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With an estimated 3.96 billion users globally, the world has been revolving around social networks for a long time now, a fact that comes as no surprise anymore. They’ve gained a dominant role in our private lives and have become an essential tool in the business world, especially in the eCommerce section, giving entrepreneurs a new, more innovative, and exceptionally cost-effective advertising strategy. With a global revenue that amounts to 4 billion USD, the social platforms undoubtedly had played a significant role in pushing the eCommerce industry to reach that number. Since their creation, promoting products and generating sales has never been easier. One app has been assisting dropshipping business owners particularly in growing their companies and setting them up for incredible success. With an astounding 78% of marketers relying on Instagram for publicity, this social networking service has been breaking records in the number of users that get registered each year. Taking the advantage to expand their customer base, dropshippers have been making the most of the app to promote their products and boost sales through the roof. The Instagram story feature appears to be a favorite among business account users, especially among those working in the fashion industry, helping them drive enormous traffic on their websites considering the fact that up to 70% of all users visit the story section on a daily basis.

Getting to know the world of YouTube ads is one of the smartest ideas if you’re running an online business or if you’re planning on running one. Whether you’re a dropshipper that wants to wider its audience, an online boutique that wants to increase its engagement and boost sales or you’re just preparing your penetration strategy, using YouTube ads as means of promotion will greatly contribute to your overall success. Let’s be honest! Online platforms like YouTube, Facebook, Instagram, Pinterest, Twitter, and others are some of the most used services for bolstering the imprint your business makes and advancing the engagement rates with your potential clients. In fact, these platforms serve as a natural habitat for the millions of ads generated daily. YouTube isn’t any different. As part of the Google Ads platform, YouTube Ads uses practically the same interface and offers a somehow familiar experience if you’ve previously used the Google Ads platform for the promotion of your business. Needless to say, it’s far more suited for beginners rather than Facebook, per se. It’s a fact that many businesses are turning to Facebook in order to reach their desired results. However, Facebook has become a bit overbearing with its constant change of policies due to numerous issues that arose through the years. So, in order to evade this constant turmoil, many marketers changed their game and started using YouTube as their main platform for ads. In this article, we’re going to cover the topic of YouTube ads, how they actually work, and how to find their best use in order to generate results. Therefore, if you’re interested in finding out this and a bit more, you’ve come to the right place. Read on!

In order to keep up with the latest Gen Z and millennial purchasing trends in the eCommerce market, entrepreneurs would have to continuously get updates on the current situation and market movements. There are numerous ways of how this might be performed and one of them is by attending eCommerce conferences. In essence, these types of events will always be the perfect spot where young entrepreneurs can hear all sorts of motivational speeches from some of the greatest leaders in the eCommerce world, learn a thing or two on how to manage and maintain their presence on the market and discuss new and emerging technologies. Additionally, they can also bring numerous opportunities for networking which can help in the process of growing your business and harnessing innovation. With all this said, let’s make an overview of the most engaging conferences and seminars for the rest of 2024 and the following 2025.