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BrandsGateway's network of dropshippers and wholesale buyers is expanding at a fast pace, and we are enthusiastic about sharing their stories filled with experiences and lessons learned to those looking at pursuing a dropshipping business. This success story is dedicated to a dropshipper who joined BrandsGateway's network of dropshippers in 2020, prior to the pandemic taking hold across the globe. We asked this dropshipper about the decision to start a dropshipping business, more specifically for selling branded apparel and accessories supplied by BrandsGateway, about his challenges and plans for the future. [dropshipping_page_cta] 1. Could you tell us more about yourself and your dropshipping business? Were you pursuing a different career path before this? What made you decide to get into the dropshipping industry in the first place? I started my company in France approximately one year ago. With a bit of money and through contacts I have in Italy, I decided to buy clothes stocks. At first, I started an offline retail business but unfortunately, because of Covid-19, I didn’t have much success, as people were quickly turning to online shopping. Then I moved to Italy and started selling to Switzerland but very soon another lockdown was imposed and the borders between the two countries were closed for 6 months. This is when I decided to dedicate myself to starting an online business, so I turned to the dropshipping model.

When you’re in the dropshipping business or are just starting off, you have to first understand how this business model works and keep educating yourself on new ways to improve your venture. As there is high competition among dropshippers to succeed, it’s important to put time and effort into becoming the best business owner you can be. Fortunately, you can find plenty of dropshipping resources that can enrich your knowledge - from dropshipping blogs and forums to eCommerce podcasts and online dropshipping courses. This article will introduce you to the best dropshipping resources for your level, regardless of whether you are a beginner or have years of experience in the field.

Promotion is one of the key elements that every owner of a dropshipping store needs to introduce into their strategy in order to additionally boost their venture. Nowadays, companies are investing colossal sums of their resources so that they can boost their game in terms of marketing. When speaking of dropshipping, it is needless to say that promotion and marketing activities are the core pillars of growing a successful store. Moreover, due to the low entry capital related to opening a dropshipping store, entrepreneurs need to reallocate that money into structuring an extensive promotion strategy that will ultimately lead to higher profits. Therefore, as a dropshipper, your main focus should be placed around marketing strategies that will raise your brand awareness, boost your website traffic, and improve your eCommerce bounce rate. There are multiple ways of executing the perfect marketing strategy and reaping the fruits afterward. Of course, depending on your niche you should choose the intended business platform in order to get the most out of the promotion campaigns. In some previous articles, we have covered ways of promoting business with Instagram ads for dropshipping together with helpful business Instagram captions and shared some TikTok advertising tips and tricks along with useful TikTok bios. In this article, we are going to focus on Google’s famous platform for promotion - Google Ads, and explain how you can create a successful Ads campaign and maximize your dropshipping store outcome.