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Starting an online store without inventory? It's not just a dream—it's a viable business model gaining popularity by the day. And with eCommerce sales hitting close to 6 trillion USD last year, there’s really no better time to capitalize on this opportunity. This innovative approach involves selling products directly to customers without the hassle of stocking inventory yourself. Instead, you partner with suppliers who handle order fulfillment on your behalf. Today, we’ll be covering various business models, strategies, and tools for starting an online clothing store without inventory - from market research and customer service and to product promotion and store personalization.

As the market of online stores becomes increasingly crowded, offering a personalized shopping experience can set your fashion business apart.  An Epsilon study reveals that up to 80% of customers are more inclined to make a purchase from brands that offer such an experience. The reason for such a high number? With all of the tech advances going on, nowadays, customers expect online shopping to be tailored to their preferences more than ever.  This expectation has evolved from the desire for a shopping experience that not only understands their style and preferences but also anticipates their needs, offering a level of service that feels both intuitive and exclusive.  As a result, online retailers who can provide this level of personalization are more likely to win customer loyalty and repeat business. In this article, we delve into 9 innovative strategies to create a personalized shopping experience for your online fashion store.  Let’s get started!

Known for its versatility, ease of use, free plan, and exceptional compatibility with the WooCommerce plugin, WordPress has become one of the most preferred platforms for launching online clothing stores.  Its popularity is staggering – WordPress hosts over 30 million websites on the internet, a testament to its user-friendly nature.  In this article, we spotlight the best fashion WordPress themes specifically designed for eCommerce clothing businesses.  Check out: How to start dropshipping on WordPress?