Overcoming Challenges: Strategies to Thrive in the Competitive Dropshipping Landscape

The idea of running your own online fashion store without the hustle of managing inventory is downright irresistible. As it happens, dropshipping opens the door to that very opportunity. 

Allowing for low-cost investments, dropshipping is among the best eCommerce business models to help you build a highly profitable clothing store. 

But to really excel in the dropshipping game, you need to follow a few bulletproof strategies. And it all starts with finding the perfect dropshipping supplier.

This is where BrandsGateway steps in to help ambitious dropshippers turn challenges into opportunities.

So, stick around, because today, we’ll talk about the best dropshipping strategies and how BrandsGateway can help you execute them effortlessly.

Here are the top 8 dropshipping strategies to help you build a thriving online fashion store:

Having in place a business plan from the get-go is important for many reasons: it helps you set goals, allocate budgets, and identify strengths and weaknesses.

On top of those, a business plan also lays the foundation for your brand’s identity, approach to product pricing, and marketing strategies for growing customer engagement and retention.

A well-thought-out plan can be the difference between success and struggle in today’s fiercely competitive market. 

BrandsGateway’s contribution:

Aligning your business plan with BrandsGateway’s dropshipping service provides you with access to trending fashion products to dropship, suggested retail prices, and a diversity of marketing resources.

BrandsGateway offers the guidance you need to refine your business plan and stay ahead of the curve. 

Check out: How to Create a Dropshipping Business Plan?

Focusing on one specific niche can reap greater rewards than trying to tap into a variety of industry markets. 

Jumping from one type of product to another will only give you a harder time setting a target audience and creating your buyer persona.

To give building a profitable business a real chance, settle down for a dropshipping fashion niche that offers products that sell and can help you earn sustainable profits.

BrandsGateway’s contribution:

When dropshipping with BrandsGateway, you are already provided with a well-researched fashion sub-niche – luxury clothing. 

Your part of the job is to choose which apparel categories will resonate most with your customers as well as with your business vision.

BrandsGateway makes it easier to build a niche-specific store that caters to the tastes of your audience.

Check out: Best Dropshipping Niches for Your Clothing Business

Another thing to keep in mind while choosing a dropshipping niche for your clothing business is the products’ profit margins.

The products that are likely to bring you long-term profits are those that come with high-profit margins. 

Also known as high-ticket products, high-profit margin products include items of great value and quality such as designer clothing. Because of their exclusivity, these can be sold for higher prices, leading to more revenue in your pocket.

BrandsGateway’s contribution:

With luxury fashion checking this box, BrandsGateway offers products with profit margins that can go way above 50% per order. 

For example, this Michael Kors bag has a wholesale price of €114 and a suggested retail price of €678, bringing you a profit margin of over 80%.

Check out: The Ultimate Guide to High-Ticket Dropshipping

Automation is the lifeboat of a successful dropshipping business – it can streamline a huge chunk of your work and save you a lot of time and effort you can invest in tasks that need more of your attention.

To automate your online boutique, your supplier should be able to offer you an easy integration for multiple eCommerce platforms that will take care of major operations such as order processing and inventory updates. 

BrandsGateway’s contribution:

BrandsGateway’s dropshipping plugin is compatible with Shopify, WooCommerce, BigCommerce, Wix, and Shift4Shop. On top of that, REST API keys are available for custom-built stores.

In this way, BrandsGateway ensures that you spend less time on mundane tasks and more time on strategic growth.

Check out: Automated Dropshipping: How BrandsGateway Can Help You Achieve It?

Nowadays, customers are quick to get frustrated if their orders take too long to arrive. This often leads to negative reviews, and, in the worst-case scenario, loss of business.

Slow product delivery is among the main reasons U.S. customers abandon their shopping carts and fail to reach checkout.

To avoid losing customers over inconvenient shipping times, choosing a dropshipping supplier with a worldwide fast delivery service is the way to go.

BrandsGateway’s contribution:

By partnering with BrandsGateway, you can say goodbye to shipping mishaps and stay reassured that your customers’ orders will be delivered promptly and securely.

Products are dispatched within 24-48 hours after receiving the orders and will arrive at your customers’ doorstep within 3 working days for locations within the EU and 5-7 days outside the EU.

Shipping fees start at as low as €15, while the return policy allows for a 14-day time span in which your customers can send orders back in the rare cases of damaged products or lost packages.

As much as your business runs smoothly, there’s always a chance to stumble upon a hurdle.

You can encounter an issue with a product, have a concern with an order, or notice a rare hiccup in the delivery process.

Having access to a responsive customer support team from your dropshipping supplier will help you overcome such a problem.

BrandsGateway’s contribution:

BrandaGateway offers you the support you need through a terrific customer service team available via email, live chat, WhatsApp, and demo calls.

Customer representatives are ready to provide you with prompt and effective solutions to issues regarding anything from order processing and shipping to inventory updates and plugin installation.

Your store’s brand identity is the face of your business, the unique feature that makes it highly distinguishable from your competitors and helps customers recognize your shop.

When your fashion store exudes a clear and consistent brand image, it fosters trust and reliability and allows you to build a loyal customer base.

To cultivate an authentic brand identity, start by nurturing a strong social media presence, write an appealing ’About Us’ page and FAQ section, and design logos and slogans.

BrandsGateway’s contribution:

Besides stocking your store with designer clothing and accessories designed by reputable luxury brands, BrandsGateway will also support you in building an identity around your business.

As an active dropshipper, you get access to a ‘ready-to-use’ social media pack that includes high-quality videos and photos you can use for your social media accounts to define and strengthen your fashion store’s brand identity. 

Check out: Top 10 Engagement Interactive Posts to Boost Your Social Media Traffic

It’s no secret that the fashion industry is known for its cutthroat competition, and without a solid marketing strategy, your business may struggle to gain traction.

Having a clear marketing plan in place helps you build brand awareness, collect leads, target the right audience, and drive traffic which ultimately will lead to increasing sales and profits.

Keep in mind that a marketing strategy will only be effective if you combine a diverse range of tools, both free and paid – search engine optimization (SEO), social media, email marketing, PPC advertising, influencer marketing, etc. 

BrandsGateway’s contribution:

As your dropshipping supplier, BrandsGateway will offer you both top-selling fashion products and valuable marketing resources to support your business growth.

You get access to a step-by-step SEO and Facebook ads guide, premium social media design templates, as well as an entire marketing eBook.

Check out:  80+ eCommerce Marketing Tools to Boost Your Online Sales in 2023

So, there you have it – the best dropshipping strategies to help you build a growing clothing store.

The more you stick to them the easier it will be to scale your business. These strategies not only allow for better customer targeting but also streamlined business operations. 

With the right partner and the right strategies, you can not only survive but thrive in the competitive dropshipping landscape. 

Book a free demo call and witness how BrandsGateway can transform business into a roaring success.