The amount you need depends on your store type, business model, and scale. A small online clothing brand will have significantly lower startup costs than a full-scale brick-and-mortar store. To give you an idea, here’s a general breakdown of estimated costs based on different business models:

This is the most budget-friendly option since you don’t need to buy inventory upfront. Instead, you work with a print-on-demand supplier that produces and ships products when customers order.

• Website & domain – $50 to $200 (Shopify, Wix, or WooCommerce)
• Logo & branding – $0 to $300 (DIY or professional design)
• Sample products – $100 to $500 (to test quality before selling)
• Marketing – $100 to $500 (ads, influencer partnerships, social media growth)

Dropshipping eliminates the need for upfront inventory, but you’ll need funds for website setup and marketing.

• Website & domain – $50 to $200
• Supplier setup & product research – $0 to $500 (depends on niche)
• Marketing & clothing ads – $500 to $2,000 (Facebook, Instagram, TikTok)
• Branding & logo – $100 to $300
• Business registration & licenses – $50 to $500 (varies by location)

Buying in bulk lowers the cost per unit but requires a higher upfront investment.

• Wholesale inventory – $2,000 to $8,000
• Website & branding – $200 to $500
• Storage & packaging – $200 to $1,000
• Marketing & ads – $500 to $2,000
• Business registration – $100 to $500

Check out: How to Start a Wholesale Partnership with BrandsGateway?

Physical stores require significant investment in inventory, rent, and store setup.

• Store lease & deposit – $2,000 to $10,000+
• Interior decor & fixtures – $3,000 to $10,000
• Initial inventory – $5,000 to $20,000
• Marketing & signage – $1,000 to $5,000
• Employee salaries (if hiring) – $2,000+ per month

An online clothing store can be more affordable than a physical location, but there are still essential expenses to consider.

A professional website is the foundation of your online store. You’ll need a domain name, hosting, and an eCommerce platform. Shopify, WooCommerce, and BigCommerce offer different pricing plans. 

Here’s an estimate of common website costs:

Your inventory costs depend on whether you choose wholesale purchasing or dropshipping. Wholesale requires a larger upfront investment, while dropshipping allows you to sell products without holding stock. A small inventory investment could range from $500 to $5,000.

Getting your store noticed requires branding and promotions. You may need a logo, website design, and advertising budget. Social media ads, influencer marketing, and email campaigns are common strategies. A basic marketing budget could be around $200 to $1,500 per month.

Managing orders, payments, and customer service requires various tools. Payment processing fees, email marketing software, and customer support tools all add to your costs. These can range from $50 to $500 monthly, depending on the tools used.

A brick-and-mortar store requires higher startup costs, mainly due to rent, store setup, and staffing.

Rent varies based on location, size, and market demand. A small boutique in a suburban area might cost $1,500 per month, while a prime city location could be $10,000 or more. Additional costs include security deposits and utilities.

Your store’s interior needs shelving, displays, and decor to create an inviting shopping experience. Store fixtures and design elements can cost between $5,000 and $30,000.

Buying in bulk for a physical store requires a significant investment. Depending on your store size and style, an initial inventory purchase can range from $5,000 to $50,000.

Hiring employees means factoring in salaries, training, and daily operational expenses. If you start small, you may only need one or two employees, costing around $2,000 to $6,000 per month.

Many first-time store owners overlook certain expenses. Some hidden costs include:

• Business registration and legal fees: Setting up an LLC or corporation can cost $50 to $500.
• Returns and refunds: Handling product returns may lead to additional shipping and restocking costs.

Yes, but you’ll need to be strategic with your spending. A limited budget means focusing on cost-effective methods like print-on-demand services, which eliminate the need for bulk inventory. You can also save money by using secondhand equipment and fixtures if you plan to sell in-person or at pop-up events. 

For branding, consider DIY logo design and affordable website-building platforms instead of hiring professionals.

Marketing doesn’t have to be expensive either. Social media platforms like Instagram and TikTok offer free exposure if you create engaging content and connect with potential customers. Influencer collaborations and organic growth strategies can help you gain traction without costly ads.

• Start lean and scale gradually – Begin with a small product line to test the market before expanding.
• Use budget-friendly suppliers – Look for wholesalers or dropshipping options that require minimal upfront investment.
• Prioritize essential expenses – Spend on high-quality materials and branding elements that will impact customer perception the most.
• DIY where possible – Design your own logo, create your own website, and handle social media marketing yourself to save money.
• Leverage free marketing channels – Focus on organic reach through social media, email marketing, and word-of-mouth instead of paid ads.

Negotiate with vendors – Some suppliers may offer discounts for small businesses or flexible payment options.