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Marketing

Facebook vs. Instagram Ads: Which Ones Take the Lead in Paid Advertising?

Posted by Nedina Gjorgjieva | February 22nd, 2024
In paid advertising, where every click and view can turn into a potential sale, choosing the right platform for your ads can feel like a tough choice.  Within the blink of an eye, Facebook and Instagram have evolved from simple social media apps used to communicate with acquaintances and share personal moments to powerful marketing tools used to promote businesses and earn big profits. For years now, both have been keeping a steady position in the top 5 most popular social networks, serving millions of users daily and providing marketers with access to diverse demographics. Find more statistics at Statista But here's the million-dollar question: between Facebook, with its vast user base and detailed targeting options, and Instagram, known for its high engagement rates and visually appealing content, which one leads the charge in paid advertising? In this Facebook vs. Instagram ads comparison we unpack everything - from targeting audiences to ad formats. By the end of this article, you'll have a clearer picture of which platform can best meet your dropshipping store’s marketing goals.  So, grab a cup of coffee, and let's unravel the mystery together. Check out: Facebook vs. Google Ads 

eCommerce

Dropshipping vs. Print-on-Demand: Which One is the Better Business Model?

Posted by Nedina Gjorgjieva | February 21st, 2024
If you're at the crossroads of choosing between dropshipping and print-on-demand (POD) as your go-to business model, you're not alone.  Both models have been making waves in the eCommerce market, offering unique paths to retail success without the hassle of traditional inventory management. But when it comes down to choosing between dropshipping and print-on-demand, which one takes the crown? So, stick around as we're diving deep into the heart of both models to help you figure out which route could be your ticket to eCommerce stardom. Check out: eCommerce vs retail

Dropshipping

What is Voice Commerce and How It Will Benefit Your Dropshipping Store?

Posted by Nedina Gjorgjieva | February 20th, 2024
Gone are the days when we solely relied on keyboards and screens—now we can simply tell a device what we need, and it takes care of the rest. Voice commerce is the new frontier where shopping meets technology like never before. And if you're in the dropshipping industry and own an online business, it's time to perk up your ears.  Voice commerce is streamlining the way people shop, offering convenience, speed, and a personalized shopping journey, making it a valuable tool for dropshipping stores looking to enhance customer service. In the U.S. alone, in 2022 have been registered over 140 million voice assistant users, a number expected to surpass 157 million in 2026 (Statista).  Out of those users, it appears that up to 60% of online shoppers have been making eCommerce purchases through voice search daily or weekly (OnlineDasher). That being said, today, we'll look at: how voice commerce works who's using voice commerce the pros and cons of voice commerce how voice commerce could be a game-changer for your dropshipping business. Ready? Let's get started!

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