

ActiveCampaign

ActiveCampaign has the power to build professional-looking eCommerce email marketing campaigns based on shopping trends and customers’ interests, giving you an impressive heads-up on your customers’ future purchasing plans.

Main features:

• Benefit from convenient email designer
• Take advantage of creating cross-sell automation
• Send out SMS discounts based on customers’ previous purchases

Review:

• 4.5/5 stars

Pricing: 

• Plus Plan for $49/month
• Professional Plan for $149/month

Free trial:

• Yes – 14-day trial

Pros:

• Supports up to 7 languages
• Offers integration with Facebook Audience, Google Analytics, and WordPress among others

Cons:

• No free plan available
• High-priced subscription packages that might be unaffordable for beginners 

Targeted dropshippers:

• As an advanced marketing app functioning as a multi-platform, with ActiveCampaign dropshippers will strike gold in their marketing campaigns, especially experienced eCommerce store owners who’ve been some time in the business, are fully committed to building a bulletproof strategy and have the financial means to afford the app.

Klaviyo

If you happen to crave a more personal relationship with your customers, don’t hesitate to check out Klaviyo. You’ll be able to convert subscribers into loyal customers in no time and secure a strong communication with your shoppers.

Main features:

• Syncs all your Shopify data
• Comes with built-in Shopify automation
• Allows you to use customer segmentation
• Provides you with coupon codes for abandoned carts, win backs, delays, etc.

Review:

• 4/5 stars

Pricing: 

• Free Plan
• SMS Plan for $15/month
• Email Plan for $20/month

Free trial:

• No

Pros:

• Free plan perfect for beginners
• It smoothly integrates with Shopify Flow

Cons:

• You’ll experience a slight learning curve while learning how the platform works

Targeted dropshippers:

• Klaviyo is the optimal app to leverage a lot of features for free including a full integration of all your Shopify store data directly into your email marketing campaign.

Pop-up Window

Pop-up Window will assist you in providing your subscribers with engaging notifications, whether it’s an email, newsletter, or pop-up window. 

Main features:

• Customizable and mobile-responsive templates
• Automated integration with Klaviyo and Mailchimp
• Sending out coupons to new subscribers

Review:

• 4.8/5 stars

Pricing: 

• Basic Plan for $5.95/month
• Pro Plan for $9.95/month
• Ultimate Plan for $12.95/month

Free trial:

• Yes – 7-day trial

Pros:

• Easy to use and setup
• Fairly good prices

Cons:

• The basic plan lacks a lot of features, so it’s better to opt for the more expensive plans

Targeted dropshippers:

• Pop-up Window won’t disappoint you in case your main goal is to create exceptionally well-designed pop-up templates that’ll inform customers about all of your shop’s latest promotions.

Drip

Audience segmentation is crucial for delivering personalized notifications to the right customers. That’s why Drip has come up with a way to make your shoppers commit to your store.

Main features:

• Customizable templates according to your store’s style
• Pre-build segment-based emails
• Pre-made behavior-based emails
• A/B testing available on multiple channels

Review:

• 4.7/5 stars

Pricing: 

• Starter Plan for $39/month

Free trial:

• Yes – 14-day trial

Pros:

• Helpful and short introduction tutorials
• User-friendly email automation
• Convenient analytics

Cons:

• Lack of subscription plan options and the one available tends to be on the more expensive side

Targeted dropshippers:

• For business owners planning on building super-segmented emails, Drip will get the job done wonderfully.

Seguno

Seguno will grow your dropshipping business with an impressive collection of features, allowing you to create the perfect campaign for your store.

Main features:

• 200+ templates to pick out from
• Canva tool at your disposal in the editor
• Both email and chat support are available
• Manage and create your campaign inside Shopify
• Spam protection and deliverability assistance across your whole email campaign

Review:

• 4.9/5 stars

Pricing: 

• Free Plan
• Standard Plan for $10/month

Free trial:

• No

Pros:

• Good amount of integration options
• Syncs perfectly with Point of Sale
• Free plan along with a reasonably priced fee-based plan 
• Quickly reachable customer support service

Cons:

• The standard plan is available only for those businesses with a maximum of 1,000 subscribers only
• To accommodate a bigger email list, you’ll be required to pay extra

Targeted dropshippers:

• Seguno is the best email marketing solution if you’re searching for an app that’ll support your creativity by providing you with extra tools like Canva and an incredibly low-priced subscription plan.

Upsell

Looking to unify your customers’ info with the purpose of driving more dropshipping sales? Then Upsell is the platform to rely on and use to build a highly-converting multilingual marketing campaign.

Main features:

• Build unique sales pop-up windows
• Create automatic SMS and email notifications
• Sync customer profiles
• Use A/B tests and analytics

Review:

• 5/5 stars

Pricing: 

• Free Plan
• Starter Plan for $6/month
• Basic Plan for $9/month
• Pro Plan for $12/month

Free trial:

• Yes – 10-day trial

Pros:

• Inexpensive pricing plans
• Supports 30+ languages
• Integrates with 10+ apps

Cons:

• The free plan is limited to only 2 active campaigns

Targeted dropshippers:

• Upsell offers something for all kinds of dropshippers out there, but especially for those sticking to a budget but still would like to get access to a good set of email-building tools.

Getting started with Shopify email marketing apps

Regardless of how outstandingly well-put-together your Shopify dropshipping store is and how amazing and in demand your products are, nothing will replace the sales success email marketing can bring you. Reviewing the apps we recommend in this article is the right step toward building an email campaign that’ll keep your customers interested and your conversion rates high.

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About the Author

Nedina Gjorgjieva

Proud bookworm, passionate content writer and devoted Arctic Monkeys fan. Always in the mood for travel and sightseeing.

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