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As we study the evolution of marketing, we can observe admirable progress, allowing the activity as a whole to develop impressive strategies never seen before in the business world. With traditional advertising more and more often put on the back burner, it has given space for new forms of product promotion to be created, offering businesses a fresh perspective on how to achieve marketing tactics that’ll pay off in the long run.  Such a novel advertising approach is affiliate marketing which was introduced in 1989 but didn’t take the world by storm until the mid-1990s and 2000s. Nowadays, with a quick internet search, people can stumble upon an abundance of eCommerce companies that run affiliate programs. Nevertheless, out of all types of such programs you might run into, the high-ticket affiliate programs are the real deal. That being said, sit back, relax, and let us walk you through the process of affiliate marketing, give you the gist of how high-ticket affiliate programs are different and better than the rest and give you a wide enough collection of such programs to select from.

For some time now, Facebook advertising has been enjoying the status of a ‘must-strategy’ in the retail business, tempting all kinds of retailers, including dropshippers, to invest in social media marketing, whether it's omnichannel or multichannel. With close to 60 billion USD in advertising revenue generated in the US alone, it’s no wonder why this platform is the place to be.  In order to enjoy the desired favorable outcomes, Facebook advertising requires investing some effort and work. Research and competitor analysis are also important, landing dropshippers a hand in creating Facebook ads for dropshipping that’ll stand out from the crowd. Nevertheless, Facebook’s ad-building platform, the Ads Manager, provides you with much-necessary assistance by supplying you with a plethora of tools, among which are the so-called Facebook ad metrics.

One of the unspoken rules in business calls for always staying on top of your expenses and constantly regulating your products' prices and keeping an eye on online price competitors. After all, if you don’t closely monitor the financial situation of your dropshipping business, you expose yourself to great risks and inconveniences that can easily lead to your store’s doom. In order to avoid undergoing such issues, it’s crucial to make time to establish the markup and margin of your products, taking into account the fact that they play a significant role in controlling your dropshipping store’s current and future incomes and helping you in increasing your sales.  Despite being used with a similar purpose, the product markup and margin are two completely different business measurements many entrepreneurs, especially beginners in retail, often mix up and can’t get a grasp on what is what. In order to put an end to all of that confusion, we’ve taken the initiative to create a comparison of these two terms that’ll assist you in clearly distinguishing between them. In the following paragraphs, you’ll have the opportunity to read about comprehensive definitions, learn about calculating methods, and inform yourself about the importance of setting up the markups and margins of your merchandise.