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eCommerce

Tracking Customer Lifetime Value (CLV): How to Retain High-Value Buyers?

Posted by Nedina Gjorgjieva | July 3rd, 2024
A store’s customer lifetime value is a crucial insight into the long-term profitability of their business relationships.  By calculating CLV, you're not only assessing the immediate worth of a customer but also their potential future contributions to your store’s revenue.  The data from the metric allows you to focus your efforts more effectively and invest in relationships that offer the greatest return over time. Today, we will not only clarify why CLV is pivotal for business success but also provide actionable strategies to cultivate high-value buyers and proven methods to improve CLV. Check out: Most important dropshipping KPIs

eCommerce

How to Globally Expand Your Fashion eCommerce Business?

Posted by Nedina Gjorgjieva | July 2nd, 2024
As your brand grows domestically, the natural progression is to tap into the vast potential of international markets.  But before you pack your collections and showcase them on the global stage, it’s essential to master the basics of international commerce.  With over 300 million companies reported to be operating worldwide, competition is fierce, and standing out in the global marketplace requires not just quality products but also strategic planning and local market insights. Understanding your target market, setting up efficient logistics for shipping and handling, and tailoring payment options to various regions are just the starting points.  These foundational steps are critical in crafting a strategy that respects local preferences and customer shopping behaviors, ensuring your business is as successful as the products you offer.  Let's get into how you can effectively expand your fashion eCommerce store globally.

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