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Did you know that online fashion businesses tend to frequently get into collaborations with one another? This is because by joining their forces, they can hit their goals more easily and effectively. In addition, by working together, they can also enjoy many more benefits in comparison when doing the job independently. In the eCommerce world, you’ll often come across such companies that depend on each other since it helps them to increase their online sales and generate larger profits. This is known as B2B2C eCommerce where two companies get into a partnership in order for their businesses to continue growing faster and experience greater productivity. You can learn more about this cooperation in this dropshipping case study. But you may still wonder what does exactly this model involve and what does it take to make such cooperation happen? In the following sections we’ll go through all the questions you’re probably eager to know the answers to and supply you with detailed information that’ll clear up any confusion you might be facing with. We’ll get into the meaning of the B2B2C model, look through the differences between this type of business and the B2B and B2C models, unfold the advantages of B2B2C eCommerce, and delve into an example of what a B2B2C business looks like.

Advertising is one of the main strategies that allow dropshipping store owners to introduce their product collections and get in touch with their customers. Without it, it’s very unlikely for their dropshipping stores to reach out to a larger audience and expand their business to bigger markets. Just like Steuart Henderson Britt remarked, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Having this quote in mind, advertising, and especially social media marketing, helps you bring your store to the surface and increase your brand awareness. With Facebook generating over 100,000 million USD in ad revenue in 2021, it suffices to say that this social platform is among the most used apps for promoting purposes. It allows dropshippers like yourself to create appealing Facebook ads for dropshipping and run them simultaneously on both Facebook and Instagram and as of recently, even on TikTok.  Find more statistics at Statista However, just like with any other type of marketing, you’ll have to incur fees in order for your ads to be displayed across the internet. One way that Facebook assesses your ad costs is through the CPM measure, one of the many Facebook ad metrics. The lower your CPM is, the more money you save. In this article, we’ll define Facebook CPM and teach you how you can calculate it. But most importantly, we’ll furnish you with 15 tips that’ll assist you on how to lower it and prevent it from increasing.

Inspiration is not always easy to find. Many times when we have no desire to go forward with something we turn to motivational quotes or ask for advice from friends and family. This applies to everything we do in life, including situations where we’re working on launching a clothing dropshipping store, but have been stuck for days trying to figure out ways in which we’d be able to attract customers and build a successful online business.  Platforms such as Shopify and other alternatives have become quite popular web-building sites, offering entrepreneurs a place where they can create their stores from scratch and design them according to their own preferences. But regardless of the amazing assistance these platforms provide, sometimes we still might find ourselves needing a little nudge to get the job done. Competitor analysis is one way of getting your creative juices flowing, inspiring you to build an eye-grabbing website for your dropshipping boutique.  Therefore, with the intention of getting your imagination and motivation back, as well as keeping you up to date with all the latest dropshipping trends, we’ve selected 30 successful dropshipping stores to guide you through the process of establishing your own dropshipping business and inspire you to find ways in which you can promote your online clothing boutique.