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Sunglasses represent essential accessories that can effortlessly pull up any look together. Having been available in a large number of designs and forms, nowadays they’re some of the most versatile fashion products worn by people of all ages. Despite being highly fashionable, their popularity is also a result of the fact that they provide an extra layer of protection for our eyes against the harmful effects of UV rays throughout all seasons of the year. Thus, a good pair of shades doesn’t only give people a stylish look but also shields them from the damaging consequences of the sun. Being mindful of this, selling sunglasses in your online boutique can bring you quite a few advantages, particularly if you offer not any kind of shades, but branded shades. In the following sections of this article, we’ll elaborate on the topic of dropshipping designer sunglasses, give you tips to be aware of when discussing business with a supplier, and provide you with examples of the most popular designer sunglasses brands your dropshipping store should be supplied with.

Did you know that online fashion businesses tend to frequently get into collaborations with one another? This is because by joining their forces, they can hit their goals more easily and effectively. In addition, by working together, they can also enjoy many more benefits in comparison when doing the job independently. In the eCommerce world, you’ll often come across such companies that depend on each other since it helps them to increase their online sales and generate larger profits. This is known as B2B2C eCommerce where two companies get into a partnership in order for their businesses to continue growing faster and experience greater productivity. You can learn more about this cooperation in this dropshipping case study. But you may still wonder what does exactly this model involve and what does it take to make such cooperation happen? In the following sections we’ll go through all the questions you’re probably eager to know the answers to and supply you with detailed information that’ll clear up any confusion you might be facing with. We’ll get into the meaning of the B2B2C model, look through the differences between this type of business and the B2B and B2C models, unfold the advantages of B2B2C eCommerce, and delve into an example of what a B2B2C business looks like.

Advertising is one of the main strategies that allow dropshipping store owners to introduce their product collections and get in touch with their customers. Without it, it’s very unlikely for their dropshipping stores to reach out to a larger audience and expand their business to bigger markets. Just like Steuart Henderson Britt remarked, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Having this quote in mind, advertising, and especially social media marketing, helps you bring your store to the surface and increase your brand awareness. With Facebook generating over 100,000 million USD in ad revenue in 2021, it suffices to say that this social platform is among the most used apps for promoting purposes. It allows dropshippers like yourself to create appealing Facebook ads for dropshipping and run them simultaneously on both Facebook and Instagram and as of recently, even on TikTok.  Find more statistics at Statista However, just like with any other type of marketing, you’ll have to incur fees in order for your ads to be displayed across the internet. One way that Facebook assesses your ad costs is through the CPM measure, one of the many Facebook ad metrics. The lower your CPM is, the more money you save. In this article, we’ll define Facebook CPM and teach you how you can calculate it. But most importantly, we’ll furnish you with 15 tips that’ll assist you on how to lower it and prevent it from increasing.