Feb
27
Omnichannel vs. Unified Commerce: Differences and Similarities
The retail world has undergone a significant transformation. Customers don't just stick to one way of shopping anymore. They might look at products online, visit physical stores, or scroll through social media, and they expect it all to flow together smoothly.
Companies have to adapt to this new reality, and that is omnichannel vs. unified commerce. This is why you hear so much about "omnichannel commerce" and "unified commerce" these days.
This article will explain what each term really means, compare them side-by-side, and help you decide which strategy aligns best with your business goals.