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ECommerce email marketing is a powerful marketing tool that you can utilize as an eCommerce business owner to drive sales to your store. ECommerce email marketing is defined as a sales and marketing strategy when a business is sending promotional emails to its audience to encourage conversation, inspire, increase engagement, and keep its customers up to date on the brand, and with that, implement the 5cs of marketing.

According to a report by Nielsen, fashion is the category that is among the top 3 most purchased categories in all regions across the globe. Moreover, more than 50% of online shoppers claimed to purchase at least one fashion item online in the Asia Pacific, North America, Western Europe, and Eastern Europe in 2021. This clearly implies that starting up or owning a fashion eCommerce store can mean a profitable business opportunity if done well. Having a quality website is one of the most important things to ensure you have when you are starting up your eCommerce fashion business. 85% of shoppers claim that it is a highly important factor as they form an opinion about a website just within 50 milliseconds. For this reason, it is inevitable that you are using a reliable CMS (Content Management System) that allows you to tailor the theme of your online store both to your fashion assortment and your targeted audience. For example, Shopify, which in 2021 was in the top 3 CMSs allows users to create high-quality and responsive traditional and dropshipping eCommerce stores alike. In addition, many dropshipping suppliers offer nowadays automated solutions to integrate your Shopify store with their inventories. For instance, BrandsGateway supplies customers with a convenient Shopify App that takes care of everything regarding the setup of their clients' storefronts. The platform hosts and runs over 500,000 active stores today that have collectively driven over 40 million USD in sales. During 2019 the global eCommerce market grew by 21% in sales but those businesses that have been built on Shopify experienced a 50% increase in eCommerce sales. Moreover, over 50% of customers that made a purchase through a Shopify-operated website will be returning to make at least one additional purchase in the future. All there show that Shopify could be a great go-to option when it comes to picking your CMS for your eCommerce store. In this article, we will list the best Shopify themes that you can use as a fashion eCommerce business owner to excel in the important area of Shopify web designs.

The global eCommerce retail market is projected to grow further in the upcoming years and reach 6.38 trillion USD by the end of 2024. This shows that there is a constantly growing consumer interest in purchasing goods and services online, but with growing demand comes growing supply as well. As WP Forms reports, there are 12-24 million eCommerce websites worldwide with more and more being created every day but only approximately 1 million of these are making more than 1000 USD a year which is a sign of a highly competitive market. For this reason, it is vital for both B2B and B2C companies to create and execute a marketing plan that will set them apart from the competition. B2B businesses also have similar marketing tools in their hands as their B2C counterparts including affiliate marketing. Using affiliate marketing as a tool is definitely a trend worldwide that is projected to account for 7.4 billion USD in 2021 in the US alone. In this article, affiliate marketing will be explained in detail so you can understand the difference between the dropshipping and affiliate business model. Moreover, you will get a list of ten eCommerce companies that offer affiliate programs to other companies or individuals operating in the eCommerce and dropshipping industry.