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It’s no secret that starting your own online business is much simpler and quicker to do than it was 20 years ago. And with the advent of dropshipping, many new entrepreneurs can now start a business with very little startup capital. Additionally, with the number of digital buyers increasing as we speak and expected to reach over 290 million by 2025 in the US alone, your chances of building a thriving eCommerce company are looking great. While it has become easier than ever to start selling online, there are challenges present in the decisions you make. Namely, what platform will you choose to sell your products from? In the world of dropshipping online, there’s no shortage of options available to support your online business. Today, we’ll be guiding you through one such option: Shift4Shop dropshipping.

Dropshipping has become one of the most lucrative eCommerce businesses in the past few years and shows no signs of slowing down in the upcoming 2024 as well. As a result, it's a segment that presents dense competition. Especially when it comes to certain dropshipping niches that store owners choose to pursue without making proper market research and business estimates. This might be one of the biggest mistakes one could make as a newbie in the dropshipping game. From here emerges the necessity to research the market and make smart decisions before getting deep into the business - a point from which would be tedious to come back. The majority of store owners who start a dropshipping business make the mistake of not exploring all dropshipping niches in-depth. Not many resellers know that not all dropshipping niches are profitable and can make you rich overnight. In essence, there are some dropshipping niches that may seem like a good starting point, but they might end up being too competitive or too complex to handle. So, if you're just starting out, it might be a good idea to learn which dropshipping niches to avoid, rather than choose a random one because you saw someone successful in it. Each dropshipper has a different dropshipping story and what works for someone, doesn't mean that would work for you as well. Let's explore which products and dropshipping niches you should avoid in order to escape the risks of failure.

We won't start this article with the cliché saying “Content is King”, but we will say that content marketing plays an instrumental part in building and growing a reputable dropshipping business. For that reason, we gathered these 10 content marketing ideas that can help you in reaching new customers, and, ultimately, boosting your online sales. If you check the most successful online stores you will realize that they invest in content marketing as a way to build a recognizable and reputable brand. They share quality informative content with their audience and make efforts to update it regularly. The benefits of investing in creating premium content are numerous - more store traffic, a bigger reputation, and more sales. There are different types of quality content that you can publish as well as different types of marketing strategies such as omnichannel vs. multichannel. In this article, we will share 10 content marketing ideas that your dropshipping store can benefit from. Website articles are appreciated by your customers, website visitors, and Google. When you provide quality content, customers usually don’t bounce from your website because they continue to read. Google crawlers notice their behavior and they rank your website higher in the search rankings. If you are ranked higher, you will get more traffic, which will bring more sales to you. We’ve gathered different examples from other online stores that can help you throughout this process.