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With an estimated 3.96 billion users globally, the world has been revolving around social networks for a long time now, a fact that comes as no surprise anymore. They’ve gained a dominant role in our private lives and have become an essential tool in the business world, especially in the eCommerce section, giving entrepreneurs a new, more innovative, and exceptionally cost-effective advertising strategy. With a global revenue that amounts to 4 billion USD, the social platforms undoubtedly had played a significant role in pushing the eCommerce industry to reach that number. Since their creation, promoting products and generating sales has never been easier. One app has been assisting dropshipping business owners particularly in growing their companies and setting them up for incredible success. With an astounding 78% of marketers relying on Instagram for publicity, this social networking service has been breaking records in the number of users that get registered each year. Taking the advantage to expand their customer base, dropshippers have been making the most of the app to promote their products and boost sales through the roof. The Instagram story feature appears to be a favorite among business account users, especially among those working in the fashion industry, helping them drive enormous traffic on their websites considering the fact that up to 70% of all users visit the story section on a daily basis.

Getting to know the world of YouTube ads is one of the smartest ideas if you’re running an online business or if you’re planning on running one. Whether you’re a dropshipper that wants to wider its audience, an online boutique that wants to increase its engagement and boost sales or you’re just preparing your penetration strategy, using YouTube ads as means of promotion will greatly contribute to your overall success. Let’s be honest! Online platforms like YouTube, Facebook, Instagram, Pinterest, Twitter, and others are some of the most used services for bolstering the imprint your business makes and advancing the engagement rates with your potential clients. In fact, these platforms serve as a natural habitat for the millions of ads generated daily. YouTube isn’t any different. As part of the Google Ads platform, YouTube Ads uses practically the same interface and offers a somehow familiar experience if you’ve previously used the Google Ads platform for the promotion of your business. Needless to say, it’s far more suited for beginners rather than Facebook, per se. It’s a fact that many businesses are turning to Facebook in order to reach their desired results. However, Facebook has become a bit overbearing with its constant change of policies due to numerous issues that arose through the years. So, in order to evade this constant turmoil, many marketers changed their game and started using YouTube as their main platform for ads. In this article, we’re going to cover the topic of YouTube ads, how they actually work, and how to find their best use in order to generate results. Therefore, if you’re interested in finding out this and a bit more, you’ve come to the right place. Read on!

Promotion is one of the key elements that every owner of a dropshipping store needs to introduce into their strategy in order to additionally boost their venture. Nowadays, companies are investing colossal sums of their resources so that they can boost their game in terms of marketing. When speaking of dropshipping, it is needless to say that promotion and marketing activities are the core pillars of growing a successful store. Moreover, due to the low entry capital related to opening a dropshipping store, entrepreneurs need to reallocate that money into structuring an extensive promotion strategy that will ultimately lead to higher profits. Therefore, as a dropshipper, your main focus should be placed around marketing strategies that will raise your brand awareness, boost your website traffic, and improve your eCommerce bounce rate. There are multiple ways of executing the perfect marketing strategy and reaping the fruits afterward. Of course, depending on your niche you should choose the intended business platform in order to get the most out of the promotion campaigns. In some previous articles, we have covered ways of promoting business with Instagram ads for dropshipping together with helpful business Instagram captions and shared some TikTok advertising tips and tricks along with useful TikTok bios. In this article, we are going to focus on Google’s famous platform for promotion - Google Ads, and explain how you can create a successful Ads campaign and maximize your dropshipping store outcome.

ECommerce email marketing is a powerful marketing tool that you can utilize as an eCommerce business owner to drive sales to your store. ECommerce email marketing is defined as a sales and marketing strategy when a business is sending promotional emails to its audience to encourage conversation, inspire, increase engagement, and keep its customers up to date on the brand, and with that, implement the 5cs of marketing.

Due to the convenience and the around-the-clock availability of online purchases, eCommerce is attracting more and more consumers around the globe. According to Statista, there will be a total of 2.14 billion online buyers worldwide by the end of 2021. If we take into consideration that the world's population is projected to reach 7.87 billion by the end of the same year we can safely assume that roughly 27% of the whole population is purchasing goods and services online. This percentage is expected to continue to rise in the upcoming years which means a growing market for eCommerce retailers. But on the other hand, there are more and more players on the market as well due to the opportunity it provides. The dropshipping market was valued at 128 billion USD in 2020 and is projected to grow with a 32% rate year on year between 2021 and 2026. This indicates that the competition is going to grow and get more intense in the years ahead. In order to be able to grow your business in this marketplace, it is important that you tailor and implement a digital marketing strategy. A well-balanced digital marketing strategy should involve a wide spectrum of eCommerce marketing tools but when it comes to a "face-to-face" conversation with the customers you will want to use eCommerce newsletters. As we all know, returning visitors are a great asset to any eCommerce business, and what would be the best way to bring them back to your website than emailing them directly about the newness that is happening at your business? In this article, you can read about the importance of eCommerce newsletters and tips on how to create an attractive newsletter for your dropshipping store.

We won't start this article with the cliché saying “Content is King”, but we will say that content marketing plays an instrumental part in building and growing a reputable dropshipping business. For that reason, we gathered these 10 content marketing ideas that can help you in reaching new customers, and, ultimately, boosting your online sales. If you check the most successful online stores you will realize that they invest in content marketing as a way to build a recognizable and reputable brand. They share quality informative content with their audience and make efforts to update it regularly. The benefits of investing in creating premium content are numerous - more store traffic, a bigger reputation, and more sales. There are different types of quality content that you can publish as well as different types of marketing strategies such as omnichannel vs. multichannel. In this article, we will share 10 content marketing ideas that your dropshipping store can benefit from. Website articles are appreciated by your customers, website visitors, and Google. When you provide quality content, customers usually don’t bounce from your website because they continue to read. Google crawlers notice their behavior and they rank your website higher in the search rankings. If you are ranked higher, you will get more traffic, which will bring more sales to you. We’ve gathered different examples from other online stores that can help you throughout this process.