Dec
05
How Gen Z Purchasing Behavior is Shaping Clothing Retail?
Retail is evolving more quickly than ever, and the main influencers? Gen Z-ers and their purchasing behavior.
Born between 1997 and 2012, this generation’s impact on the fashion industry is becoming more prominent every passing day.
However, Gen Z doesn’t shop like Millennials or Boomers. They don’t just buy clothes, they choose brands that match their values, style, and tech-friendly habits.
Let’s explore how their shopping habits are changing the retail landscape and what this means for clothing brands.