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To reach a great level of customer conversions, dropshipping businesses need to constantly be fueled with pinpoint converting marketing strategies. These will make it possible for dropshippers to advertise the products they’re passionate about and transmit their brand’s message while at the same time targeting their buyer persona. The inspiration behind this concept comes from CEO and keynote speaker Adele Revella, who claims that “effective messaging emerges at the intersection of what your buyers want to hear and what you want to say.” To put it simply, as stated before, as a business owner, you need to be able to not only sell what customers want but meet them halfway by creating a product you’ll also feel proud of and excited to offer. That being said, Facebook ads for dropshipping are one of your best chances to achieve that goal. Between the years 2009 and 2021, Meta’s advertising platform experienced a staggering growth rate - from US$700 million to US$114 billion in the span of only eleven years. Find more statistics at Statista By 2022, that last revenue has already surpassed and reached US$135 billion, with a projection that the social platform will earn an advertising revenue of up to US$200 billion by 2026. Having these incomes in mind, you can easily imagine just how massive the Facebook advertising community is.  In the following sections of this article, we’ll dive deep into the reasons why Facebook advertising has become one of the most effective advertising paid channels, investigate all the ad types this platform offers, and of course, provide you with a step-by-step guide on how to create and run converting Facebook ads for your dropshipping store.

Having trouble connecting with customers? Experiencing too many dropshipping cart abandonments? You’re not able to convert visitors into loyal buyers? We might have a way to get you out of those problems and make your online clothing dropshipping store a magnet for shoppers - we propose creating an ‘About Us’ page! In most cases, in order for customers to feel comfortable buying from eCommerce stores, and for that matter from physical stores as well, they usually seek some type of reassurance of the products’ quality and the store’s credibility, whether it’s in the form of reviews or recommendations. Research confirms our suspicions by reporting that out of 1,000 questioned shoppers, 81% put trust as a deciding factor in their purchasing decisions. In these types of situations, ‘About Us’ pages can perform wonders. A well-written ‘About Us’ page with a good structure and engaging visual elements can easily leave a great impression on your customers. In that way, they’ll perceive your dropshipping store as a reliable place to do their shopping.  Today, we’ll be helping you in creating a rich ‘About Us’ page that’ll elevate your dropshipping sales and build you a stronger relationship with your customers.

Shift4Shop and Shopify are two of the most popular eCommerce software, with the former hosting over 200,000 customers and the latter operating across close to 2,000,000 online stores globally. Both provide dropshippers, with broad-ranging collections of web-building tools and features as well as full-time support in running their businesses. When it comes to choosing which one to base your dropshipping store on, it can become a little bit overwhelming. On one hand, as previously specified, Shif4Shop has hundreds of thousands of satisfied customers with over 3 billion in annual transactions, as stated on their website. On the other hand, Shopify is currently ranking in the top four leading eCommerce platforms since July 2022.  Having said that, it’s challenging to rule out which one is better than the other. Therefore, we’ve prepared the ultimate Shift4Shop vs. Shopify comparison to give you an idea of what each platform offers, what unique features they possess, and what differences can be spotted.