Our Blog

To reach a great level of customer conversions, dropshipping businesses need to constantly be fueled with pinpoint converting marketing strategies. These will make it possible for dropshippers to advertise the products they’re passionate about and transmit their brand’s message while at the same time targeting their buyer persona. The inspiration behind this concept comes from CEO and keynote speaker Adele Revella, who claims that “effective messaging emerges at the intersection of what your buyers want to hear and what you want to say.” To put it simply, as stated before, as a business owner, you need to be able to not only sell what customers want but meet them halfway by creating a product you’ll also feel proud of and excited to offer. That being said, Facebook ads for dropshipping are one of your best chances to achieve that goal. Between the years 2009 and 2021, Meta’s advertising platform experienced a staggering growth rate - from US$700 million to US$114 billion in the span of only eleven years. Find more statistics at Statista By 2022, that last revenue has already surpassed and reached US$135 billion, with a projection that the social platform will earn an advertising revenue of up to US$200 billion by 2026. Having these incomes in mind, you can easily imagine just how massive the Facebook advertising community is.  In the following sections of this article, we’ll dive deep into the reasons why Facebook advertising has become one of the most effective advertising paid channels, investigate all the ad types this platform offers, and of course, provide you with a step-by-step guide on how to create and run converting Facebook ads for your dropshipping store.

TikTok is no longer just a regular social media app offering your typical internet entertainment. With its particularly large social network of currently over 700 million users, as shared by Statista, the platform is often consulted by people as it has been noticed to frequently be the birthplace of numerous fashion trends and fads. Find more statistics at Statista Despite the usual TikTok advertising tips and tricks, a vital part of building a successful TikTok community is your TikTok bio. Why do you wonder? Well, the bio is among the first things customers will see when opening your account and most likely build on it their expectations of your store. Therefore, we’ve put together a bunch of TikTok bio examples as well as a short TikTok bio writing guide to land you a hand in creating a thriving TikTok audience. Recommended reading: TikTok ad examples for dropshipping

In today’s day and age, it’s almost impossible to be an internet user that hasn’t made at least one single online purchase. We say this because even if users don’t go on the internet with the particular goal of buying something, it’s more than likely that they’ll come across a shopping ad one way or another. Having said that, Google Shopping Ads are easily one of the most efficient ways to increase both your eCommerce and mCommerce sales and redirect a substantial number of internet visitors to your fashion store’s website. As of January 2022, Google has generated 61.4% of the total search queries in the US, alluding to the engine’s enormous network of users that can be targeted via Google Shopping Ads. In this guide, we’ll go over everything you need to know about these ads, including a complete tutorial on how to create your first Google fashion ad campaign, examples of clothing ads, and strategies for maximizing your profit gains.

After its inception in 2010, Instagram became known as a fierce advertising platform, competing in the same race as Facebook, and attracting a large number of entrepreneurs in search of product promotion. Soon, dropshipping on Instagram turned into an inevitable part of every dropshipper’s business plan. The platform’s rise in popularity is proven by multiple research sources, such as Statista, according to which as of 2022, the Meta-owned social network has registered 1.28 billion monthly users worldwide, and it’s forecasted to accumulate 1.44 billion users by 2025.  Find more statistics at Statista These statistics make Instagram one of the best social media apps for advertising as the audience you can reach out to is almost unlimited and it offers dropshippers a plethora of powerful marketing methods that cover the 5cs of marketing despite the paid clothing ads, among which are the Instagram shoutouts.  In order to shred some light on these shoutouts, in the next sections of the article, you’ll have the chance to find the answers to the most frequently made inquiries regarding the Instagram shoutouts, get an idea of how they look like, discover a few tips on how to start working with your favorite Instagrammers, and learn how to advertise your online boutique.

As we study the evolution of marketing, we can observe admirable progress, allowing the activity as a whole to develop impressive strategies never seen before in the business world. With traditional advertising more and more often put on the back burner, it has given space for new forms of product promotion to be created, offering businesses a fresh perspective on how to achieve marketing tactics that’ll pay off in the long run.  Such a novel advertising approach is affiliate marketing which was introduced in 1989 but didn’t take the world by storm until the mid-1990s and 2000s. Nowadays, with a quick internet search, people can stumble upon an abundance of eCommerce companies that run affiliate programs. Nevertheless, out of all types of such programs you might run into, the high-ticket affiliate programs are the real deal. That being said, sit back, relax, and let us walk you through the process of affiliate marketing, give you the gist of how high-ticket affiliate programs are different and better than the rest and give you a wide enough collection of such programs to select from.

For some time now, Facebook advertising has been enjoying the status of a ‘must-strategy’ in the retail business, tempting all kinds of retailers, including dropshippers, to invest in social media marketing, whether it's omnichannel or multichannel. With close to 60 billion USD in advertising revenue generated in the US alone, it’s no wonder why this platform is the place to be.  In order to enjoy the desired favorable outcomes, Facebook advertising requires investing some effort and work. Research and competitor analysis are also important, landing dropshippers a hand in creating Facebook ads for dropshipping that’ll stand out from the crowd. Nevertheless, Facebook’s ad-building platform, the Ads Manager, provides you with much-necessary assistance by supplying you with a plethora of tools, among which are the so-called Facebook ad metrics.

When it comes to creating eloquent, picturesque images for whatever occasion, it doesn't matter how flawless your camera lenses are as there’s always going to be something in need of retouching. Whether you want to crop the picture, brighten the colors, fix face imperfections, or remove objects, you’ll have to make some touch-ups here and there that can’t be applied by your camera. Depending on the things that might require mending, you may need more assistance than the one offered by your phone’s already-incorporated editing program. This is where photo editor apps come in handy.  As claimed by Statista, in 2024 the app market is estimated to reach over 500 billion USD with an annual growth rate of 8.83%. To that revenue, the photo and video segment is projected to contribute 14 billion USD. These numbers suggest that photo editing apps are downloaded by people in significant numbers, being used not only for personal but also for business purposes. For example, the fashion eCommerce market has been showing a great demand for editing software, thus making these apps a popular marketing tool among online fashion retailers, particularly for clothing dropshipping stores.

Running a clothing dropshipping store on Amazon and eBay can be significantly simpler if you invest in incorporating top-performing keywords throughout your content, especially in your product listings. This is how as a dropshipper on these platforms, you can make millions each year in sales. In order for you to start making notable profit gains as well, keyword research is an absolute necessity. If you do dropshipping on Amazon or dropshipping on eBay, you know about the constant battle you are in with other well-established sellers. In order to stand out in these marketplaces, the keywords that you’re targeting with your store are crucial. They give your customers an insight into your fashion store, and more importantly, they provide them with information about the merchandise you’re selling. Therefore, it’s essential to stay constantly posted about the keywords your clients prefer to use when searching for your products online. By investing some effort in your keyword research, you can increase your online sales considerably and expand your customer network. Not to mention that keywords play a major role in optimizing your dropshipping store and giving it increased visibility on the SERPs. As a result, by choosing the right keyword combinations, your online clothing store can be positioned high on the search results and your fashion products can attract the customers you’re targeting much easier. In this article, we provide you with Amazon and eBay keyword tools that’ll offer you assistance in generating lucrative keywords to target with your dropshipping store. We’ve gathered some of the best tools that, depending on which platform your store is based on, you can incorporate in your SEO strategy, hence, giving your clothing store the necessary nudge and transforming it into a highly profitable apparel business.