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Email marketing has shown to be an exceptional sale-boosting strategy for online businesses such as dropshipping stores. And if your store is built with Shopify, you’d be surprised by how massive the amount of Shopify email marketing apps you’ll come across. In 2024 the email marketing revenue on a global scale is anticipated to surpass US$ 12 billion and has a profit expectancy of over US$ 17 billion by 2027. These massive income predictions prove that email marketing truly does work! And if you still aren’t convinced, let’s go over a few more statistics together: 79% of millennials and 57% of Gen Z-ers have responded they like receiving emails from brands, states a 2022 survey conducted among US customers (Statista). 59% of interviewees said marketing emails have had an influence on their purchases (Salecycle). For every $1 you spend on your email marketing campaign, the average return on investment comes to around $36 (Litmus). Do we have your attention now?  In the next sections, we’ll take the time to shed light on the reasons why email marketing is an expense worthy of your money and that in fact, you don’t need to spend anything at all at the beginning as there are plenty of Shopify apps you can use free of charge. We’ll be presenting you the absolute best and most popular Shopify email marketing apps you can easily install in your store and get to work immediately. We also recommend: Best Dropshipping Shopify Apps Best Shopify Live Chat Apps Best Shopify SEO Practices Best Shopify Dropshipping Themes Ultimate Shopify Dropshipping Guide

As it’s the case with most social networks nowadays, TikTok has grown into a massive media platform used as a breeding ground for both paid and organic advertising campaigns. It quickly outshone major apps such as Snapchat and Twitter and got extremely close to giants Facebook, Instagram, and Youtube in terms of monthly active users, reaching over 1,000 in January 2023.  Find more statistics at Statista This made TikTok a dangerous competitor for the Meta platforms and the rest of such networks as their abilities to offer advertising services were severely compromised. Online store owners, including clothing dropshipping suppliers, didn’t think twice about taking advantage of the platform’s vast exposure and soon gave a shot at creating TikTok commercials.  But as with every creator out there, it often happens for ad ideas to get out the window and we might need a little bit of inspiration to get them back in. To help you stimulate your creativity, we’ll go over a few TikTok ads examples with a fine-tooth comb and learn how to promote on TikTok and what exactly makes these ads work well and drive plenty of engagement.

Dropshippers like yourself often feel intense frustration when researching potential eCommerce platforms where they could grow their businesses. At one point during your investigation, chances are you came upon Shopify and eBay, both so similar in some sections yet so different in others.  While Shopify is recommended by many if your goal is to create and manage a website from scratch, eBay is said to be more appropriate for those who want to avoid such a responsibility and focus on selling only. However, there’s so much more to mention about these platforms than what people are saying.  Having access to well-curated information about these dropshipping marketplaces is of paramount importance when exploring their features and services. Accordingly, we’ve produced a full guide on Shopify vs. eBay to get you out of the loop and help you come off the fence.