Oct
04
How to Create an Attractive Newsletter for your Dropshipping Store
Due to the convenience and the around-the-clock availability of online purchases, eCommerce is attracting more and more consumers around the globe. According to Statista, there will be a total of 2.14 billion online buyers worldwide by the end of 2021. If we take into consideration that the world's population is projected to reach 7.87 billion by the end of the same year we can safely assume that roughly 27% of the whole population is purchasing goods and services online. This percentage is expected to continue to rise in the upcoming years which means a growing market for eCommerce retailers. But on the other hand, there are more and more players on the market as well due to the opportunity it provides. The dropshipping market was valued at 128 billion USD in 2020 and is projected to grow with a 32% rate year on year between 2021 and 2026. This indicates that the competition is going to grow and get more intense in the years ahead.
In order to be able to grow your business in this marketplace, it is important that you tailor and implement a digital marketing strategy. A well-balanced digital marketing strategy should involve a wide spectrum of eCommerce marketing tools but when it comes to a "face-to-face" conversation with the customers you will want to use eCommerce newsletters. As we all know, returning visitors are a great asset to any eCommerce business, and what would be the best way to bring them back to your website than emailing them directly about the newness that is happening at your business? In this article, you can read about the importance of eCommerce newsletters and tips on how to create an attractive newsletter for your dropshipping store.