ChatGPT for Email Marketing: How can AI Supercharge your Email Campaigns (+ Ready-to-Use Prompts)

ChatGPT is a robust AI chatbot designed to generate human-like responses to almost all kinds of topics: from answering the most simple to the most complex questions to solving a variety of tasks.

The tool was open to the public starting November 2022 and has since been upgraded with new and more advanced versions.

ChatGPT is completely free to use, although users can benefit from a premium subscription that costs $10/month.

Absolutely! ChatGPT is a game changer for crafting engaging email content that resonates with your audience. 

With its advanced natural language processing capabilities, it can generate not just any content, but content that clicks with your subscribers. 

Here’s how it transforms your email marketing.

ChatGPT can make preparing your eCommerce email marketing campaign a breeze. From generating practical content to providing helpful feedback, the tool can truly revolutionize your approach to composing emails.

The main tasks ChatGPT can cover for you include:

• Producing relevant subject lines for your emails
• Putting together compelling email content
• Expanding your email contacts
• Preparing A/B testings

Let’s take a look at each of them one by one.

Subject lines have an indispensable role in emails as they often disclose a preview of the contents. 

The more relevant and convincing they are the more likely readers will open your emails and even feel encouraged to take action.

How to generate email subject lines with ChatGPT?

By providing the tool with specific prompts, ChatGPT is able to come up with tons of email subject line ideas that will improve the odds of customers opening your emails.

You can start out with the following ones:

• ‘Give X catchy email taglines for my fashion store’

• ‘Write X email subject lines about my clothing store’s upcoming collections.’

• ‘Write X email subject lines for my fashion store that express urgency.’

• ‘Give me X email subject lines about my clothing store’s 70% discount.’

In order to have an effective email marketing campaign, the content of your emails must be highly engaging, personalized to your customers, and most importantly, able to clearly transmit the message you’re trying to convey.

How to generate email body content with ChatGPT?

ChatGPT is capable of composing all kinds of emails for promoting your online boutique, including welcome, promotional, lead nurturing, post-purchase, survey, newsletter, and cart abandonment.

You can use them as examples based on which you can construct new emails or use them as they are by optimizing them for your products and customers.

• ‘Write body content for a welcome email. The content should include a friendly greeting with a place to insert the recipient’s name, a small introduction paragraph to my clothing brand, and a paragraph encouraging the reader to check out my clothing products. The email should contain a catchy and relevant subject line and should be no longer than 150 words.’

• ‘Generate a welcome email that introduces new subscribers to my fashion brand. Include a brief history of our brand, our core values, and what sets us apart from the competition.’

• ‘Write body content for a promotional email about my clothing store’s upcoming clothing collection. The content should be highly engaging and convincing and should highlight my products’ benefits. The email should contain a catchy and relevant subject line and should be no longer than 150 words.’

• ‘Draft a promotional email for a 24-hour flash sale on select items. The email should create a sense of urgency with a countdown timer and feature best-selling products eligible for the sale. Provide clear call-to-action buttons that lead directly to the sale items.’

• ‘Create a series of three lead nurturing emails for new subscribers who showed interest in high-end fashion but haven’t made their first purchase yet. The first email should introduce our brand’s story and unique selling points, the second email should showcase our best-sellers and customer testimonials, and the third email should offer a first-time purchase discount. Each email needs to contain compelling visuals of the products and clear call-to-action buttons directing them to our website.’

• ‘Generate a lead nurturing email that introduces a weekly style guide series. Each email should feature different fashion themes. Include curated outfits, accessory suggestions, and quick style tips. Encourage recipients to subscribe to the series for weekly fashion inspiration and exclusive subscriber discounts.’

• ‘Write a post-purchase thank-you email for customers who just bought items from our latest designer collection. The email should express gratitude, provide care tips for the purchased items, and suggest complementary products they might like. The email should reinforce brand values and encourage them to stay engaged with upcoming collections.’

• ‘Generate a post-purchase email featuring products that complement an item a customer recently bought. For example, suggest belts and shoes that match a recently purchased suit.’

• ‘Write a post-purchase email inviting new customers to join our loyalty program. Outline the benefits, such as earning points on each purchase, members-only promotions, and exclusive events. Highlight how joining the program enhances their shopping experience and offers value beyond discounts.’

• ‘Craft a survey email inviting customers to provide feedback on their recent purchase of our fashion items. The email should explain how their input helps us improve and offer a reward for completing the survey, such as a chance to win a gift card or a discount on their next purchase. Include a prominent ‘Take the Survey’ button and ensure the survey is brief and respects their time. This email should convey that their opinion is highly valued and crucial for our commitment to excellence.’

• ‘Write a survey email to customers who have made purchases in the last month, asking for feedback on the quality of the products received and the shopping experience. Include specific questions about the accuracy of product descriptions and images, checkout process efficiency, and satisfaction with the product fit and comfort.’

• ‘Craft a survey email that aims to gather information on customer preferences and fashion trends. The email should ask questions about their favorite fashion styles, brands, and what factors most influence their purchasing decisions, such as sustainability, price, or brand reputation.’

• ‘Write a newsletter for my fashion store [name of the store]. The audience the newsletter should target is people interested in buying luxury apparel from famous designer houses. The store’s categories include [name your products] from brands [name your brands]. The content of the newsletter should inform my customers about my store’s latest arrivals. The newsletter should contain a catchy and relevant subject line and engaging call-to-action button and should be no longer than 100 words.’

• ‘Generate a newsletter focused on a special event or sale, such as Black Friday. The newsletter should feature major discounts, highlight doorbuster deals, and encourage early shopping with a “Shop Now” button.’

• ‘Write a re-engagement newsletter for customers who haven’t made a purchase in the last six months. The content should include a special welcome-back offer and showcase recent positive changes or updates to our product line.’

• ‘Draft an abandoned cart email for a customer who has left a luxury watch in their cart. Highlight the unique features of the watch, such as its Swiss movement, sapphire crystal glass, and limited edition design. End with a clear call-to-action button that says ‘Return to Your Cart’ and offer free shipping to sweeten the deal.’

• ‘Generate an abandoned cart email for customers who left items in their cart without purchasing. The email should remind them of what they left behind, emphasizing the exclusivity and limited stock of the items. Include a subtle urgency cue, like ‘Complete your purchase before your favorites sell out!’ The tone should be friendly and helpful, encouraging them to return and finalize their purchase.’

• ‘Create an abandoned cart email for items left during a seasonal sale. Remind the customer that the special pricing is about to end. Feature quick tips on how they can be worn for upcoming seasonal events.’

Growing your community of subscribers allows you to drive significantly more traffic to your website and reduce dropshipping churn. 

With that, you’d be able to expand your fashion dropshipping store to different markets, such as in global locations, and enlarge your circle of loyal customers. 

How to grow your email list with ChatGPT?

ChatGPT will assist you effortlessly in building up your email list by giving you completely free advice on how to approach new customers and persuade them to become subscribers.

Again, the more specific your prompts are the more detailed the solutions. Try out, for instance, these prompts and see what answers ChatGPT will generate for you:

• ‘Give me tips on how to grow my email list. I have a fashion store that sells luxury apparel and my target audience are customers between the ages 18-40.’

• ‘What are the most effective strategies for growing my email list?’

• ‘What are the best ways to get inactive subscribers to engage with my emails?’

• ‘What mistakes should I avoid while building my email list?’

• ‘How can I use social media to increase my email subscribers?’

• ‘How do I create an email subscription pop-up that converts without annoying visitors?’

• ‘What are the key elements of a successful lead magnet targeted at a young, fashion-conscious audience?’

• ‘How can I use guest blogging opportunities to increase my email list subscriptions?’

• ‘What are effective methods for collecting emails at offline events like fashion shows or pop-up shops?’

A/B testings are massively important for any email campaign as they can help you determine which marketing strategies work best for your customers. 

Knowing what your target audience responds to the most, you can then continue to optimize your campaigns and make your emails more responsive.

How to generate A/B testing ideas with ChatGPT?

When it comes to executing A/B testing, ChatGPT can provide you with great guidance on how to conduct these tests. 

It can give you indefinite variations of different elements of your campaign, such as the subject lines, email body, newsletter content, and call-to-action buttons, which you can use to rule out which one is the most effective. 

We suggest you give the following prompts a go: 

• ‘Write different email subject lines I can use for A/B testing. The subject lines are intended for an email campaign that focuses on promoting my fashion store’s newest product arrivals.’

• ‘Write different email body copies I can use for A/B testing. The content of the email copy should be of promotional nature and should include engaging sentences that will encourage customers to make a purchase. The content should be intended for my clothing store that sells luxury apparel items.’

• ‘Generate two distinct newsletter layouts for A/B testing. One should be image-heavy showcasing our clothing products, while the other should be more text-focused, providing detailed product descriptions and testimonials.’

• ‘Provide me with two greeting variations for A/B testing for our customer loyalty emails. One should be formal and the other more casual, to see which tone resonates better with our audience.’

• ‘Draft two versions of email sign-offs for A/B testing. They should reflect a friendly yet professional tone, aimed at increasing responses from our consultancy services clients.’

• ‘Generate introductory sentences for A/B testing in our monthly newsletter. The intros should vary in tone—one being upbeat and the other more straightforward—to measure engagement differences.’

• ‘Develop two different promotional offers for A/B testing? These should be for our newest dress collection launch, varying in discount depth and urgency of the call to action.’

• ‘Create subject lines for A/B testing focused on our year-end sale. The variations should play with urgency and exclusivity to see which drives more open rates.’

Although it’s safe to say that ChatGPT is currently one of the most revolutionizing AI tools, the chatbot is far from perfect. 

That being said, let’s have a good look at the advantages and limitations of ChatGPT and help you understand how the platform can help you out with your email marketing campaigns but also in what aspects it might not be the best tool to use.

Crafting ChatGPT prompts for your email marketing efforts is like laying a strong foundation before constructing a house. 

It’s about matching the capabilities of artificial intelligence with your strategic vision. 

Here’s how you can start:

Before creating prompts, be very clear about what you want to achieve with your email campaign.

Do you want to:

• Increase sales?
• Get more people to sign up for your newsletter?
• Improve customer engagement?

Knowing your objective will guide the type of prompts you create.

Tailor your message to connect with your audience. Find out their:

• Preferences
• Problems
• Behaviors

Use this information to shape the language and tone of your ChatGPT prompts.

For example, if you’re selling to a younger audience, use a more casual style and don’t be shy with the memes, jokes, and puns.

Make sure your prompts are clear enough to get the response you want from ChatGPT.

• Get straight to the point. Being unclear can lead to unwanted responses. 
• Get into detail. Make the prompt as detailed as possible. If you don’t like the response generated, keep giving ChatGPT more info.
• Keep it simple. Complex language can be a barrier. Use words that everyone understands.

When it comes to creating your email campaigns, ChatGPT can offer you plenty of time-saving hacks such as helping you generate email copies, putting together content for newsletters, and assisting you in preparing A/B tests. 

However, there’s only so much AI tools can do and ChatGPT is no exception. When relying on ChatGPT solely, chances are you’ll end up with quite average-performing emails for your dropshipping store. 

Human expertise is far from being totally replaced by AI. But that doesn’t mean you should completely refrain from using it. 

Instead, finding a good balance between using ChatGPT and human critical thinking can help you end up with a highly responsive email campaign.

Recommended reading: How to use ChatGPT for SEO?