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For some time now, Facebook advertising has been enjoying the status of a ‘must-strategy’ in the retail business, tempting all kinds of retailers, including dropshippers, to invest in social media marketing, whether it's omnichannel or multichannel. With close to 60 billion USD in advertising revenue generated in the US alone, it’s no wonder why this platform is the place to be.  In order to enjoy the desired favorable outcomes, Facebook advertising requires investing some effort and work. Research and competitor analysis are also important, landing dropshippers a hand in creating Facebook ads for dropshipping that’ll stand out from the crowd. Nevertheless, Facebook’s ad-building platform, the Ads Manager, provides you with much-necessary assistance by supplying you with a plethora of tools, among which are the so-called Facebook ad metrics.

One of the unspoken rules in business calls for always staying on top of your expenses and constantly regulating your products' prices and keeping an eye on online price competitors. After all, if you don’t closely monitor the financial situation of your dropshipping business, you expose yourself to great risks and inconveniences that can easily lead to your store’s doom. In order to avoid undergoing such issues, it’s crucial to make time to establish the markup and margin of your products, taking into account the fact that they play a significant role in controlling your dropshipping store’s current and future incomes and helping you in increasing your sales.  Despite being used with a similar purpose, the product markup and margin are two completely different business measurements many entrepreneurs, especially beginners in retail, often mix up and can’t get a grasp on what is what. In order to put an end to all of that confusion, we’ve taken the initiative to create a comparison of these two terms that’ll assist you in clearly distinguishing between them. In the following paragraphs, you’ll have the opportunity to read about comprehensive definitions, learn about calculating methods, and inform yourself about the importance of setting up the markups and margins of your merchandise.

Sunglasses represent essential accessories that can effortlessly pull up any look together. Having been available in a large number of designs and forms, nowadays they’re some of the most versatile fashion products worn by people of all ages. Despite being highly fashionable, their popularity is also a result of the fact that they provide an extra layer of protection for our eyes against the harmful effects of UV rays throughout all seasons of the year. Thus, a good pair of shades doesn’t only give people a stylish look but also shields them from the damaging consequences of the sun. Being mindful of this, selling sunglasses in your online boutique can bring you quite a few advantages, particularly if you offer not any kind of shades, but branded shades. In the following sections of this article, we’ll elaborate on the topic of dropshipping designer sunglasses, give you tips to be aware of when discussing business with a supplier, and provide you with examples of the most popular designer sunglasses brands your dropshipping store should be supplied with.