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ECommerce email marketing is a powerful marketing tool that you can utilize as an eCommerce business owner to drive sales to your store. ECommerce email marketing is defined as a sales and marketing strategy when a business is sending promotional emails to its audience to encourage conversation, inspire, increase engagement, and keep its customers up to date on the brand, and with that, implement the 5cs of marketing.

Due to the convenience and the around-the-clock availability of online purchases, eCommerce is attracting more and more consumers around the globe. According to Statista, there will be a total of 2.14 billion online buyers worldwide by the end of 2021. If we take into consideration that the world's population is projected to reach 7.87 billion by the end of the same year we can safely assume that roughly 27% of the whole population is purchasing goods and services online. This percentage is expected to continue to rise in the upcoming years which means a growing market for eCommerce retailers. But on the other hand, there are more and more players on the market as well due to the opportunity it provides. The dropshipping market was valued at 128 billion USD in 2020 and is projected to grow with a 32% rate year on year between 2021 and 2026. This indicates that the competition is going to grow and get more intense in the years ahead. In order to be able to grow your business in this marketplace, it is important that you tailor and implement a digital marketing strategy. A well-balanced digital marketing strategy should involve a wide spectrum of eCommerce marketing tools but when it comes to a "face-to-face" conversation with the customers you will want to use eCommerce newsletters. As we all know, returning visitors are a great asset to any eCommerce business, and what would be the best way to bring them back to your website than emailing them directly about the newness that is happening at your business? In this article, you can read about the importance of eCommerce newsletters and tips on how to create an attractive newsletter for your dropshipping store.

We won't start this article with the cliché saying “Content is King”, but we will say that content marketing plays an instrumental part in building and growing a reputable dropshipping business. For that reason, we gathered these 10 content marketing ideas that can help you in reaching new customers, and, ultimately, boosting your online sales. If you check the most successful online stores you will realize that they invest in content marketing as a way to build a recognizable and reputable brand. They share quality informative content with their audience and make efforts to update it regularly. The benefits of investing in creating premium content are numerous - more store traffic, a bigger reputation, and more sales. There are different types of quality content that you can publish as well as different types of marketing strategies such as omnichannel vs. multichannel. In this article, we will share 10 content marketing ideas that your dropshipping store can benefit from. Website articles are appreciated by your customers, website visitors, and Google. When you provide quality content, customers usually don’t bounce from your website because they continue to read. Google crawlers notice their behavior and they rank your website higher in the search rankings. If you are ranked higher, you will get more traffic, which will bring more sales to you. We’ve gathered different examples from other online stores that can help you throughout this process.