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ECommerce email marketing is a powerful marketing tool that you can utilize as an eCommerce business owner to drive sales to your store. ECommerce email marketing is defined as a sales and marketing strategy when a business is sending promotional emails to its audience to encourage conversation, inspire, increase engagement, and keep its customers up to date on the brand, and with that, implement the 5cs of marketing.

According to a report by Nielsen, fashion is the category that is among the top 3 most purchased categories in all regions across the globe. Moreover, more than 50% of online shoppers claimed to purchase at least one fashion item online in the Asia Pacific, North America, Western Europe, and Eastern Europe in 2021. This clearly implies that starting up or owning a fashion eCommerce store can mean a profitable business opportunity if done well. Having a quality website is one of the most important things to ensure you have when you are starting up your eCommerce fashion business. 85% of shoppers claim that it is a highly important factor as they form an opinion about a website just within 50 milliseconds. For this reason, it is inevitable that you are using a reliable CMS (Content Management System) that allows you to tailor the theme of your online store both to your fashion assortment and your targeted audience. For example, Shopify, which in 2021 was in the top 3 CMSs allows users to create high-quality and responsive traditional and dropshipping eCommerce stores alike. In addition, many dropshipping suppliers offer nowadays automated solutions to integrate your Shopify store with their inventories. For instance, BrandsGateway supplies customers with a convenient Shopify App that takes care of everything regarding the setup of their clients' storefronts. The platform hosts and runs over 500,000 active stores today that have collectively driven over 40 million USD in sales. During 2019 the global eCommerce market grew by 21% in sales but those businesses that have been built on Shopify experienced a 50% increase in eCommerce sales. Moreover, over 50% of customers that made a purchase through a Shopify-operated website will be returning to make at least one additional purchase in the future. All there show that Shopify could be a great go-to option when it comes to picking your CMS for your eCommerce store. In this article, we will list the best Shopify themes that you can use as a fashion eCommerce business owner to excel in the important area of Shopify web designs.

As a dropshipper you don't need to take care of holding and handling inventory, fulfilling and shipping orders so you can concentrate on creating a stellar marketing plan. Due to the fierce competition in the eCommerce market, you have to put a lot of emphasis on reviewing and analyzing the 5 C's of marketing and adjusting your marketing strategy accordingly to stay in the competition. To be able to be one step ahead of your competition it is important that you utilize the new and trending platforms and techniques that they're likely not using yet. This will allow you to differentiate your brand and store from your competitors'. In this article, we'll explain how you can promote your dropshipping store on Instagram in order to drive more sales and achieve your goals as a dropshipping store owner.