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The number of eCommerce marketing tools available at hand today and the possibilities they’re offering might be overwhelming for everyone who owns a dropshipping business, regardless of them being new or experienced in the field. Today’s business owners are provided with endless options and ways to measure their store’s traffic and track how their marketing efforts are performing. So, sometimes, it can be hard to pick out the most important dropshipping KPIs to focus on. When it comes to measuring the health and progress of your dropshipping store, all of the data that’s collected on your store can be a treasure It can show how you get traffic on your website and how your customers are behaving when they visit your store. These details can enable you to make informed decisions on improving your store's performance thus increasing your sales. To put it simply, if you aren’t tracking your performance based on the data that’s being collected on your dropshipping business, you can end up missing out on the opportunity to measure how well your strategies are working. Although most dropshipping business owners are utilizing the data they’re collecting, there are still some that are missing out on this valuable information. In fact, studies show that up to 73% of data that is collected by companies goes unused for analytics. It’s important to know that, if you don’t read, understand, and apply the data you’ve collected properly, it can cost your business vast amounts in the long run. It can result in lower efficiency, lost business opportunities, and future issues when dealing with unhappy customers. In this article, you’ll be introduced to the most essential dropshipping KPIs that you should be measuring, analyzing, and implementing in order to drive your store to success.

It is not easy to keep up with purchasing trends across the ever-changing digital landscape when you are running a dropshipping business. However, as consumer buying habits shift, they create unique opportunities for brands and companies to leverage growth. If dropshipping businesses could only follow a single trend for the next few years, they should track millennial purchasing trends. Millennials were born between 1982 and 1996. The oldest millennials just turned 40 now and they are at the peak of their careers, making them the ideal purchasing demographic. Besides their growing buying power, their ability to influence trends even during technological and economic disruptions makes millennials a unique cohort. This article explores the top ten millennial purchasing trends to help you as a dropshipping business owner identify new opportunities for business growth and get actionable tips to leverage them.

BrandsGateway is proud to announce the arrival of two major luxury brands to its catalog - Givenchy and Gucci. With this novelty in its luxury portfolio, the company has once again cemented its position as the leading wholesale and dropshipping supplier of luxury brands on the market. Gucci is the Italian fashion house known for reinventing fashion, especially under the creative lead of Alessandro Michele. The fashion of the 21st century got a whole new modern approach and Gucci is the one to take the blame. Innovation, progression, and eclecticism are what this fashion house represents together with an accent to the exceptional Italian craftsmanship.