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Paid advertising is regarded as a pivotal strategy for many dropshipping businesses seeking to improve their online presence. Digital advertising platforms Facebook and Google are among the top choices for running paid ads, both offering a unique set of features and targeting options that can help dropshipping stores reach their desired audience.  That being said, let’s do a thorough comparison of running Facebook vs Google ads by analyzing their targeting options, ad formats, cost structures, tracking tools, and more.

As the market of online stores becomes increasingly crowded, offering a personalized shopping experience can set your fashion business apart.  An Epsilon study reveals that up to 80% of customers are more inclined to make a purchase from brands that offer such an experience. The reason for such a high number? With all of the tech advances going on, nowadays, customers expect online shopping to be tailored to their preferences more than ever.  This expectation has evolved from the desire for a shopping experience that not only understands their style and preferences but also anticipates their needs, offering a level of service that feels both intuitive and exclusive.  As a result, online retailers who can provide this level of personalization are more likely to win customer loyalty and repeat business. In this article, we delve into 9 innovative strategies to create a personalized shopping experience for your online fashion store.  Let’s get started!

Choosing an eCommerce platform for your dropshipping business can be a daunting task, especially when faced with two powerhouses like Wix and BigCommerce. With each platform having its strengths and weaknesses, making such a decision shouldn’t be rushed but rather well thought out. Today, we get to compare their features, pricing plans, design capabilities, hosting services, and support systems as well as their SEO tools and app markets. In this way, hopefully, we provide you with a clear picture of what Wix and BigCommerce can offer your dropshipping store.