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Calvin Klein

Calvin Klein is the New York label founded in 1968, known for clean, minimal basics, its denim and its logo-waistband underwear. Since 2003 it has been owned by PVH, the group behind Tommy Hilfiger.

It sits in premium, not luxury: a name your customers already search for, at prices a wide audience will pay. That makes it a steady line for a store, built on everyday pieces people buy again rather than one-off statement buys.

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